Email Marketing Automation Specialist, Sage
CA$75-91k
+ Bonus Plan (15%) + Incentive Programs
2-3 days a week in office
Business management software
Open for applications
Business management software
1001+ employees
Open for applications
CA$75-91k
+ Bonus Plan (15%) + Incentive Programs
2-3 days a week in office
1001+ employees
Company mission
To knock down barriers so everyone can thrive, starting with the millions of small and medium-sized businesses served by us, our partners, and accountants.
Role
Who you are
- At least 3 years of hands-on experience in email marketing automation, specifically building automated journeys or nurture programs (not just one-off email campaigns)
- Advance proficiency building and deploying email campaigns within a marketing automation platform (e.g., Marketo, HubSpot, Pardot, Eloqua, or similar)
- Basic HTML and CSS skills to update responsive templates, troubleshoot rendering issues, and support QA (no coding from scratch required)
- Comfortable and confident collaborating with Marketing Campaign Managers and work through campaign briefs to define targeting, build audiences, and translate requirements into journeys and workflows
- Experience managing multiple email builds and competing requests, prioritizing based on business impact while maintaining accuracy and delivery timelines
- Strong QA mindset, with attention to detail across email builds, ensuring accuracy, accessibility, deliverability, and a consistent customer experience
- Experience applying audience segmentation, data rules, and supporting lead flow between systems (e.g., Salesforce)
- Logical and technical mindset, with experience building automation logic and workflow rules
- Experience running basic A/B testing (e.g., subject lines, content, send timing) and applying learnings to improve performance
- You are eager to be part of a team who is helping to shape the future of AI-assisted internal workflows and actively embrace AI as a core part of modern marketing automation
What the job involves
- In this role, you'll design, build, and optimize email marketing and automated journeys, turning campaign briefs and goals into high impact emails and lifecycle programs through data, testing, and continuous innovation
- This is a hands-on execution role
- You won’t be creating campaign strategy or content
- Instead, you’ll work closely with our Senior Marketing Campaign Managers, using their assets and audience plans to build automated emails, landing pages, gated forms, and lead workflows that support the customer journey
- You’ll also review performance data from your automation builds to identify workflow issues and advise on improvements
- You'll stand out if you're not just technically sharp, but also a thoughtful team player and collaborator
- Being comfortable and confident working closely with Campaign Managers to help shape their ideas into executable workflows - asking the right questions, advising on what’s possible, setting realistic expectations, building trust through effective collaboration and having real conversations (not just managing tickets)
- Build and launch email campaigns, including one-off sends, automated journeys, and nurture campaigns
- Own end-to-end execution including audience segmentation, workflow setup, content configuration, testing, QA, and deployment
- Develop behavior-based automated journeys and triggered campaigns based on how prospects and customers engage
- Use data to personalize messaging, timing, and targeting across campaigns
- Run A/B tests across subject lines, content, layout, and send strategy, and apply learnings to improve performance
- Partner with Campaign Managers to develop email-led campaign approaches aligned to campaign objectives
- Build reusable templates, workflows, and journey frameworks that can be scaled and optimized over time
- Monitor campaign performance and optimize based on engagement, conversion, and funnel metrics
- Maintain high standards for QA, deliverability, accessibility, and brand compliance
- Support landing pages, forms, and webinar communications as part of integrated campaigns
- Identify and contribute ideas and improvements to how email marketing is executed at scale across the business
Our take
Automated operations are becoming increasingly common across various teams and practices. However, smaller companies often lag behind in adopting these new technologies. Sage, the market leader in accounting, financial, HR, and payroll solutions for small and medium-sized businesses, is bridging this gap by providing access to business innovations for companies of all sizes.
Founded in 1981, Sage initially developed software for its own company, pioneering automation in print estimates and basic accounting processes. Since then, the company has expanded its offerings, introducing automation to a wide range of operations. Today, Sage offers a diverse portfolio of cloud-based products.
Throughout its history, Sage has consistently delivered innovative solutions to its clients and has earned a place in the prestigious FTSE 100 index. Recently, the company has shifted its focus towards strategic acquisitions and partnerships with other technology leaders to enhance its product offerings. One notable acquisition is Spherics, a carbon accounting solution, which will aid SMEs in their journey towards achieving net-zero carbon emissions.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Company benefits
- 100% paid premiums for health, dental, and vision coverage
- RRSP contribution match (100% up to 4%)
- 35 days paid time off (11 paid holidays, 16 vacation days, 3 personal days, 5 sick days)
- 18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after the start date
- 5 days paid yearly to volunteer (through Sage Foundation)
- $5,250 tuition reimbursement per calendar year starting 6 months after the hire date
- Sage Wellness Rewards Program (annual fitness reimbursement)
- Library of on-demand career development options and ongoing training offerings
Company HQ
Newcastle upon Tyne, UK
Leadership
Steve Hare
(CEO)Former Partner with Apax Partners. Experience as CFO at Invensys and two other companies. Joined Sage in 2014 as Group CFO before becoming CEO in 2018.
Salary benchmarks
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