Sales Director, Piano
Analytics DACH, German Speaking
+ Stock options
Data-driven customer engagement solutions
Job no longer available
Data-driven customer engagement solutions
501-1000 employees
Job no longer available
+ Stock options
501-1000 employees
Company mission
To improve digital interactions between companies and their customers.
Role
Who you are
- While experience in analytics is beneficial, we are looking for candidates with transferable skills and a strong technical understanding of enterprise software sales
- 5 years of experience in enterprise software sales, preferably within the BFSI sector
- Proven ability to hunt and close net-new business in a competitive market
- Experience engaging C-level executives and leading complex negotiations
- Strong consultative sales skills with a track record of selling high-value SaaS solutions
- Ability to quickly grasp technical concepts and articulate value propositions
- Native German language proficiency is a must
- Willingness to travel as required
- Master’s degree or equivalent experience
What the job involves
- We are looking for a highly driven Sales Director to expand Piano Analytics' presence in the BFSI sector across the DACH region
- As an individual contributor you will be focused on acquiring new enterprise customers
- You will be responsible for identifying and closing new opportunities, leveraging your industry expertise and network
- This consultative sales role requires strong engagement with different stakeholders, including C-level, to position Piano’s solutions as strategic value drivers
- Take part in the full sales cycle from prospecting to closing, with a focus on driving net-new business in the BFSI sector
- Develop and execute a strategic sales plan to penetrate top enterprise accounts in the DACH region
- Engage and sell to C-level executives, positioning Piano as a key strategic partner
- Build and expand a strong pipeline through proactive hunting, networking, and leveraging marketing resources
- Negotiate and close complex enterprise deals, demonstrating deep business acumen and problem-solving skills
- Work cross-functionally with marketing, product, and pre-sales teams to drive deal momentum
- Accurately forecast sales activity and revenue achievement, ensuring consistent performance against targets
- This is an individual contributor role – no team management responsibilities
Our take
Piano helps businesses manage subscription, analytics and content personalization to monetize digital experiences. Previously the focus was on traditional publishers like Wall Street Post and CNBC. However, with the declining value of revenue streams like third party cookies, and new platforms like Substack and Clubhouse siphoning off paying customers, the revenue pinch is being felt by a growing spread of digital services.
Piano’s cloud-based offerings run a broad gamut, including experience personalization, paywall management, and data analytics. These are all supported by integrations with various mainstream third-party tools including Google Ad Manager and Apple Pay. This seemingly fragmented approach has not spread Piano thin, however, and it is consolidating its market lead with strategic acquisitions in the publishing space such as AT Internet and SocialFlow.
Following its impressive level of funding and massive growth in revenue since 2019, Piano is developing its product further to provide further publicity and analytics tools for its customers, particularly in newsletters and socials. It is also likely to continue expanding its market share through acquisitions as it builds outs its end-to-end platform for the publishing industry.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2025
$45m
SERIES D
May 2021
$88m
SERIES C
Total funding: $160.4m
Company HQ
Grachtengordel-West, Amsterdam, Netherlands
Leadership
Trevor Kaufman
(CEO)They have an extensive track record of building brands and profitable businesses in media and technology, having previously served as the CEO of Tinypass, Possible Worldwide, and Schematic.
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