Director of Customer Marketing & Intelligence, Housecall Pro
$122-165k
+ Equity + Bonus
Home services business management software
Be an early applicant
Home services business management software
1001+ employees
Be an early applicant
$122-165k
+ Equity + Bonus
1001+ employees
Company mission
To help home service professionals succeed.
Role
Who you are
- 7–12+ years of experience in growth marketing, lifecycle marketing, or CRM, ideally within a SaaS or marketplace business
- Experience in data-driven marketing and analytics
- Track record of impacting customer metrics like retention, lifetime value, and conversion
- Deep omni-channel fluency across email, SMS, in-app, push, and chat (i.e. CRM tools, Marketing Automation Platforms, CMS)
- Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation
- Previous experience managing and building high-performing marketing teams
- Strong analytical orientation with the ability to move from customer insight to execution briefs
- Experience with SMB customer bases or field services/trades audience is a strong plus
- Bachelor’s degree or equivalent work experience
- Track record of integrating AI and emerging technologies into organizational strategy and operations to accelerate innovation and scale
- Hands-on experience with AI or ML-driven lifecycle tools (i.e. predictive churn models, propensity models, next-best-action agents)
- Systems thinker who can bring momentum to complex, multi-stakeholder initiatives
- High level of ownership and an obsession with finding friction-less solutions for our Pros
- Analytically rigorous and customer-obsessed; able to zoom out to strategy and zoom in to campaign details
What the job involves
- As a Director, Customer Marketing & Intelligence, you are the lead architect of the Pro lifecycle, from initial brand encounter through enrollment, onboarding, and long-term retention
- We are looking for a highly analytical, data-driven marketer for this role—someone who has spent time with sophisticated analytical and experimentation techniques, but is also an operator who can own and drive business outcomes
- You lead your team to effectively deliver customer and business value by orchestrating a coordinated, AI-powered omni-channel approach
- You are a strategic driver of transformation, moving beyond yesterday’s playbooks to build an "always-on" layer of intelligence that gets smarter with every customer interaction
- You coach and develop the careers of your direct reports as they hone their craft in lifecycle strategy and automation
- You collaborate cross-functionally with Sales, Onboarding, and Customer Success to break down silos, reduce friction, and maximize Pro lifetime value
- You lead by influence, bringing clarity to ambiguity and ensuring that every touchpoint—from a Sales handoff to a churn signal—is met with a personalized, high-impact experience
- Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success
- Define and articulate the strategic vision for the end-to-end Pro journey, ensuring alignment with HCP’s growth and retention objectives
- Oversee the development of AI-first programs in partnership with Sales and Product to nurture prospects through the early enrollment journey
- Design and execute multi-channel onboarding experiences that drive fast time-to-value and early Pro engagement
- Partner with Sales and Success leaders to drive expansion in LTV via automated upsell and proactive retention strategies
- Lead the team in executing segment-specific strategies to drive growth and deeper penetration in priority customer segments
- Collaborate with MarTech and Tooling teams to stand up a scalable, AI-driven toolset for personalized programs across email, SMS, and in-app channels
- Establish KPIs and metrics to monitor conversion, activation, and churn, making data-driven adjustments to improve outcomes
- Oversee the strategy and execution of the Pro-to-Pro referral program to drive organic acquisition
- Encourage a culture of innovation by continuously testing, learning, and optimizing through high-velocity experimentation
- Serve as the key representative for lifecycle strategy at executive meetings, advocating for the systems and partnerships needed to scale
Our take
Housecall Pro is a leading software platform built for home service professionals, including hVAC, plumbing, and electrical contractors. It operates in a market where managing jobs, schedules, customer communications, and billing can be complex and time-consuming. So, by providing tools to simplify these tasks, Housecall Pro helps service businesses run their operations more smoothly.
Trusted by over 200,000 professionals, Housecall Pro offers a suite of tools for scheduling, dispatching, invoicing, and customer communication, all powered by AI-driven automations. And its platform is designed to make day-to-day operations easier so pros can save on time and focus on delivering quality work.
