Product Marketing Manager, Workato
$125-143.8k
+ Variable & Equity
Integration & workflow automation platform
Open for applications
Integration & workflow automation platform
501-1000 employees
Open for applications
$125-143.8k
+ Variable & Equity
501-1000 employees
Company mission
To help businesses streamline their operations by providing a platform to automate their work and integrate their stacks, all in one place.
Role
Who you are
- 5+ years of experience in product or solutions marketing, preferably in B2B SaaS or tech
- Proven experience creating successful content, including blogs, technical documentation, and thought leadership pieces
- Strong understanding of the full marketing funnel and customer journey
- Experience with cloud, microservices, integration, automation, low-code/no-code applications, and/or APIs preferred
- Ability to develop and execute marketing strategies from the ground up
- Excellent communicator who can manage multiple projects and stakeholders (product, sales, customer success, and marketing teams) in a dynamic, fast-paced environment from concept to execution
- Strategic thinker – Understands and can build a “big picture” vision while executing tactical initiatives
- Data obsessed – Analytical thinker who uses data to inform decisions and optimize marketing efforts
- Adaptable & self-starter – Thrives in a fast-paced environment with evolving priorities
- Customer-focused storyteller with the creativity and writing skills to communicate technical concepts authentically, building materials that resonate with customers and prospects
What the job involves
- We’re looking for a results-driven, action-oriented Product Marketing Manager to help drive go-to-market strategy, messaging, and positioning for Workato’s Embedded Platform
- In this high-impact role, you’ll be a key driver of growth—owning cross-functional GTM activities, helping to shape our narrative in the market, and enabling our teams to win
- You will define and execute marketing initiatives that establish Workato as a category leader in embedded integration, working closely with product, sales, customer success, and marketing teams to influence roadmap and revenue
- You’ll bring a deep understanding of the buyer journey, translating technical capabilities into differentiated value propositions and full-funnel messaging
- Create product positioning and messaging that differentiates our offerings and speaks to real customer needs across industries and regions
- Develop go-to-market strategies for new product launches and key initiatives—from planning through execution and performance measurement
- Create and scale sales enablement materials including pitch decks, battlecards, product one-pagers, and competitive comparisons
- Partner with product management to influence the product roadmap based on market insights and customer feedback
- Collaborate with demand gen and content teams to drive awareness, engagement, and pipeline through targeted campaigns
- Conduct market, customer, and competitive research to inform product strategy and sharpen our value proposition
- Develop compelling content across formats (web, blogs, videos, case studies, etc.) to support the entire buyer journey
- Serve as a key contributor and voice in the market, representing the product in customer conversations, events, and webinars
Our take
Many businesses struggle with lack of team integration. There are a plethora of handy apps available, and various teams within businesses often use different processes, tools, and software. This has led to many businesses attempting to patch together technologies and create ad-hoc solutions that fail when they need to be scaled. Workato allows businesses to integrate data and apps so that teams can collaborate and communicate securely.
Workato has built a single platform that integrates apps, processes, data, and user experiences to improve efficiency, communication, and business flexibility. There are many integration platforms available, such as SnapLogic and Mulesoft Anypoint Platform, however, Workato has aimed its platform at users who have minimal technical experience, rather than the IT team.
Workato has continued to expand its partnerships and workforce, and is well set to see further growth as it innovates its product offerings and capabilities. The company was recognized as a Leader in the 2023 Gartner® Magic Quadrant™ for Integration Platform as a Service, making five years it has participated and five years it has been recognized.
Steph
Company Specialist at Welcome to the Jungle
Insights
-7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2021
$200m
SERIES E
Jan 2021
$110m
SERIES D
Total funding: $415m
Company benefits
- Flexible Working Arrangements: We maintain a hybrid remote work model and provide everyone with best of breed technology tools that enable them to work anywhere, anytime.
- Great Employee Benefits: Such as an Employee Assistance Programme (EAP), Health Insurance, Referral Bonuses, and Workato Stock Options, tailored to the countries that our employees are based in.
- Professional Development Opportunities: We support individual career ambitions, and set aside training programs and budgets they can tap on to upgrade both soft and hard skills.
- Dedicated Wellness: We make it a point to dedicate time to pause, recharge and get to know each other better.
- Recreation Time: From virtual game nights to fitness sessions, there's always time for a little fun on the calendars.
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Vijay Tella
(CEO)Spent 15 years as an Engineer at Teknekron and TIBCO, before joining Oracle as CSO. They also served as CEO at Qik, and VP at Skype.
Gautham Viswanathan
(CPO)Spent 12 years at TIBCO Software, before leaving their Corporate Development role to found Blink Interactive. Also served as the CEO of iProfile.
Harish Shetty
(Head of Engineering)Previously held leadership roles in engineering at TIBCO, Blink, and iProfile.
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