Communications Manager, Cooltra

Salary not provided

Senior and Expert level

Barcelona

Scooter and motorcycle rental service

Job no longer available

Scooter and motorcycle rental service

201-500 employees

B2CRetailB2BTransportMobilityElectric VehiclesSaaS

Job no longer available

Salary not provided

Senior and Expert level

Barcelona

201-500 employees

B2CRetailB2BTransportMobilityElectric VehiclesSaaS

Company mission

To improve the quality of life through sustainable mobility.

Job

Company

Role

Who you are

A bachelor's degree in journalism, communication, audiovisuals or a related field is preferred
A minimum of 5 years of combined experience in Communication and Social Media, preferably in a mobility service or similar environment
You should have strong leadership and project management skills, excellent communication and interpersonal skills, and the ability to work effectively in a fast-paced, dynamic environment
More than 3 years team management experience
Proficiency in English and Spanish. French, Italian and Portuguese are an asset

What the job involves

As our Communication Manager, reporting directly to the CMO, your main responsibilities will be to lead the development and execution of the company's Communication, PR and Social Media strategies to increase brand awareness and engagement
You will reinforce the positioning of Cooltra as a reference and European leader in sustainable mobility
You will be responsible for the management and growth of the Social Media and Communication team and will work closely with Marketing and cross-functional teams in different countries to contribute to their business objectives and projects
Develop and oversee the implementation of the company's internal and external Communication and Social Media strategies, including different business lines and markets
Management and recruitment of external providers (agencies and consultants) for press, public affairs and CSR
Content planning and development for the company’s internal and external communication and Social Media channels
Building and managing communication materials (internal newsletters, official presentations, conferences, talks, radio broadcasts etc.). Attendance at events where the brand is involved (round tables, congresses, breakfasts, panels, fairs), speaking on behalf of the company
Monitoring and reporting of the impact of the different Communication and Social Media activities for continuous improvement
Develop and manage the team (2 Comms and Social Media professionals) providing coaching, training and mentorship to ensure high performance and career growth opportunities
Stay up to date on industry trends, competition and legislation, proactively identifying new communication, brand and business growth opportunities
Working closely with our B2G General Manager to successfully manage all tenders and activity licenses

Our take

On-demand motorcycle and scooter rental services have been on the rise ever since ride-hailing apps such as Uber gained popularity, but the short-term nature of their rentals is expensive and inconvenient for people looking to rent by day or month. Whilst longer-term scooter and rental services exist, these primarily stock petrol-powered vehicles and use antiquated rental systems.

Cooltra provides a rental service for electric scooters and motorcycles in Europe, allowing customers to rent the vehicles per minute, hour, day, or month. Whilst the company primarily provides its vehicles in various spots across multiple cities in Spain, Italy, France, and Portugal, it also partners with European companies to provide bike-sharing and carbon-free mobility programs for employees.

Whilst it is undeniable that Cooltra faces significant competition from other on-demand scooter and motorcycle rental services, the company stands out by providing long-term and personal solutions in addition to short-term vehicle sharing opportunities. Furthermore, the company is unique in its approach to providing customisable solutions, giving customers the opportunity to choose their vehicle model and cubic capacity.