Marketing Operations Manager, Hello Heart
Member Marketing
$110-125k
Compensation details listed in US role postings reflect the annual salary and bonus only
Cardiovascular health technology company
Posted today
Cardiovascular health technology company
201-500 employees
Posted today
$110-125k
Compensation details listed in US role postings reflect the annual salary and bonus only
201-500 employees
Company mission
To change the way people care for their hearts.
Role
Who you are
- This role is ideal for someone who thrives at the intersection of systems, strategy, and execution—someone who can see around corners, automate what’s manual, and make it easier for teams to deliver personalized, compliant, and high-performing campaigns
- 5+ years of professional experience across marketing operations and process management, working with a B2B2C model is a plus
- 2+ years managing direct report(s) in a corporate environment
- Relevant industry experience within digital healthcare (strong preference) or SasS
- Proven ability to build and scale operational processes, with a focus on automation and efficiency
- Demonstrated experience managing direct mail operations end-to-end—including vendor management, list generation and targeting, production timelines and QA processes
- Strong familiarity with marketing tools such as Iterable, a plus (or similar ESPs), Salesforce, and project management platforms like Asana
- Ability to analyze campaign data, segment audiences, and optimize database structure for targeting
- Strong organizational and project management skills, with the ability to manage multiple campaigns and timelines concurrently
- Experience managing a team and collaborating cross-functionally with Marketing, Data Analytics, Product / Engineering
- Comfortable working in a fast-paced, cross-functional environment where priorities shift quickly
- Ability to travel up to 15% annually as needed
What the job involves
- We're looking for a Marketing Operations Manager, Member Marketing to join our Marketing team and help us scale and streamline how we reach our members
- Reporting to our Vice President of Member Marketing, you’ll play a critical role in partnering with Customer Success, Marketing, Product/Engineering, and Data teams to bring campaigns to life efficiently and at scale
- From managing campaign workflows and QA processes to improving the data infrastructure behind our outreach, your work will ensure we deliver a seamless experience to both clients and members
- Lead and manage campaign execution across member marketing channels, including direct mail, email, SMS, and more
- Own and oversee all direct mail operations—from campaign planning and vendor coordination to execution and performance tracking—ensuring accuracy, compliance, and timely delivery
- Oversee QA processes across all campaign channels to ensure data accuracy, brand consistency, compliance, and flawless execution
- Manage and mentor a high-potential Marketing Operations Associate
- Drive process improvements and implement automation to support scalable, repeatable campaign workflows
- Identify and deploy AI-driven solutions to streamline operations, enhance efficiency, and reduce manual effort, while proactively training the team on emerging tools and best practices
- Oversee ongoing training, adoption, and optimization of core marketing processes and tools such as Iterable, Salesforce, and Asana
- Optimize database structure, segmentation logic, and overall marketing infrastructure to improve targeting, ensure data accuracy, enable performance tracking, and drive more effective campaigns
- Partner with cross-functional teams to ensure marketing execution aligns with client goals, compliance requirements, and broader business objectives
- Collaborate with leadership on budgeting, forecasting, and performance tracking for marketing initiatives, while continuously improving budget efficiency by identifying waste, refining resource allocation, and optimizing vendor costs
Our take
Heart disease is the leading cause of death across the United States, and action has never been more urgent in light of the Surgeon General's Call to Action on hypertension, a major preventable risk factor for all heart conditions. Hello Heart is a medical tech company that helps its users achieve lifestyle changes that will reduce their risk of heart disease, using artificial intelligence, behavioral science, a digital coaching app and connected monitoring tools to achieve this
Hello Heart is offered as a service to individuals via its app and to employers and health insurance who can offer it as a perk to their employees or customers. While other solutions exist, such as a plethora of health-related, gamified apps and coaching services, Hello Heart is somewhat unique with its membership of the American Heart Association's Innovator's Network, giving its solution a great deal of credibility compared to its rivals. Indeed, Hello Heart drives down health care costs by almost $2,000 a year per user, which has led to it being offered as a perk by companies such as Delta Airlines and Northwestern Mutual.
The company has raised a significant amount of funding, most recently in 2022 which saw it closing a Series D round. It is currently focusing on R&D efforts to improve the AI underpinning its technology, allowing it to add new and more thorough health tracking and coaching capabilities. With a popular and effective solution to a growing problem, Hello Heart is well poised to continue its run of success.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
56% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2022
$70m
SERIES D
May 2021
$45m
SERIES C
Total funding: $138m
Company benefits
- Healthcare: Our team’s health and well-being is important to us. We offer a benefits package that includes medical, dental (U.S. only), and vision coverage to all team members and their dependents
- Unlimited vacation: We strongly believe that quality time outside the office is vital to our team’s satisfaction and well-being. We offer unlimited PTO and encourage everyone to take the time, rest up, rejuvenate, and come back refreshed
- Equity package: Each of our team members has an equity package. Getting stock options makes each of our employees real partners in building our company
- Annual company-wide offsite: All team members meet once a year at our amazing annual offsite to have fun, learn more about our company, and drive our mission forward
- Challenge & ownership: At Hello Heart we are always challenged and constantly grow. You will have the opportunity to take your career to the next level
Company HQ
Menlo Park, CA
Leadership
Maayan Gonnen-Cohen
(Co-Founder & CEO)After graduating from Tel Aviv University with an MBA, Maayan became a Sergeant for the Israeli Defense Force. Before Co-founding Hello Heart, they were the Head of Retail and Consumer Goods Practice at TASC Consulting & Capital.
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