Digital Marketing Specialist, Razer
$76.9-128.1k
Office located in Irvine, CA
Gaming hardware and payment services
Open for applications
Gaming hardware and payment services
1001+ employees
Open for applications
$76.9-128.1k
Office located in Irvine, CA
1001+ employees
Company mission
To provide gamers with the best software, services, and hardware products.
Role
Who you are
- Bachelor’s degree or equivalent experience
- Minimum 7+ years of work experience within digital marketing and good understanding of digital media
- Practical experience in placing Search Ads, Social Ads, Display Ads, Programmatic Ads
- Experience with DV360 and other Google Stacks
- Experience in media planning and execution on an international / global level
- Experience within ecommerce metrics and KPIs
- Analytical skills to interpret and present data to high-level stakeholders
- Interpersonal skills to collaborate with global stakeholders
- Time management skills to take on multiple tasks and meet deadlines
- Team oriented, ability to work in a matrix organization, effectively and autonomously
What the job involves
- You will be the driving force behind for growing the regional performance marketing channel by developing demand generation programs, executing marketing campaigns, providing analytics, and process improvements
- Own and direct full-funnel planning and execution, targeting strategies and performance of all paid digital marketing platforms across digital platforms for the North America region
- Execute key regional campaigns, closely collaborating with the North America sales and business units to support the regional business goals
- Ownership of campaign performance, KPIs and reporting with the goal of driving marketing efficiencies and effectiveness with ongoing optimizations
- Provide inputs on the regional digital customer journey, touchpoint and content mapping for paid media activation
- Drive digital marketing experimentation, A/B testing and innovation
- Close collaboration with global digital strategy and insights team to deploy business unit aligned strategic plans, insights and analytics and delivery of defined KPIs
- Media planning including advertising budget planning and budget maintenance
- Regular reporting of advertising plans and performance to various stakeholders
- Act as the day-to-day agency lead for paid media, including setting agency targets, evaluating performance and supervision of the agency activities
- Work with global digital marketing team for inputs into the global joint business plans with key media partners
- Asset conception and request for all digital marketing channels, including banners, videos, text ads, dynamic ads and more
- Evolve all ongoing paid marketing channels to improve the overall strategy, tactics and performance
Our take
Razer is a truly unique, all-encompassing lifestyle brand for gamers, it not only manufactures innovative gaming tech but it also doubles as an in-game payments service, named Razer Gold. In 2018, the company also created a digital payment network for businesses and consumers across Southeast Asia.
Since entering the fintech market in SE Asia, Razer Fintech has become one of the largest online-to-offline digital payment networks in the market, tapping into Southeast Asia’s 430 million-plus unbanked and underserved population. Razer Gold has also seen substantial success, as it is one of the world's largest virtual credit services for gamers.
With this sort of creativity and a strong understanding of its market, Razer has been able to disrupt gamer-focused ecosystems around the globe. Its expansive catalog of gaming hardware ranges from laptops to headsets, to chairs - whereas its suite of software platform options brings in over 70 million users. The company is recognized as the leading brand for gamers in the USA, Europe, and China and is comfortably secure in maintaining that position.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Irvine Medical and Science Complex, Irvine, CA
Articles
Leadership
Min-Liang Tan
(CEO )Min-Liang studied Law at the National University of Singapore before founding Razer in October 2006. He has served as CEO ever since, alongside working as Chairman and CEO of THX.
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