Performance Marketing Manager, PartnerStack
+ Employee Stock Option Plan
More information about location
Partner relationship management platform
Be an early applicant
Partner relationship management platform
201-500 employees
Be an early applicant
+ Employee Stock Option Plan
More information about location
201-500 employees
Company mission
To change the way companies reach customers through channel sales.
Role
Who you are
- 3+ years of experience in demand generation, performance marketing, or growth marketing, with proven success managing B2B SaaS campaigns at scale
- Dedicated experience running Mid-Market and Enterprise ABM programs is a big plus
- Hands-on experience building and optimizing multi-channel campaigns with $1M+ annual budgets, particularly in paid media channels like Google Ads, LinkedIn, Meta, and programmatic
- Strong analytical skills with the ability to leverage data to inform campaign strategy, decision-making, and continuous improvements
- Familiarity with marketing automation tools (we use HubSpot) and CRM platforms (we use Salesforce) for tracking and optimizing lead flow
- Experience working cross-functionally with Sales, RevOps, and Product teams to ensure marketing efforts align with broader revenue goals
- Proven ability to generate high-quality leads and scale demand generation efforts to meet aggressive revenue targets
- Deep understanding of performance marketing metrics such as CAC, CPL, MQLs, Payback, and other key KPIs
- Strong communication skills, with the ability to present campaign performance and strategy recommendations to senior leadership
What the job involves
- As the Performance Marketing Manager, your primary responsibility is to generate demand and build a high-quality pipeline that translates into revenue growth
- You will own, design, and execute full-funnel Account Based Marketing campaigns across digital and traditional channels, with a relentless focus on driving qualified leads and maximizing conversion rates
- This role blends creative marketing with data-driven decision-making, ensuring campaigns align with our broader revenue objectives
- You’ll collaborate closely with RevOps, Sales, and Product teams to implement systems and processes that allow for seamless execution, real-time adjustments, and scalability
- Your efforts will be pivotal in accelerating our revenue growth and ensuring the marketing team is consistently meeting lead generation goals
- Build, manage, and optimize high-impact Account-Based Marketing campaigns across channels such as paid search, display, social, programmatic, email, and offline efforts
- Be a key contributor to pipeline generation—ensuring campaigns are designed to drive qualified pipeline and meet revenue targets
- Develop integrated, multi-channel campaigns that engage target audiences throughout the buyer’s journey, ensuring consistency and alignment with sales objectives
- Manage your piece of the marketing budget to maximize ROI, while exploring opportunities for testing new channels, creative formats, and targeting strategies
- Collaborate with RevOps to streamline campaign execution, optimize workflows, and ensure smooth data integration between marketing automation platforms and Salesforce for accurate pipeline tracking
- Operationalize tools like Clay and Keyplay to support dynamic list-building, job change tracking, and real-time account personalization for marketing and sales outreach
- Ensure all processes, from lead flow to reporting, are optimized and scalable, working with RevOps to build the infrastructure needed to support growth
Our take
The benefits of having a partner program are huge - from the increased sales growth to reaching new markets, all the while keeping costs low. At the time PartnerStack was launched, there were no Partner Relationship Management (PRM) platforms offering to pay out partners, automate emails, track more than one conversion per customer, or run more than a single partner program.
PartnerStack was built as a partnerships platform aimed at supporting B2B SaaS companies in building and scaling their partner channels. As the only PRM platform built specifically for this market segment it has proven to be popular and their client list includes Vimeo, DoorDash and Freshworks, to name a few.
Despite an impressive level of investment funding, PartnerStack has struggled somewhat with the high level of market turmoil across 2022 and 2023 which particularly hit the SaaS companies which are the market for its platform. After making substantial cuts to its workforce it is now better aligned for current market conditions and is well positioned to resume its growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-24% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
May 2021
$29m
SERIES B
May 2019
$7.2m
SERIES A
Total funding: $38.4m
Company benefits
- Flexible working hours (in coordination with your team)
- High-quality health insurance, active from your first day
- MacBook shipped to you + budget for your peripherals of choice
- Regular social events, even while working remote
- Internal job postings and opportunities for promotion
Company values
- Action over aspiration
- Think like an owner
- Learn relentlessly
- Accountability in solutions
- Strength from vulnerability
Company HQ
Entertainment District, Toronto, ON
Articles
Leadership
Bryn Jones
(Co-Founder & CEO)Was National Team Athlete of Canada for the swimming category. Also co-founded Pod in 2013.
Neil Chudleigh
(Co-Founder & CTO)Has experience in Raw Data Imaging and as a QA Analyst and was a co-founder & CTO for Yunite.
Luke Swanek
(Co-Founder)With experience in Business and Economic Development, was also co-founder of Pod.
Margaret Jones
(CFO & COO)Formerly a Senior Consultant, Co-Founder and a VP of Finance for 7thonline and has experience as a Finance & Business Advisor for Inner Analytics.
Jonathan Mendes
(Co-Founder)Has experience in web designing and was Lead Designer at Pod.
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