Head of Brand Marketing, Rho
Brand Marketing
$172.5-182.5k
+ Equity
Business banking platform
Open for applications
Business banking platform
201-500 employees
Open for applications
$172.5-182.5k
+ Equity
201-500 employees
Company mission
To take the friction out of finances, and to prime their customers for success.
Role
Who you are
- 10+ years of experience in branding, with 3+ years in a management role and a proven track record of developing and managing successful brand strategies
- Strong portfolio demonstrating expertise in brand identity development and creative direction
- Brand agency experience is a plus
- Excellent leadership and team management skills
- Deep understanding of design principles, trends, and best practices
- Strong analytical skills and ability to translate data into actionable insights
- Experience working with fintech or B2B brands preferred
- Proficiency in relevant design and project management software
- Bachelor's degree in Marketing, Design, Communications, or related field; MBA is a plus
- The ideal candidate will combine strategic thinking with creative vision, bringing an agency-like approach to Rho's in-house branding efforts
- They will be passionate about building and nurturing a strong brand identity that resonates with our target audience and drives business growth
What the job involves
- Rho seeks a visionary Head of Brand Marketing to lead our in-house branding efforts and serve as our internal branding agency
- This role will be responsible for shaping and evolving Rho's brand identity, overseeing brand strategy, and managing a team of brand designers
- The ideal candidate will bring a blend of creativity and strategic insight, ensuring that our brand resonates deeply with our target audience and stands out in the competitive landscape
- In-House Creative Leadership: Lead our internal creative agency, providing direction for all brand-related projects and campaigns while ensuring alignment with Rho's vision
- Brand Strategy Development: Create and execute Rho's comprehensive brand strategy, aligning with company goals and values while positioning us competitively in the market
- Team Management: Mentor and manage a team of brand designers, fostering a culture of creativity and innovation while ensuring high-quality output
- Cross-Functional Collaboration: Work closely with marketing, product, and communications teams to ensure brand consistency and integration across all company initiatives
- Brand Performance Analysis: Develop and implement brand measurement strategies, analyzing data to drive decisions and optimize brand performance
- Internal Brand Advocacy: Educate and align the company around Rho's brand message and personality, serving as the primary brand advocate within the organization
- Innovation and Trend Analysis: Stay abreast of industry trends and innovative branding techniques, incorporating cutting-edge strategies to keep Rho at the forefront of our market segment
- Brand Asset Creation: Oversee the development of brand assets across all mediums, ensuring consistency and quality in visual identity, tone of voice, and brand personality
- Stakeholder Management: Collaborate with executive leadership to refine brand positioning and messaging, ensuring alignment with overall business strategy
- Budget Management: Oversee and optimize the brand department's budget, ensuring efficient resource allocation and ROI on branding initiatives
Our take
Rho was founded to address the growing need among small and medium-sized businesses for a unified solution to manage corporate spending and cash flow. Aiming to serve companies with 30 to 500 employees, Rho designed its platform to create seamless workflows across banking, corporate cards, and accounts payable.
The company introduced Rho AP, an accounts payable product, followed by a corporate card in partnership with Sterling Bank, enhancing its offering for businesses looking for efficiency in managing financial operations. With a clear focus on product strategy and growth, Rho has been expanding its team and integrating AI capabilities into its platform to stay ahead of the evolving fintech landscape.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
34% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Dec 2021
$75m
SERIES B
Jan 2021
$15m
SERIES A
Total funding: $97.2m
Company benefits
- Medical, dental, and vision
- Commuter benefits
- Flexible work policy
- Wellness perks
Company values
- Speed: We move fast. Really fast. Speed is critical to every move we make. We prioritize impact, focus on tasks that add immediate value, and relentlessly refine our work to achieve more for our clients. Our pursuit of speed helps propel our journey from incremental to transformational change year over year
- Precision: We may not make the most moves, but we make the right ones—every time. We believe in critical thinking, deep research, thoughtful analysis, and careful work that makes a difference. Through precision, Rho delivers meaningful, impactful results for our company, our culture, and our customers
- Diversity: Rho’ers come from many different backgrounds, specialties, and career paths. Our differences amplify not only our individual potential but also our collective ambition. Our diverse voices, perspectives, and skill sets mean we’re always ready to take on any challenge in any industry
- Empathy: We at Rho consider empathy our paramount company value. We have empathy for our clients, our colleagues, and our partners. We strive to understand them, relate to them, and consider them with compassion in every aspect of our daily work. We are here for all and push forward for all
- Creativity: We push ourselves to imagine exciting new possibilities and outcomes that defy the status quo. We don’t dismiss established practices on principle but consider alternatives through a unique lens, breaking down traditional barriers to innovation, collaboration, and performance
Company HQ
SoHo, New York, NY
Articles
Leadership
Everett Cook
(CEO)Studied International Economics at Vanderbilt, before working in Investment Banking at Deutsche Bank. They were a Senior Analyst at Taylor Woods and Atreaus Capital.
Alex Wheldon
(President & CPO)Founded Trebax Innovations and Kanary Limited. Served as CMO of Smarkets and CPO of Lyst.
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