Product Marketing Manager, Splice
Sounds & Growth
$117.5-130k
+ Equity Opportunities
Royalty-free sounds and samples for making music
Open for applications
Royalty-free sounds and samples for making music
201-500 employees
Open for applications
$117.5-130k
+ Equity Opportunities
201-500 employees
Company mission
To make music creation a more fulfilling and empowering experience for all.
Role
Who you are
- 3-5 years of Product Marketing experience including
- Defining go-to-market strategy, and executing campaigns
- Leveraging data-driven insights to make decisions
- Capturing and using customer insights
- Crafting messaging & positioning that resonates
- Cross-functional collaboration
- Music/creative industry experience
Desirable
- Subscription & Pricing strategy: Experience with measuring and optimizing subscription business performance
- Music Production Experience: Hands-on knowledge of DAWs and music creation workflows
- Performance Marketing: Understanding of paid acquisition and funnel optimization
- Community & Influencer Marketing: Experience engaging creator communities
- Partner Communication: Co-ordinating strategic relationships with external partners
What the job involves
- Develop and Execute Go-To-Market Strategies: Lead GTM planning for Splice Sounds. Ensure product launches, feature updates, and marketing campaigns are aligned with business goals and growth
- Drive Growth & Adoption: Partner with Product Management to identify and execute initiatives to increase subscriber acquisition, retention, and engagement, including experimentation with pricing, packaging, and promotions
- Define and Refine Positioning & Messaging: Author compelling narratives for Splice Sounds that differentiate the product, resonate with music creators, and reinforce Splice’s leadership in the music creation space
- Deeply Understand the Customer: Initiate and leverage research to gain insights into music creators, ensuring marketing strategies align with their needs and workflows
- Collaborate Cross-Functionally: Partner closely with Product, Marketing, Data and CX teams to align messaging, optimize campaigns, and drive business impact
- Measure & Optimize Performance: Forecast, monitor and analyze marketing effectiveness using data-driven insights, refining strategies to maximize impact and ROI
- Champion Innovation in Music Creation: Stay on top of trends in music production, AI-powered tools, and creator workflows to position Splice Sounds at the forefront of the industry
Our take
Traditionally, making music has relied on instruments, musicians, and a lot of coordination. Splice turns the music industry on its head by streamlining the process of creating, collaborating, and sharing music.
Acting like a GitHub for musicians, Splice sets itself apart from other music production software by offering samples and loops to its customers for a relatively affordable monthly flat fee, while simultaneously allowing creative artists to sell their sounds for royalty-free use. As such, the platform has been used by more than 2.5 million users, from bedroom DJs to mainstream artists such as Eminem, Ariana Grande, and Drake.
Splice co-founder Steve Martocci brings a track record from his previous startup, GroupMe, which was sold to Skype for $85 million just a year after launching. Splice is now valued at nearly half a billion dollars and is focusing on partnerships and adding more samples to its library to work on its product and attract new customers.
Steph
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2021
$55m
SERIES D
Mar 2019
$57.5m
SERIES C
Total funding: $159.8m
Company benefits
- Time Off: Unlimited PTO to recharge and thrive
- Health & Wellness: Comprehensive medical, dental, and vision coverage for you and your dependents
- Retirement Savings: 401(k) plan with immediate vesting and company match
- Parental Support: 12 weeks of fully paid parental leave for non-birthing parents, and 18-20 weeks for birthing parents
- Flexible Work Options: Work remotely or connect at our office hubs and creative spaces worldwide
- Professional Growth: Annual learning budget, leadership programs, and team ambassador opportunities
- Community & Connection: Inclusive events, team meet-ups, and vibrant Employee Resource Groups
Company HQ
Flatiron District, New York, NY
Leadership
Kakul Srivastava
(CEO)Became CEO of Splice in 2022. Prior to this, they were the VP of Creative Cloud Experience & Engagement at Adobe, the CEO of Project Sublime, the VP of Product Management & Marketing at GitHub, and the CPO at WeWork.
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