Field Marketing Manager, Workato
$100-125k
+ Variable and equity
More information about location
Integration & workflow automation platform
Be an early applicant
Integration & workflow automation platform
1001+ employees
Be an early applicant
$100-125k
+ Variable and equity
More information about location
1001+ employees
Company mission
To help businesses streamline their operations by providing a platform to automate their work and integrate their stacks, all in one place.
Role
Who you are
- 2–4+ years of experience in field marketing, tradeshow coordination, or event marketing
- Proven track record of supporting or leading logistics for tradeshows including booth setup, shipping, lead capture, and event briefings
- You sweat the details, nothing slips through the cracks, you are known for being organized, precise, and thorough
- Comfortable managing external partners and negotiating sponsorship contracts, deliverables, and service agreements with event organizers and vendors
- Strong project management skills with the ability to juggle competing deadlines, multiple events, cross functional input, and high visibility deliverables
- A natural collaborator who thrives in cross functional environments with experience working closely with Revenue, Product Marketing, Communications, and Partnerships to ensure an event's success
- Excellent written and verbal communication skills, you document clearly, follow up proactively, and keep stakeholders aligned
- You bring a data driven mindset and are confident in setting KPIs, analyzing event performance, and demonstrating the ROI of field marketing efforts
- Proficient with tools like Google Workspace, Asana or similar project management tools
- You take initiative, solve problems quickly, and own every detail, especially when on site at events
- Ability to travel up to 40% of the time to support event execution in person
What the job involves
- Support the end-to-end execution of Workato's tradeshow program and field marketing events
- Own logistics such as exhibitor deadlines, booth orders, shipping, badge registrations, show services, hotel room blocks, and ancillary events
- Manage vendor communications, including exhibit houses, shipping providers, swag vendors, and A/V partners
- Maintain an internal calendar of upcoming events and ensure all teams are aligned on timelines and deliverables
- Coordinate internal team participation, including travel support, event briefings, staffing schedules, and registrations
- Work cross-functionally with Sales, Product Marketing, Communications, Lifecycle, Marketing Operations and many more to ensure an event's success
- Oversee lead capture, list cleanup, and timely follow-up processes in collaboration with the sales and marketing teams
- Oversee inventory of tradeshow materials — booth properties, signage, collateral, swag, etc. — and manage fulfillment and replenishment
- Plan and execute additional VIP events, dinners, and happy hours to engage customers, prospects, partners, and industry leaders during conferences
- Track event budget and campaign performance to make future recommendations to increase ROI and impact
Our take
Many businesses struggle with lack of team integration. There are a plethora of handy apps available, and various teams within businesses often use different processes, tools, and software. This has led to many businesses attempting to patch together technologies and create ad-hoc solutions that fail when they need to be scaled. Workato allows businesses to integrate data and apps so that teams can collaborate and communicate securely.
Workato has built a single platform that integrates apps, processes, data, and user experiences to improve efficiency, communication, and business flexibility. There are many integration platforms available, such as SnapLogic and Mulesoft Anypoint Platform, however, Workato has aimed its platform at users who have minimal technical experience, rather than the IT team.
Workato has continued to expand its partnerships and workforce, and is well set to see further growth as it innovates its product offerings and capabilities. The company was recognized as a Leader in the 2023 Gartner® Magic Quadrant™ for Integration Platform as a Service, making five years it has participated and five years it has been recognized.
Steph
Company Specialist at Welcome to the Jungle
Insights
-7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2021
$200m
SERIES E
Sep 2021
$110m
SERIES D
Total funding: $415m
Company benefits
- Flexible Working Arrangements: We maintain a hybrid remote work model and provide everyone with best of breed technology tools that enable them to work anywhere, anytime.
- Great Employee Benefits: Such as an Employee Assistance Programme (EAP), Health Insurance, Referral Bonuses, and Workato Stock Options, tailored to the countries that our employees are based in.
- Professional Development Opportunities: We support individual career ambitions, and set aside training programs and budgets they can tap on to upgrade both soft and hard skills.
- Dedicated Wellness: We make it a point to dedicate time to pause, recharge and get to know each other better.
- Recreation Time: From virtual game nights to fitness sessions, there's always time for a little fun on the calendars.
Company HQ
Palo Alto, CA
Leadership
Vijay Tella
(Co-Founder & CEO)Spent 15 years as an Engineer at Teknekron and TIBCO, before joining Oracle as CSO. They also served as CEO at Qik, and VP at Skype.
Harish Shetty
(Co-Founder & Strategic Advisor)Previously held leadership roles in engineering at TIBCO, Blink, and iProfile.
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