Performance Marketing Manager, Rose Rocket
+ Stock option plan
Transportation management software
Be an early applicant
Transportation management software
101-200 employees
Be an early applicant
+ Stock option plan
101-200 employees
Company mission
To automate the way North America moves freight.
Role
Who you are
- At least 2-4+ years of related performance marketing experience, with a preference for previous experience in a startup environment
- Hands-on and in-platform experience with channels including paid search, social, display, video, and attribution methodology
- Track record of improving performance in a client or company’s paid channels - you know which levers to pull to test and impact performance and you are restless until you get the best results you can get out of your given budget
- Hands-on experience setting up channels from scratch and managing the back-end (search, social, programmatic, and more)
- Strong collaboration abilities - no team member works alone in marketing, and you thrive in a team environment where each member’s skills are put to good use
What the job involves
- As a hyper-growth company, optimizing our marketing funnel and amplifying our presence through both paid and organic channels is essential
- This role is a key driver of Rose Rocket’s growth strategy, directly influencing our customer acquisition, retention, and overall business performance
- You’ll have a high-impact position, leading initiatives that will shape the future of our company and the logistics industry
- With ample room for career growth, this is your opportunity to lead in a fast-paced, dynamic environment and scale our presence
- Responsible for our paid and organic channels and their results, including but not limited to Search, Display, Remarketing, Social, and Organic
- Manage our paid budget and Return on Ad Spend accordingly to meet monthly pipeline goals, including but not limited to optimizing for the right channel mix, bid optimization, budget spend, and other available tactics
- Track KPIs and leading indicators of performance, while adjusting campaigns as needed on a daily or weekly basis
- Expanding on our SEO strategy, with programmatic and editorial SEO practices
- Run performance testing against ad copy, landing pages, and other variables to optimize for performance improvements month over month
- Scaling channels that work, while testing new channels to prepare for future scalability and reach
- Conduct performance analysis of customer acquisition funnel to identify gaps that lead to higher conversions. Work with the Marketing team to come up with new copy, landing pages, ads, and campaigns that will improve funnel performance
- Conduct research on a regular basis to learn more about our personas and their online activities that can lead to higher engagement or performance for Rose Rocket’s product
- Keep up to date with best practices and trends in the performance marketing space
Our take
Rose Rocket was founded by experts who were deeply entrenched in the transport and freight industry. As the industry began a slow but steady shift towards adopting tech and automation, Rose Rocket was established to help freight providers improve communications with systems, customers, and teams.
Rose Rocket’s transport management software provides its customers a platform with the tools needed to be more scalable, nimble and robust than traditional solutions previously available. Its customers can connect their own systems to popular third-party systems like Quickbooks, Samsara & RMIS through a wide range of integrations. This allows Rose Rocket to provide an ecosystem of services which competitors struggle to match.
The company has been able to garner venture backing since its early days, and has secured its position as an industry leader. Moving forwards, the company plans to expand its North American operations and further develop it range of transport management solutions. Rose Rocket is well positioned to pave the way for the next frontier of trucking and logistics software.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jun 2023
$38m
SERIES B
Oct 2021
$25m
SERIES A
Total funding: $63m
Company benefits
- Flexible vacation: From short weekend getaways to leisurely vacation re-sets, we designed a program to allow you to take paid time off when you need it most
- Health and dental plan: Taking care of our team is about more than what happens in the office. We offer health and dental coverage for you and your family
- New parent incentive: Family is important to us, and new parents are encouraged to take time off when welcoming a new member. We offer parental paid top-up plans and return to work incentives
- Barista Training: We ❤️ our coffee! We nominate a values-driven employee to attend Pilot Coffe Barista Training and make espresso drinks for fellow co-workers at our in-house coffee bar
- Employee stock options plan: Each full-time employee is an owner at Rose Rocket. We believe our collected success should pay off for our team!
- Team-Wide Fun & Games: Chefs nights, craft clubs, trivia, you name it—we bring the hustle on and off the clock
- Personal & wellness days: From appointments, caregiving duties, to just needing a quiet day with a good book, our personal days give you the option to take the time you need when you need it
- TTC and GO Train accessible: Our downtown Toronto office is a short walk from the GO train and easily accessible from major TTC routes
- 5-minute walk to the Iconic St. Lawrence Market: Gourmet lunch and market-fresh finds are only a 5-minute walk from our office. 3 minutes if you power walk!
Company HQ
St. Lawrence, Toronto, ON
Articles
Leadership
Justin Sky
(CEO)Previously worked as the CTO at FR8nex.com and as Founder at Spenz. Also has experience as a Product Manager at Telus
Alexander Luksidadi
(CTO)Previously worked as a Solutions Architect at Stratus360 and a Software Architect at 3Sixty Labs.
Justin Bailie
(Board Member)Served as the Chief Strategy Officer before stepping down in 2022. Has previous experience as a Managing Partner at IQ Freight Management Technologies and Account Executive at YRC Freight. Was also a Co-founder at FR8nex.
Salary benchmarks
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