Sales Director, Beyond Meat
Foodservice EMEA
More information about location
Producer of plant-based meat
Job no longer available
Producer of plant-based meat
501-1000 employees
Job no longer available
More information about location
501-1000 employees
Company mission
To create The Future of Protein.
Role
Who you are
- BA/BS is required
- 10+ years of CPG sales experience in Key Account Sales, Trade Marketing and Distributor Management in Foodservice
- Demonstrated team development and leadership
- Strong strategic skills with experience in annual business planning
- Strong analytical skills: data analysis and budget management
- Experience with CRM tools and core sales funnel management principles
- Very strong team player, ability to work with cross-functional teams to get results
- Passion for Beyond Meat and its missions and goals
- Experience selling to key accounts within the geography
- Language skills: English (native/fluent); any other European language (Dutch, German, French) is an advantage
- Ability to travel 40 –50%
What the job involves
- Beyond Meat is seeking a dynamic Foodservice Director to lead the EMEA region and further develop its growing plant-based meat alternative business
- This role requires the ability to strategically develop, plan, track and execute the Foodservice regional business objectives and KPI’s, as well as lead and develop a strong sales team, while partnering effectively with key distributors to ensure we are maximizing results and serving our customers with excellence
- Key business channels include Restaurant and Pub chains, Business & Industry, Universities, and Travel & Leisure supplied both via Wholesalers and directly via end customer Key Accounts
- This role will report directly to the General Manager for EMEA and will serve on the EMEA leadership team
- Design a Foodservice strategy and execution plan to achieve annual sales and profit targets for EMEA
- Manage and develop a team of Regional Sales Managers distributed across EMEA
- Explore, advocate, and implement the best set up to increase Beyond Meat’s reach (with external partners or internally)
- Manage top-level customer relationships at both Wholesalers and end customer Key Accounts. This includes developing joint business plans in partnership with Category Management and Marketing teams with key customers
- Partner with key distributors and their field sales teams to develop and manage against key sales targets and initiatives by region
- Manage Wholesalers sales execution and track their performance based on sell out results wherever possible
- Sell with Insights: identify, acquire, and communicate insights, both at category and channel level, and move from being a transactional supplier to a preferred partner on plant-based meat alternatives
- Actively drive Customer Funnels in key channels (Restaurant and Pub chains, Business & Industry, Universities, Travel & Leisure) to ensure we consistently win new customers
- Partner with Marketing on lead generation to acquire new customers and hit sales targets
- Establish and track KPIs (revenue, trade spends, distribution points, new items listings...)
- Plan and monitor all aspects of trade expenses to ensure maximum impact, with Wholesalers and End Customers
- Define a Trade show strategy and ensure excellence in execution with the team
- Manage forecasting and partner internally to ensure strong linkage with supply and operations planning
- Propose key product innovations and renovations to ensure we have a portfolio that is relevant and optimized for Foodservice
Our take
Beyond meat is a leader in the plant-based food market, pioneering a category that continues to see increased demand globally. While the initial excitement around vegan meats has faced some hurdles, Beyond Meat remain a key player, adaption to challenges by refining its products and messaging.
Beyond Meat's focus on creating healthier, more sustainable alternatives to animal protein has resulted in a suite of products such as Beyond Sausage, Beyond Meatballs, and its latest launch, Beyond Steak - products not only designed to taste great, but also contribute to environmental sustainability by reducing greenhouse gas emissions and water consumption.
The company is expanding its footprint, with the launch of Beyond Steak in France. This move aligns with the brand's global growth strategy and taps into France's growing demand for plant-based alternatives. Additionally, Beyond Meat has partnered with the NBA to release a plant-based cookbook featuring recipes from top NBA stars. With these exciting development, Beyond Meat is sure to continue continue seeing growth on a global scale and it will be interesting to see what the company does next.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2018
$50m
SERIES H
Sep 2018
$6m
LATE VC
Total funding: $128m
Company HQ
El Segundo, CA
Leadership
Ethan Brown
(President & CEO)Holds an MBA from Columbia University and an MPP with a focus on Environment from the University of Maryland.
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