Senior New Channel and Affiliate Marketing Manager, Gametime
$125-148k
Last-minute ticket platform
Open for applications
Last-minute ticket platform
201-500 employees
Open for applications
$125-148k
201-500 employees
Company mission
To connect people trough incredible shared experiences.
Role
Who you are
- Proficiency in affiliate platforms such as Impact, PartnerStack, CJ, or ShareASale, with experience launching, managing, and scaling in-house programs. Capable of handling onboarding, tracking, optimization, and payouts with minimal oversight
- Comfortable with budget allocation, creative testing, expansion, and performance analysis to meet CAC and ROI targets
- Strong command of analytics tools like Excel, Google Analytics (GA4), and BI platforms (e.g., Looker, Tableau) to derive insights, report on campaign effectiveness, and guide data-driven decisions
- Ability to collaborate effectively with growth, mobile, content, design, and analytics teams to execute marketing campaigns, align on goals, and share key performance insights
- Excellent relationship-building and communication skills to recruit, manage, and optimize partnerships with affiliate publishers, influencers, and networks. Able to maintain ongoing dialogue that fosters partner growth and alignment
- Demonstrated ability to independently lead an in-house affiliate program, establishing new workflows, tools, and strategies to drive sustainable growth
- Ability to identify and prioritize high-impact opportunities, lead the development of new channel tests, and guide execution from start to finish while aligning with broader marketing and organizational objectives
- Demonstrates strong critical thinking and analytical capabilities in managing performance data, diagnosing inefficiencies, and making fast, informed decisions under pressure
- Proactive in identifying growth opportunities through emerging channels and unconventional tactics. Skilled in building test frameworks, analyzing results, and scaling what works
- Education: Bachelors
- Experience: 3–5+ years of experience in affiliate or performance marketing, ideally with hands-on experience owning or launching an in-house affiliate program
What the job involves
- We’re looking for an experienced Affiliate Marketing Manager to take full ownership of our affiliate program as we transition it in-house from an agency-led model
- This is a unique opportunity to build and scale a high-impact channel from the ground up while also supporting key performance efforts across new channel testing
- They’ll be the driving force behind our affiliate strategy—recruiting partners, optimizing performance, and integrating the program into our broader growth stack
- Further they will lead the new channel testing strategy and help to find new opportunities for Gametime’s Growth
- This is a cross-functional role ideal for a self-starter who loves to experiment, iterate, and drive measurable results
- Own the transition of our affiliate program from agency to in-house—establish tools, processes, partner communications, and performance tracking from scratch
- Develop and execute a scalable strategy to recruit, manage, and optimize affiliate partners, publishers, and influencers
- Collaborate with design and content teams to develop effective partner creative and landing pages
- Manage budgets and payouts, ensuring performance aligns with CAC and ROI targets
- Lead testing and evaluation of new growth channels, including Reddit, Snapchat, Mobile Ad Networks and partnership opportunities
- Analyze and report on affiliate and paid campaign performance to guide strategy and decision-making
- Successful In-House Transition: Complete the migration of the affiliate program from agency to in-house within the first 60–90 days, including setup of tracking systems, reporting processes, and communication workflows
- Partner Growth & Activation: Grow the number of active affiliate partners by 20% in the first 6 months through strategic outreach, onboarding, and relationship management
- Affiliate Contribution to Revenue: Drive affiliate channel performance to contribute 5% of total new customer acquisitions within the first 6–12 months
- Improved ROI: Maintain or improve CAC and ROI targets for the affiliate channel compared to prior agency-led performance
- New Channel Launches: Design and launch at least 2–3 new acquisition channel tests (e.g., Reddit, influencer, native advertising) in the first 3 months, with a clear framework for evaluating success
- Scalable Opportunities Identified: Identify and scale at least one high-potential channel or partner cohort that delivers consistent, cost-efficient acquisition
Our take
Gamtime is a last-minute event ticketing platform that aims to stand out from the myriad of other similar apps by allowing customers to buy a ticket after the event has started. The reason for this is that ticket prices for sports often fall dramatically after the game has started, making the most of the easy-to-use, quick-buy app's features.
Though this may only cater to a small percentage of its customers, it exemplifies a certain boundary pushing from the company. This is clearly something that the market supports, given its substantial fundraising from the likes of Bolt Ventures and Maven Ventures. In addition, Gametime’s position as both a seller and buyer marketplace has placed it in a great position as a commentator on live events, collecting valuable data.
With the demand for great-value event tickets likely to continue to grow, Gametime is in a prime position to capitalize on this trend. Although the company only sells tickets for the North American continent, it is seeing huge revenue across the sports, theatre, and music concert markets - and aims to use its funds to further enhance its products and market its app to younger eventgoers.
Steph
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2022
$30m
EARLY VC
Sep 2017
$8.2m
EARLY VC
Total funding: $71.5m
Company benefits
- Health Benefits: Medical, dental, and vision coverage for you and your dependents
- Equity: An ownership stake in the company you'll be helping to build
- Flexible PTO: 'Take what you need' vacation policy (we actually mean it)
- Remote First: Fully remote company
- Remote Work stipend: Monthly stipend to offset the cost of internet and any home office updates
- Paid Parental Leave: Peace of mind for parents to dedicate their time to the care of their new child
- Gametime Credit: Monthly Gametime credit to experience the product for yourself
- Team Celebrations: Company meetups and events in different cities across the US
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Brad Griffith
(Founder & CEO)Currently Visiting Lecturer at Stanford Graduate School of Business. Previously worked in Growth, iOS Development and Interactive Marketing at Zappedy, and was a Quantitative Researcher at LOLapps.
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