Senior Campaign Manager, Mixpanel

Americas

$160-195.5k

OTE

The amount listed is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of either a company bonus or commissions. + Equity consideration

Salesforce

Hubspot

Notion

Senior and Expert level

New York

Digital product analytics

Be an early applicant

Digital product analytics

201-500 employees

B2BAnalyticsSaaS

Be an early applicant

$160-195.5k

OTE

The amount listed is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of either a company bonus or commissions. + Equity consideration

Salesforce

Hubspot

Notion

Senior and Expert level

New York

201-500 employees

B2BAnalyticsSaaS

Company mission

To help companies make better-informed, faster business decisions and produce better products through data analysis.

Job

Company

Role

Who you are

The ideal candidate understands the types of metrics to track for campaign success at a PLG company and has a strong background working with cross-functional partners like Product, Design, MOPs, RevOps, and Partnerships
5+ years of experience in B2B SaaS marketing campaign management
Successful track record in launching campaigns that drive product signups and handraisers, while knowing how to measure success and look for optimization opportunities
Experience with paid media channels (Google, Facebook, LinkedIn, Twitter, etc) and how to use them to drive campaign success
Demonstrated experience working with key marketing functions to ensure alignment
Hands-on experience with marketing tech, analytics, and project management tools (ex., Hubspot, Salesforce, Bizible, RollWorks, Notion)
Awesome writing skills, with the ability to communicate complex ideas in simple terms
Ability to manage multiple projects at the same time in a fast-paced environment
Proactively engaged in the B2B marketing community — always learning mindset, building for modern PLG marketing strategies

What the job involves

As a part of the larger marketing team at Mixpanel, this role will sit within the Revenue Marketing team
The team is responsible for planning, creating, and launching global campaigns to generate new business and expansion pipeline
Mixpanel’s Revenue Marketing team is seeking a Senior Campaign Manager who can develop and execute integrated campaigns that drive quality new business and expansion pipeline
The role requires creativity, a solid understanding of how data powers campaign decisions, being focused on the details, and being ready to roll up their sleeves
Create and launch campaigns across marketing channels (e.g., paid media, email, third-party sponsorships, webinars, etc.), establish milestones, and communicate deliverables and results to cross-functional teams
Work closely with other campaign managers and performance marketing team to create full-funnel campaigns that drive awareness and capture demand within our ICP
Establish campaign goals and communicate campaign performance to external stakeholders; build campaigns optimized for different objectives (awareness vs. conversion)
Be customer-obsessed, with deep curiosity about our target audience and their journey, and leverage that to build campaigns that resonate with our ICP
Partner across our creative, content, BDR, and marketing operations teams to build and execute global campaigns

Our take

Understanding customer behaviour is a vital part of any business. Mixpanel allows companies to answer detailed questions about their customers' behaviour over web and mobile applications. Google has struggled to modernise its somewhat clunky analytics platform in recent years, allowing Mixpanel to become an industry leader in the space.

Technology VC firm Sequoia Capital has backed the company, demonstrating its significant growth potential. Mixpanel CEO Max Levchin was also a previous co-founder of Paypal, which may have helped the company facilitate a tie-up with Paypal-owned Venmo early on. Mixpanel now serves thousands of companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade.

The company serves 7,700+ customers across its seven global offices. In line with its global expansion efforts, the company has aimed to enhance localized data, helping its clients tailor their offerings to customers in the right way and at precisely the right time. Mixpanel has also focused on expanding its integrations, being available on more platforms such as Google Cloud Marketplace.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Top investors

3% employee growth in 12 months

Glassdoor (3.2)

Trustpilot (2.3)

Company

Funding (last 2 of 6 rounds)

Nov 2021

$200m

SERIES C

Dec 2014

$65m

SERIES B

Total funding: $277.3m

Company benefits

Competitive compensation
Company stock options
Sabbatical policy
Paid time off
Giving back
Parental leave
Mental health
401(k) match
Wellness benefits
Employee choice first
Growth dollars
Professional growth hours

Company HQ

Financial District, San Francisco, CA

Leadership

Amir Movafaghi

(CEO)

They started their career at Marriott International before spending 5 years at PwC, and a further 5 years at Twitter. They worked as CFO of Spiceworks from 2015-2017, before joining Mixpanel as COO, and was promoted to CEO the following year.

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