$125-175k
Ad monetization platform for publishers and buyers
Job no longer available
Ad monetization platform for publishers and buyers
501-1000 employees
Job no longer available
$125-175k
501-1000 employees
To help tomorrow's leaders shift to a radically different ad tech model and take back control through its transparent platform and shared-interest business approach.
Advertising has become increasingly complicated in the last decade due to the arrival of smartphones and other mobile devices, and as a result, ad management platforms must be used in order to facilitate omnichannel campaigns. Whilst platforms already exist for ad management, existing solutions generally do not cater to omnichannel advertising, rely on cookies for personalisation, and benefit either ad buyers or publishers, but not both.
Equativ provides an ad monetisation platform for both publishers and buyers, helping both parties to optimise the value of their investments across any advertisement channel. In addition to facilitating omnichannel campaign auctions, the company also uses audio recognition to personalise ads by analysing the real-time interests of its target audiences instead of relying on cookies for information.
Equativ was formed in 2022 through the merger of Smart AdServer, DynAdmic and LiquidM. Although the companies previously worked closely together, the unification of the three organisations is expected to increase Equativ's efficiency and offer a single adtech platform for customers. With partnerships with ChatGPT, expansion into the US market through Walmart's advertising marketplace and a fully integrated adtech stack, Equativ is clearly on a positive growth trajectory.

Freddie
Company Specialist at Welcome to the Jungle
13% employee growth in 12 months
Chaussée-d'Antin, Paris, France
Arnaud Créput
(CEO)Experience as Group CFO of Coheris, and Financial Director of ORSYP Paris.
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