ASO Marketing Executive, LiveScore Group
12 Month Fixed-Term Contract
Salary not provided
+ Company Performance bonus
Tableau
Junior and Mid level
London
More information about location
2 days a week in office
Real-time sports scores and free-to-air live stream service
Be an early applicant
Real-time sports scores and free-to-air live stream service
501-1000 employees
B2CGamblingDigital MediaSaaSSports
Be an early applicant
Salary not provided
+ Company Performance bonus
Tableau
Junior and Mid level
London
More information about location
2 days a week in office
501-1000 employees
B2CGamblingDigital MediaSaaSSports
Company mission
To provide every sport to every fan on every device.
Role
Who you are
- Strong analytical skills to assess ongoing performance, optimization testing and market trends
- Focused and highly organized. Ability to manage timelines whilst coordinating with other teams to ensure all ASO assets are accurately and promptly delivered
- Highly effective and clear communicator, both verbally and in writing
- Excellent attention to detail
- Natural, methodical problem solver
What the job involves
- We have a new opportunity available for an ‘ASO Marketing Executive’ to join a high performing User Acquisition (UA) team within LiveScore Group. In this position, reporting to the Senior Lead ASO Marketing Executive, you will contribute to ASO strategy and delivery for LiveScore. We are looking for an enthusiastic, logical, self-motivated person who loves sport to join the team
- The role will be to improve upon current ASO rankings and store visibility across multiple territories, drive improvements in conversion rates through regular testing and to increase internal visibility of ASO to the wider business
- Planning and execution of ASO strategy around key events on the Sporting calendar to improve conversion rates and discoverability
- Planning and execution of ASO updates based on product development across multiple brands and territories
- Working closely with internal departments, such as product, legal and design teams
- Reviewing Tableau dashboards for ASO analysis. Communicate findings with the App Marketing team
- Power user of ASO tools such as Sensor Tower and App Tweak to conduct keyword research and competitor analysis
Salary benchmarks
Our take
Livescore Group is a union of sports streaming, digital media, and online betting companies that includes Livescore (founded in 1997), Livescore Bet, and Virgin Bet. With streaming services predicted to spend $6 billion on sports rights in 2023 alone, the Livescore Group is located in the heart of a lucrative industry, and that’s before the gambling side of their group is even considered.
Livescore Group makes considerable revenue from selling its advertising space, and with streaming becoming an increasingly popular way to engage with sports, it’s unsurprising that in 2022 the company received large sums of venture capital.
Livescore Group is using its 2022 funds to accelerate growth in Central and Eastern Europe, further bolstering its 35 million worldwide active monthly users.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Company benefits
- Company Performance Bonus: A company led bonus split into two payments - May and November
- Contributory Pension Plan
- Hybrid working for all staff with flexible working opportunities
- Life Assurance: Touch wood nobody needs it but if something bad was to happen to you while working with us, your nearest and dearest will receive 3x your salary
- Private Healthcare Scheme + Employee Enhanced Assistance
- Virgin Family - Access to exclusive Virgin offers and experiences
- Learning and Development: Grow your skills with our easily available learning programs and tools, enabling your professional and personal development
- Enhanced Family Leave: Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
Company values
- ADAPTABLE We compete in fast-paced, ever-changing industries. We’re agile, able to switch tactics mid-game, and embrace change. We know this makes us more resilient, dynamic and successful. We’re open minded, always learning, and trust in making big decisions for the right reasons.
- RESPONSIBLE Beyond the conventional definition, we embrace responsibility as a guiding principle in every single decision we make. We recognise our profound responsibility to our customers, particularly with regards to Responsible Gambling. It’s more than compliance; it’s about going above and beyond to ensure our customers have a safe space to play. A focus on building a sustainable, conscientious and ethical business. And contributing to the greater good in the communities and industries we operate.
- TEAM PLAYERS Win or lose, we’re all in this together. We all work to build a company where everyone feels included, respected and trusted to do their best work. We believe that collaboration, communication and accountability are crucial. Everyone’s opinions matter and we actively encourage differing views and healthy debate.
- AMBITIOUS We define ambition as the collective desire for us all to do and be the best we can. We set big goals, aspire to maximise our potential, and deliver quality work that we’re all proud of. And although success is never instant, our competitive spirit ensures we take initiative and proactively push for continual growth.
- CHAMPIONS OF SPORT Sport has the power to change the world. It’s unparalleled highs, occasional heartbreak and pure passion for fans. It’s what motivates us to create authentic, immersive experiences which give our users the feeling of being a part of the action, even when they’re not. And we believe that championing sport, the values it upholds, and its positive impact on fans’ lives helps us connect with and earn their trust.
- EVER-CURIOUS Our curiosity encourages us to always question if we can do better. We’re not afraid to approach tasks differently, to look for smarter ways to work, and try new things. We never settle, we refuse to accept the status quo, and continually look for opportunities to learn, improve and optimise.
- FAN DRIVEN Fans are at the heart of everything we do. We want to fuel their passion and enjoyment for sport. Which means always listening to and understanding what they want. A user-centric approach is fundamental to every decision we make and the service we offer.
Company HQ
Soho, London, UK
Articles
Leadership
Sam Sadi
(CEO)Previously CEO of Gamesys, and Director of Bwin Labels at Bwin.party Digital Entertainment, Founding Partner Trendee Europe and Owner of Sport One Online Gambling Consultancy.
Diversity, Equity & Inclusion at LiveScore Group
- The I.D.E.A (Inclusion, Diversity, Equality, Awareness) Forum: LiveScore Group is committed to diversity and inclusion, which we recognise as critical to our business and fundamental to everything we do. The I.D.E.A Forum programme includes systemic and holistic initiatives at both strategic and operational levels across all our entities. Our programme is supported by policies and practices providing an integrated approach to inclusion, opportunity, equality and diversity at LiveScore Group.
- LiveScore Group recognises that actions speak louder than words. Though sports and gaming typically lack a representative workforce, we are focussed on creating a more balanced employee base that reflects the diversity of our audiences as well as developing products and features that have wider appeal. We are committed to recruiting and fostering the development of a people from varied backgrounds to bring diversity of experience and promote thought-diversity within our teams. We passionately believe that you have the right to ‘live your truth’ each day, and we are working on reducing barriers to entry (and upward mobility) – particularly for those from underrepresented communities.
- One of the aims of the I.D.E.A Forum is to eliminate practices of unconscious bias and discrimination from our ways of working as well as creating opportunities for diverse talent to thrive. We are not yet perfect, but our whole group – executives and employees alike – are dedicated to becoming better, and we invite you to join in on our collective journey to inclusiveness as we believe and invest in a more equitable society for all.
Share this job
View 6 more jobs at LiveScore Group