Alliance Marketing Program Manager, Palo Alto Networks
Cloud Service Provider, AWS
$100-163k
3 days a week in office (Santa Clara, CA)
Leading cybersecurity protections and software platform
Be an early applicant
Leading cybersecurity protections and software platform
1001+ employees
Be an early applicant
$100-163k
3 days a week in office (Santa Clara, CA)
1001+ employees
Company mission
To be the cybersecurity partner of choice, protecting our digital way of life.
Role
Who you are
- We’re looking for someone with experience developing and executing successful co-marketing campaigns, and a proven track record of delivering pipeline via partner marketing initiatives, with CSP experience preferred
- The ideal candidate is comfortable executing integrated marketing motions, including digital campaigns, virtual and in-person events, budget management, sales enablement, and reporting
- Proven track record of success in a partner marketing role within the cloud service provider or cybersecurity industries
- 5-10+ years of enterprise marketing experience, including partner marketing
- 4-year bachelor's degree in marketing or similar
- Demonstrable experience and expertise working with organizations such as Amazon Web Services (AWS), Google Cloud Platform (GCP) and other Independent Software Vendors (ISVs), Managed Service Providers (MSPs), Systems Integrators (SIs)
- Good communication (written and verbal), reporting, and presentation skills
- Ability to work in a highly cross-functional environment to drive outcome-based plans, programs, and execution
- Familiarity with leveraging AI to draft communications and content
- Understanding of a broad range of marketing activities, disciplines, and tactics, including field marketing, digital marketing, and industry events
- Demonstrated pipeline impact of partnerships and programs
- Highly motivated, self-starter that can build and launch programs and communications within budget and effectively manage multiple timelines
- Ability to travel
What the job involves
- Do you excel at building relationships and developing & executing marketing programs? Are you passionate about cloud transformation? We’re looking for an Alliance Marketing Manager - Cloud Service Providers (CSPs) to join our Partners & Ecosystems Marketing team
- This role will work with our global ecosystems marketing teams and cloud service provider partners to develop and execute strategic marketing programs globally
- The Alliance Marketing Program Manager, Cloud Service Providers will build and execute integrated marketing campaigns with AWS
- Collaborate and coordinate with alliance and partner stakeholders to execute and optimize quarterly marketing plans that achieve KPIs and align with alliance sales to define target accounts, engagement plans and make data-driven recommendations
- Awareness of co-funding sources, partner rules and regulations, and approval processes is required
- Own and manage cross-portfolio demand generation marketing playbook cadence and activities with alliance marketing globally, including Hands on Workshops, Field activation in collaboration with sales teams, ABM activities and associated campaigns. Responsible for the creation of registration pages, email outreach, coordinating social media, lead upload and tracking, PO creation and SOW management. Accountable to activity cadence, target account list management and lead flow/tagging to appropriate stakeholders
- Develop and implement an executive engagement model, leveraging AWS’s established rapport with customer decision-makers and offering both physical and digital experiences to drive account-based marketing efforts in support of alliance sales plays and with CXO activities
- Support partner and industry events with booth presence, aligned messaging, ancillary activations, and customer meetings e.g. National Retail Federation, HIMSS, Google-hosted activity (Next, AI roadshows, Security Summits), and Palo Alto Networks Ignites
- Own end-to-end event logistics, including venue selection, speaker coordination, agenda planning, and follow-up strategies
- Perform event set-up tasks include PO creation, contract execution, budget tracking, new vendor onboarding, InfoSec review, and payment processing
- Ability to proactively work independently with vendors and develop relevant action plans by event
- Manage event logistics including shipping of materials, set-up, ordering of onsite services, catering, transportation and food vouchers, staffing requirements, and communications
- Create event campaigns in Salesforce in accordance with standards and ensure all leads uploaded within SLA post-event
- Work closely with Sales Leaders and Account Executives to track engagement, optimize outreach, and accelerate pipeline progression
- Measure and report on event effectiveness, ensuring alignment with pipeline and revenue goals
- Track and report progress on marketing campaign KPIs and ROI metrics, including regular readouts on the performance of partner marketing programs. Contribute data to quarterly marketing reviews with key alliance executives (internal and partner) to review success/progress, identify gaps and maintain executive alignment and support. Responsibilities include SFDC creation, Tableau reporting, create and maintain planning decks and event status reports
Our take
With cyber threats evolving at lightening speed, businesses need robust solutions to protect their data and infrastructure. And the global cybersecurity market is projected to grow significantly, driven by increasing cyberattacks and the adoption of digital transformation initiatives. Because of this, companies are seeking security platforms that can address these challenges efficiently.
