Customer Expansion Marketing Manager, Recruitee
Benelux
€60-70k
Recruitment management platform
Be an early applicant
Recruitment management platform
1-20 employees
Be an early applicant
€60-70k
1-20 employees
Company mission
To empower teams with the best tech tools to hire better together.
Role
Who you are
- 5+ years of experience in B2B SaaS customer, lifecycle, or revenue marketing
- Proven experience with campaigns that generated meetings and pipeline
- Strong commercial mindset combined with customer-centric thinking
- Excellent content and communication skills (written and verbal)
- Ability to create high-quality content across multiple formats
- Data-driven way of working, focused on conversion and impact
- Fluent Dutch (C1+) and English
- Experience with HubSpot or similar marketing automation tools
- Self-starter, accountable, and comfortable owning results
- Nice to have: Intercom, Planhat, Mixpanel experience
What the job involves
- As a Customer Marketer for the Benelux, you own the strategy and execution for activating and engaging our existing customer base
- Your primary mandate is to turn customer insights, campaigns, and programs into measurable commercial impact, with an initial focus on generating a consistent flow of high-quality, sales-ready meetings for Sales and Account Management
- In parallel, you design and scale long-term customer marketing engines, including advocacy, lifecycle engagement, and community initiatives, that drive retention, expansion, and brand affinity
- Operating at the intersection of marketing, sales, and customer success, you lead customer marketing initiatives end-to-end, balancing short-term revenue impact with sustainable customer growth and lifetime value
- Your primary KPIs will be:
- Meetings booked
- Pipeline contribution
- Closed won ARR
- You are part of the Benelux Marketing team and work closely with:
- Account Management & Sales – follow-up, use cases, pipeline
- Customer Success – signals, timing, customer context
- Product Marketing – value propositions, messaging, and use cases
- Performance Marketing – segmentation, dashboards, and reporting
- You report to the Head of Marketing and are a trusted sparring partner for the revenue teams within the Benelux
- During the first 3 months:
- You quickly become proficient with the platform and develop a deep understanding of our ICPs, customer segments, and product usage. You work with customer data and dashboards to identify commercial opportunities and translate these directly into action-oriented initiatives with clear CTAs focused on booking meetings
- You launch your first meeting-driven customer activations, support customer webinars, and develop local customer messaging and content. The focus is clear: demonstrable ROI and visible impact in the form of booked conversations
- Within 6 months:
- After six months, you independently run meeting- and pipeline-driven customer campaigns and take ownership of activating existing customers toward upsell and cross-sell conversations. You continuously optimize timing, messaging, and channel selection, ensuring a predictable flow of high-quality meetings
- You also start building more structured customer marketing initiatives, such as:
- Targeted lifecycle programs to improve onboarding or accelerate feature adoption
- Initial customer advocacy initiatives (e.g. use cases, quotes, customer-led webinars)
- After 1 year:
- After twelve months, you have full ownership of customer-to-pipeline marketing in the Benelux. You manage against clear KPIs, continuously optimize based on data, and know how to make commercial impact scalable and sustainable
- You build and scale:
- Customer advocacy: case studies, customer stories, testimonials, and speaking opportunities
- Lifecycle engagement programs that drive retention, adoption, and expansion
- Community and feedback initiatives (such as input for a Customer Advisory Board or Voice of the Customer programs) in close collaboration with Product Marketing
- You are the regional point of contact for customer growth and provide strategic input on how marketing contributes to both short- and long-term value creation
- Develop and execute commercially focused customer activation campaigns
- Build multichannel campaigns (email, in-app, webinars, events) with clear CTAs
- Actively collaborate with Account Management to initiate upsell and cross-sell conversations
- Coordinate customer webinars, use-case sessions, and events with conversion goals
- Set up and expand customer advocacy (case studies, quotes, testimonials)
- Design lifecycle programs to optimize onboarding and feature adoption
- Collaborate with Product Marketing on community and Voice of the Customer initiatives
- Continuously optimize based on funnel, conversion, and pipeline data
- You make direct, visible commercial impact without losing sight of the long term
- You work at the intersection of marketing, sales, and customer success
- You build real customer relationships while driving pipeline
- You get the space and trust to build and scale programs
- You play a key role in how marketing creates commercial value within the Benelux
Our take
On a mission to make hiring easy, fun, and accessible, Recruitee, now part of Tellent, offers a cloud-based recruitment management system to assist internal HR teams of all sizes. The hiring tool centralises four products onto one platform: employer branding, job promoting, talent sourcing, and applicant tracking.
Recruitee recently combined with Sympa, which offers customisable core HR solutions in the Nordics, hoping that, together, they can provide their individual customers with premium digital HR solution offerings. Through constant evolution, Recruitee’s founders are working towards a goal to create a business valued at over €1 billion in the coming years to achieve Unicorn status.
The tech startup has cut its ties with venture capitalists and is instead self-funded, which it deems to offer more space to focus on product, building a sustainable team, and enabling the agency to make decisions about the company’s direction, paving a unique path for itself.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Sep 2015
$0.2m
SEED
Total funding: $0.2m
Company benefits
- Hybrid work: You decide if and when you want to come to one of our offices.
- Flexible hours: Our employees can choose which working hours are the best for them
- Training budget: Up to €1500 per year for your personal development. You will keep your skills sharp
- Well-being support: Direct, free, and easy access to professional mental health support (provided by OpenUp)
- Equipment: We offer everyone a MacBook, a screen and Apple accessories
- Fitness subscription: We offer everyone a sports card that is acceptable in many fitness facilities.
- Work from anywhere: Take your laptop and work from anywhere (for up to 4 weeks/year)
Company HQ
Negen Straatjes, Amsterdam, Netherlands
Leadership
Perry Oostdam
(Co-Founder)Previously co-founded GeoRun and Quality Technology.
Salary benchmarks
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