The company recently launched initiatives that further cement its role as an innovator in the industry too. Its partnership with Bluon brings AI-powered HBAC support and an extensive technical database directly into the workflow, helping technicians complete jobs faster and with more accuracy. Meanwhile, the Electrical Toolkit app provides electricians with professional-grade calculators and tools for precise, NEC-compliance work. With these advancements, Housecall Pro isn't just supporting current operations, it's shaping the future of homer service software.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2022
$65m
SERIES D
Sep 2018
$30m
SERIES C
Total funding: $115m
Company benefits
- Healthcare coverage: Housecall Pro offers DAY 1 medical, dental, and vision insurance for you and your dependents. Our plans offer comprehensive national coverage with extensive provider networks. The company pays for at least 80% of the cost of premiums.
- Competitive pay and equity opportunities: Housecall Pro offers market competitive compensation that includes variable pay opportunities, and we continuously evaluate market benchmarks. Our quarterly internal talent reviews provide the opportunity for performance success discussions and feedback. Certain roles are also eligible for equity this fast-growing technology company.
- Time off: We work hard and want everyone to find balance in their life. Housecall Pro has a flexible, self-managed Paid Time Off (PTO) program. We also offer 6 paid holidays each year when everyone unplugs and recharges.
- Remote work: Housecall Pro is remote-first and our processes support remote teams working together and asynchronously. We also have offices in San Diego and Denver, that allow for teams to come together and give local employees the option of a hybrid schedule.
- Family: Housecall Pro supports employees with growing families by providing paid parental leave. And we love to share pictures of our newest family members in a Housecall Pro baby onesie!
- Learning and development: Housecall Pro knows that your growth is essential to our success. From the first day, we start training you about our business, our customers, how to succeed in your job and how to gain the skills you need to take your next steps.
- Career acceleration: We like to help our people as much as we do our Pros. Housecall Pro helps you accelerate your career with dedicated Career Success Conversations, frequent two-way feedback, and milestone learning programs like our Manager 101 series.
- Wellness: Housecall Pro provides immediate access to a robust Employee Assistance Plan (EAP) for all employees. We also invite everyone to join us for two or three monthly virtual wellness sessions led by experts on a variety of topics.
- Mental health: Housecall Pro’s monthly wellness programming, presented by experts, often spotlights mental health topics. Employees can join live webinars or watch recordings later. We also have an extensive Employee Assistance Plan with multiple resources including direct access to mental health providers.
- Office setup: Housecall Pro provides each new employee with a home office setup that includes a computer and accessories. We also offer ongoing internet and phone reimbursement to help offset expenses.
- Income protection: Housecall Pro wants you to have peace of mind if the unexpected happens. We pay for disability and life insurance. We also offer voluntary accident and hospital plans to help at times when you might need something additional.
- Financial wellness: Housecall Pro offers several ways to save on taxes and plan for your future. Our Health Spending Accounts (HSA) and Flexible Spending Accounts (FSA) help you put aside money tax-free for qualified medical and daycare expenses. Our 401k plan provides powerful tax-free retirement savings along with access to financial planning tools.
Company HQ
River North Art District, Denver, CO
Leadership
Michael Beaudoin
(CEO)Michael joined Housecall Pro in 2015 as a Board Member, becoming CEO in 2020. They are also an Investor, Board Member, and Mentor at various early stage startups. Previously, they co-founded Waldo Photos and Founded HomeAdvisor where they served as the Co-CEO and Co-Chairman.
Adam Perry-Pelletier
(Co-Founder & Chief Engineering Officer)Prior to co-founding Housecall Pro, Adam spent over 5 years at Qualcomm as a Senior Staff Engineer/Manager and as the Director of Engineering.
Roland Ligtenberg
(Co-Founder & SVP of Growth & Innovation)Former Qualcomm Product & Business Development Manager, former Managing Partner at tech consultancy Light Mountain Partners. Was the Founder of the San Diego Electronic Music Initiative.
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