That's where Palo Alto Networks steps in, a frontrunner in the cybersecurity arena. It offers a suite of AI-powered security solutions designed to safeguard enterprises across various sectors. Its platforms, such as Cortex XSIAM and Prisma AIRS, integrate advanced threat detection, zero trust architecture, and real-time response capabilities so organizations are ready to manage and mitigate risks.
Its leadership is evident too, with impressive growth and strategic partnerships. Recently the company surpassed $1.5M in sales through the Google Cloud Marketplace, highlighting the demand for its innovative security solutions. Additionally, a collaboration with AT&T aims to enhance cybersecurity offerings, further solidifying its position in the market.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Sep 2022
$34m
SERIES A
May 2022
$11m
SEED
Total funding: $45m
Company benefits
- Healthcare: We value your health and provide options so you can choose what best supports your lifestyle and personal health goals. Various nationwide plans — including Blue Shield of California, Kaiser Permanente, Delta Dental, VSP, and more — are available to you and your family. Our providers offer the flexibility you want and the coverage you need
- Wellness: With a large on-site gym and daily, instructor-led exercise classes at HQ in Santa Clara, Palo Alto Networks actively supports employee fitness. Our juice bar, Gym & Juice, features fresh juice blends, a quick and nutritious option pre- or post-workout. And our ongoing wellness speaker series highlights the latest trends in health and wellness
- Development: Professional development is serious business at Palo Alto Networks, where the Talent Development team offers 25+ courses to help employees boost their careers and develop leadership capability
- Financial: Most roles are eligible for equity grants, and we now offer new hires a quarterly vesting schedule right away. We want you to be fairly compensated and rewarded as soon as you make an impact – on our team, that happens immediately! And because we consider every employee a stakeholder in our long-term success, we offer an Employee Stock Purchase Plan (ESPP) with a 24-month lookback. From life insurance to health savings accounts, we provide ways to help you protect and grow your wealth. Palo Alto Networks offers both traditional and Roth 401(k) options, along with a company match of 50% to a max annual amount of $1,000
- Time Off: In addition to paid corporate holidays, Flexible Time Off programs empower our employees to balance their work schedules with personal time off. We offer 12 weeks of full pay for medical leave and 6 weeks of full pay for parental leave. As a company with strong ties to the military and veterans, we also offer 26 weeks of full pay for military leave
- Perks: Our corporate discount program provides employees with significant discounts on merchandise, travel and entertainment. We offer many on-site perks at headquarters, including cafeterias, fuel service, dry cleaning service, EV charging stations, and a company store. We also provide complimentary drinks, fresh fruit, and snacks in break rooms across our campus to help everyone power through the day. Life at Palo Alto Network
Company HQ
Santa Clara, CA
Leadership
Nikesh Arora
(CEO & Chairman)Previously the President and COO at SoftBank, CBO at Google, and CMO at T-Mobile.
Nir Zuk
(Founder & CTO)Previously CTO at NetScreen Technologies, which was acquired by Juniper Neworks in 2004. They also co-founded OneSecure where they served as CTO and was the Principal Engineer at Check Point Software Technologies.
Lee Klarich
(CPO)Initially joined Palo Alto in 2006 as the EVP of Product Management and became CPO in 2018. Prior to this, they were the Director of Product Management at Juniper Networks and a Product Line Manager at NetScreen Technologies.
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