Assistant Brand Marketing Vice President, Charlotte Tilbury
$190-200k
Makeup, skin care & beauty collection
Be an early applicant
Makeup, skin care & beauty collection
1001+ employees
Be an early applicant
$190-200k
1001+ employees
Company mission
To empower everybody in the world to be the most beautiful version of themselves.
Role
Who you are
- 8-12 years of traditional brand marketing (beauty industry preferred)
- Strong analytics/ability to glean insights through data
- Creative thinker who, using insights and data, can frame and solve problems in new ways and bring new marketing initiatives to the table
- Strategic thinker who can develop strategy frameworks & solutions that are highly actionable
- Self-starter and highly motivated; capable of working independently, yet collaboratively, within an entrepreneurial and team-oriented environment, and thrives in a fast-paced environment
- Excellent communication skills, great presenter, dynamic speaker, ability to influence across many layers of the organization
- Demonstrated leadership and can handle situations with confidence, tact, and resourcefulness
- Must have strong attention to detail, and excellence in execution, with a “roll-up-your-sleeves” and “get it done” mentality
- Track record in managing direct reports to full potential. Serve as a dynamic leader and develop talent
- Advanced skills (ease/speed) in Excel, Word, and Power Point
What the job involves
- Serve as the Brand Strategist & Brand Marketer responsible for Product (core and new launches of new categories and holiday assortment), Consumer Journey, all Marketing activity (data/results focused)
- Reporting Relationships - Reports into SVP Marketing
- Lead the 360 consumer and brand strategy for Charlotte Tilbury. Planning and implementation for both newness and core products inclusive of but not limited to media, creative, strategic brand partnerships. Special focus on new categories and Holiday assortment
- Partner closely with Global Marketing, serving as the North America expert on market dynamics, insights, and ensuring all launches and activities are synced with NA consumer centric needs
- Partner with all cross-functional teams to market and promote product launches and 360 brand initiatives (Digital, VM, Trade, PR, CT.com, Sales & Education, Finance). Lead x-functional task forces that guide the successful development and launch of brand programs
- Be an advocate for the brand to global in driving content updates for all parts of business
- Lead and own market research and insight initiatives for North America in conjunction with global partners (Key point of contact for NA market research agency) - leveraging data to craft compelling high impact marketing strategies
- Develop the brand media strategy around Holiday (NPD/core) and new categories. Continually optimize budget spend and performance
- Oversee analysis on the success of NPD launches and hero performance, as well as of the total portfolio including by segment, channel and SKU to identify trends and opportunities
- Lead the IBP Process (Integrated Business Planning) for product forecasting – Partnering closely with Demand Planning and Commercial on forecast generation to offer guidelines based on market trends, internal performance and competitor benchmarks
- Drive add/delete process with Sales planning team for entire category
- Conduct portfolio analysis to drive recommendations on SKU strategy, discontinuations, gaps in market, opportunities
- Work closely with Global Product & Marketing teams to ensure proactive planning for 3-5 years out, analyzing white-space opportunities as well as responding to market trends
- Keep pulse on competitive benchmarks in the market, guiding the Global Marketing team to identify NPD opportunities
- Manage and develop a team of 4, ranging in level from Coordinator to Director
- Key Constituents
- Internal x-functional teams – Global Marketing, Trade Marketing, Commercial, Field, VM, PR, Influencer, Finance, Sales & Education, CT.com
- External media agencies, and other creative partners/agencies
Our take
Charlotte Tilbury has carved a niche in the cosmetics industry with its commitment to quality, buoyed by celebrity endorsements and a fondness for innovation. Founder Charlotte's strong personal brand has propelled the company's rapid ascent, while its embrace of cutting-edge technologies like augmented and virtual reality has unlocked avenues unexplored by traditional cosmetic brands.
The acquisition of Charlotte Tilbury by the fashion and beauty conglomerate, Puig, in 2020 marked a significant turning point, catalysing global expansion efforts and venturing into an emerging digital landscape like the Metaverse. Leveraging AI-based marketing solutions, the company has witnessed a remarkable 60% increase in conversion rates for its acquisition campaigns, highlighting its adeptness at staying ahead in the dynamic beauty market.
Charlotte Tilbury was acquired by Fashion and beauty conglomerate, Puig, in 2020. Since then, the company has been driving global growth and expanding into new digital frontiers (i.e. the Metaverse). Its use of AI-based marketing solutions has resulted in a 60% conversion rate increase in its acquisition campaigns. Charlotte Tilbury is well set to see consistent market growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Company benefits
- Generous staff discount
- Generous product gifting
- 25 days holiday plus bank holidays
- Hybrid, flexible working
- Dog friendly office on Monday and Fridays
- Access to Tilbury Treats - discounts on everything from gym memberships to cinema tickets
- Other fabulous benefits such as life assurance, birthdays off work and pension contribution
Company HQ
London, UK
Leadership
Charlotte Tilbury
(Founder)Spent 20 years in the fashion and beauty industry as a Creative Consultant for the top beauty brands worldwide. Was the most sought-after make-up artist in the world when she founded this company.
Demetra Pinsent
(CEO, not founder)Former Partner at McKinsey & Company. Received their M. Phil from the University of Oxford and a BA in Social Studies from Harvard University.
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