Group Product Marketing Manager, Snap

• Strong understanding of the direct response digital marketing industry dynamics
• Exceptional analytical and problem-solving skills, with a track record of identifying market opportunities and influencing product roadmap to maximize impact
• Excellent verbal and written communication skills, with high attention to detail and ability to understand and communicate a complex and nuanced technical space
• Expertise in cross-functional collaboration working across Product, Engineering, and Sales teams within the company and across partner organizations
• Self directed with ownership mentality and can act with minimal guidance
• Bachelor’s degree or equivalent years of experience
• 12+ years of experience in product marketing or other relevant digital marketing or sales work

Desirable

• The Product Marketing team uses creativity, market research, and insights to optimize and inspire marketing efforts and roadmaps for products across Snap Inc
• This team of Product Marketers works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow
• Lead Product Marketing for the entire App Ads vertical (xx% of Snap’s revenue with major headroom for future growth)
• Collect, synthesize, and share advertiser feedback on new feature requests and on the performance of existing features, directly influencing the App Ads product strategy and roadmap
• Meet regularly with Sales, Advertisers, Marketing Science, Solution Engineers, and Customer Support to share App Ads best practices and product insights and to identify challenges and opportunities to improve our products and processes
• Develop and lead global go-to-market strategies to activate sales and drive ongoing marketing efforts to grow awareness, understanding, and adoption of new app ads features