Senior Manager of Pipeline Operations, Tines

• 8+ years in marketing operations, sales operations, or revenue operations roles, with at least 3 years managing teams
• Proven track record of scaling pipeline operations in high-growth environments
• Expertise with CRM platforms (Salesforce preferred), marketing automation, lead enrichment and experience with AI SDR tools
• Strong analytical skills with experience building attribution models, scoring frameworks, and pipeline reporting and planning
• Demonstrated ability to manage complex, multi-touch lead lifecycle processes across PLG and traditional marketing motions
• Excellent stakeholder management skills with ability to influence senior leaders
• You can communicate simply, clearly, and directly — especially with senior leaders
• Strong project management capabilities; ability to manage multiple priorities and drive initiatives to completion

Desirable

• We're seeking an experienced leader to drive our Pipeline Operations team within Revenue Operations
• In this role you will architect and scale our pipeline infrastructure, acting as the operational business partner for marketing, sales development, and product-led growth teams
• This includes pipeline forecasting, marketing operations, funnel processes, reporting and planning and leading the individuals supporting marketing and SDR operations today
• This is a rare opportunity to design and run the pipeline and marketing operating model of a company doubling year over year
• This is not a standard marketing ops position and it’s focused on core revenue processes that drive real growth
• Design and Implement pipeline process and systems
• Design and manage end-to-end pipeline architecture, including lead generation, routing, enrichment, scoring, and opportunity creation workflows
• Own the technical stack for pipeline operations: marketing automation, enrichment tools, analytics platform while partnering with peers to drive enhancements in the CRM
• Build and maintain lead routing logic and SLAs that ensures speed-to-lead
• Implement and iterate on lead scoring models that balance demographic, firmographic, and behavioral signals
• Build reporting and insights to scale pipeline 2x
• Develop comprehensive attribution models that track marketing influence across the buyer journey and inform investment decisions
• Build executive-level dashboards and reporting infrastructure that provide visibility into pipeline health, conversion metrics, and forecasting
• Define and monitor key pipeline metrics (MQL→SQL conversion, velocity, win rates) and identify opportunities for improvement
• Partner with data/analytics teams to ensure data integrity and create scalable reporting solutions
• Act as a strategic business partner to Marketing & SDR and PLG leadership
• Serve as the operational partner to the Head of Marketing, Head of Sales Development, and Head of Product-Led Growth
• Translate business requirements into operational processes and system configurations
• Lead pipeline planning, capacity modeling, and goal-setting processes across teams
• Drive alignment on definitions, SLAs, and handoff processes between marketing, SDR, and sales teams
• Team management
• Recruit, onboard and develop a small team of analytical, systems builders with strong program management skills
• Take the team from 1 to a 3 within the first 12 months