Senior Account-Based Marketing Specialist, Okta

• Bachelor's degree in Marketing, Business, or a related field
• 3-5 years of experience in B2B marketing, with a focus on ABM
• 3-5 years of experience in marketing to the Pubic Sector
• Proven track record of planning and executing successful ABM campaigns
• Strong understanding of ABM principles, strategies, and tactics
• Experience with marketing automation platforms (e.g., Marketo) and ABM tools (e.g. 6sense)
• Excellent project management and organizational skills
• Strong analytical skills and the ability to interpret data to drive decisions
• Excellent communication and interpersonal skills
• Ability to collaborate effectively with cross-functional teams
• Strong writing and content creation skills
• Experience in the Cybersecurity industry is a plus
• Must have prior experience in marketing for the public sector. Your ability to understand the unique challenges and opportunities within the public sector will be crucial to your success

Desirable

• The ABM Senior Specialist is a key role in driving the success of our Account-Based Marketing (ABM) strategy for the Public Sector
• This individual will be responsible for planning, executing, and optimizing targeted marketing programs focused on engaging and converting a select few high-value strategic accounts
• The ideal candidate is a data-driven marketer with a strong understanding of ABM principles, excellent project management skills, and has a strong ability to collaborate effectively with sales and marketing teams
• Support the development and execution of the overall 1:1 & 1:Few ABM strategy, aligning with business objectives and revenue goals
• Identify and segment high-value accounts based on various criteria (e.g., industry, revenue, potential)
• Develop detailed ABM plans for target accounts, including goals, strategies, tactics, timelines, and budgets
• Collaborate with sales to define account engagement strategies and ensure alignment throughout the customer journey
• Define and implement comprehensive ABM strategies aligned with overall business objectives and specific account goals within the public sector
• Create or oversee the creation of compelling and personalized account-based content tailored to specific accounts and buyer personas
• Coordinate with internal teams (e.g., product marketing, brand, digital) and external vendors to ensure timely and effective campaign delivery
• Utilize marketing automation platforms and ABM tools to execute and track campaigns
• Define and track key ABM metrics to measure campaign effectiveness and ROI (e.g., engagement rates, pipeline generated, deal velocity)
• Analyze campaign data to identify areas for improvement and optimize campaign performance
• Provide regular reports and insights to stakeholders on ABM progress and results
• Conduct A/B testing to refine messaging, tactics, and targeting
• Work closely with sales teams to ensure they are equipped with the necessary resources and information to engage target accounts effectively
• Facilitate regular communication and feedback between sales and marketing to optimize ABM efforts
• Provide training to sales on ABM best practices and how to leverage marketing programs
• Become proficient in the use of ABM platforms and marketing automation tools
• Evaluate and recommend new technologies to enhance ABM effectiveness
• Ensure data integrity and accuracy within ABM systems