Digital Marketing Manager, Honeycomb

• 3–6+ years in digital/lifecycle marketing with deep hands-on HubSpot experience (Marketing Hub required)
• Fluency in email marketing best practices (deliverability, segmentation, personalization, testing)
• Experience with Webflow is a bonus(editing, CMS collections, basic HTML/CSS comfort for tweaks)
• Exposure to demand gen channels (Google/LinkedIn Ads, retargeting, direct mail platforms)
• Strong project management: can manage a queue, set priorities, and hit deadlines
• Analytical chops: comfortable with marketing analytics, UTMs, and building actionable dashboards
• Nice to have: Iterable (or similar cross-channel platform), basic SQL/Looker/Tableau, direct-mail orchestration, B2B/B2B2C or fintech/insurtech experience

Desirable

• We’re looking for a Digital Marketing Manager to run day-to-day marketing operations in HubSpot, partner with internal teams, and help drive full-funnel growth—from acquisition through lifecycle for partner and direct marketing
• You’ll own email execution, list building and workflows, site updates in Webflow, and reporting that ties activity to the pipeline
• Bonus points if you’ve touched Iterable or similar cross-channel messaging tools
• Run HubSpot marketing operations: build, maintain and scale email strategy plus execution, lists/segments, nurture/drip programs, lifecycle workflows, lead scoring, and optimization
• Manage intake & prioritization: triage incoming requests from the marketing team and cross-functional partners (Sales, RevOps, Product, CS), set SLAs, and keep stakeholders informed
• Keep the site fresh (Webflow): publish and QA new pages, implement basic SEO/meta updates, and run A/B tests with clear hypotheses with the help of external resources for development and design
• Contribute to strategy: partner on acquisition and lifecycle strategy, translating goals into experiments, campaigns, and measurable plans
• Drive demand gen: support paid media (search, social, display), retargeting, direct mail, and other channels, audience targeting, and landing page alignment
• Maintain data quality: monitor syncs, dedupe/normalize records, and enforce naming/UTM conventions for clean reporting
• Report & iterate: ship weekly insights on channel performance, email engagement, pipeline/SQL impact, and recommendations
• How we’ll measure success:
• Email: deliverability %, CTR/CTO, unsubscribe/spam rates, workflow conversion
• Pipeline: MQL→SQL rate, revenue, CAC trends
• Web: landing page CVR, site, SEO hygiene on new pages
• Ops: request SLA adherence, process documentation coverage