Demand Generation Manager, Tulip Interfaces
+Equity
2-5 days a week in office (Somerville, MA)
Global operations management platform
Be an early applicant
Global operations management platform
201-500 employees
Be an early applicant
+Equity
2-5 days a week in office (Somerville, MA)
201-500 employees
Company mission
To democratize technology and empower those closest to operations to solve problems.
Role
Who you are
- We’re looking for a growth-oriented marketer Tulip ready to help drive the scale up of the fastest growing industrial start up in the world. You believe marketing can and should contribute directly to a company’s bottom line, and you have a track record of successful campaigns to prove it
- You’ve been known to manage multiple programs at one time, and enjoy designing integrated lead generation campaigns that drive demand, acquire new leads, increase product adoption, and expand awareness
- Minimum of 4 years B2B marketing experience, ideally at a SaaS company
- Deep understanding of marketing channels and tactics - email marketing, ads, events, and how to adapt tactics to different audiences and goals
- Knowledge of core B2B and saas metrics, experience working in SaaS and/or with a mix of commercial and enterprise sales a plus
- Familiarity with marketing automation platforms such as Marketo, HubSpot, and sales tools such as Salesforce and Outreach
- Adept at project management and cross-functional collaboration, enjoys working independently or as part of a team
- Excellent verbal and written communication skills, with ability to explain complicated concepts in clear and concise terms
What the job involves
- Lead the strategy, development, and optimization of integrated campaigns, focused on key industries and use cases that are designed to generate leads for the enterprise and commercial sales teams
- Work across a dynamic ecosystem of stakeholders to define, develop, and implement integrated campaign strategies
- Create optimized programs to generate leads and adoptions at scale across a number of audience segments
- Utilize customer buyer’s journey to architect innovative multi-channel engagement programs
- Orchestrate campaign and content development across a network of contributors and stakeholders
- Develop promotional content and stories designed to shift perception and acquire net-new marketable contacts
- Manage program budget with accountability for campaign return on investment (ROI)
- Partner with external agencies in support of campaign asset creation and execution
- Analyze and report on performance to provide visibility into marketing campaign results, measure campaign effectiveness, and drive strategic decision making focused on campaign optimization
- Clear, consistent, and frequent communication with stakeholder teams to outline strategy, tactics, goals, and performance for campaigns
- Key Collaborators:
- Internal SMEs,
- Product Marketing,
- Sales,
- Marketing Operations
Our take
Tulip’s frontline operations platform is a connected data and process management tool that lets manufacturers create their own visual and interactive apps that connect with machines, tools, sensors, people and the systems used in a production or logistics process in a physical location.
Tulip gives frontline engineers the ability to address their own shop floor needs, guiding workflows and adapting the apps as things change or improvements are made. Customers only pay for the stations they need, driving better cost efficiencies and the ability to start small and scale up. Its no-code platform and powerful integrations allow connection to new and legacy machinery as well as leveraging the Internet of Things. This has attracted partnerships with the likes of Microsoft and AWS.
Tulip wants to be a next generation leader in frontline operations that currently represents a $150B market opportunity. The company's next steps include further expansion into small and medium enterprise businesses in Europe, the Middle East, Africa and Asia as well as significantly increasing its head count to support growth as the low/no code platform marketplace is tipped to hit $45 billion by 2025.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Aug 2021
$100m
SERIES C
Sep 2019
$39.5m
SERIES B
Total funding: $170.9m
Company benefits
- Have a direct impact on product and culture
- Flexible work and unlimited vacation policy, virtual company events and happy hours
- Commuter benefits, a work-from-home stipend, fitness subsidies
- Healthcare, Dental, Vision, Short-term Disability, Long-term Disability, Health Reimbursement Account (HRA)
- Parental Leave, 401K & Life Insurance
- Parents@Tulip, Hey Lady, Allies@Tulip and more
Company values
- Behind every product is a person - At Tulip, we’re using technology to empower the people who build our world. We created the first Frontline Operations Platform to empower those closest to their operations to bring digital transformation to their facilities
- Always be growing - We strive to foster an environment that celebrates growth mindset and where everyone can teach and learn from each other. We believe building a great team means supporting our employees in their professional and personal growth
- Get it done - Tulipians are highly motivated, passionate, and hard-working. To build extraordinary products as a team, we must deliver extraordinary results as individuals. This requires the courage to iterate openly, make mistakes, overcome challenges and drive towards solutions
Company HQ
Assembly Square, Somerville, MA
Articles
Leadership
Natan Linder
(CEO)They served in the IDF as a System Engineer for 3 years before working as a Software Engineer for 4 years. They worked at Samsung, Formlabs, MIT Media Lab, and RightHand Robotics before co-founding Tulip in September 2014.
Rony Kubat
(CTO)Having taken a Ph.D. in Computer Science at MIT, they started working at MIT Media Lab in 2012. They have served as CTO of Tulip since 2014, alongside being a Media Lab Research Affiliate.
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