Senior Demand Generation Manager, Pilot
SMB
$159-215k
+ Equity
Bookkeeping services for startups
Posted today
Bookkeeping services for startups
201-500 employees
Posted today
$159-215k
+ Equity
201-500 employees
Company mission
To help small businesses and startups to achieve their commercial goals by taking care of the CFO services, tax preparation and bookkeeping.
Role
Who you are
- This position requires a strategic, hands-on executor who can drive both self-serve customers and sales-led deals—whatever it takes to hit our targets
- We're scaling to $100M in annual revenue
- You'll lead that effort in our largest vertical, building the systems and strategies that get us there
- Have 7+ years of working experience with 5+ years hands-on experience in Demand Generation at an high-growth, high-velocity, B2B company, with exposure to selling into small businesses
- T-shaped marketer with experience spanning across paid ads, outbound, content marketing, webinars, field events, social media, etc. and how to package these into campaigns to drive leads and sales opportunities
- Approach demand gen with an experimental mindset and are comfortable with data analysis to measure program impact. Familiarity with attribution, campaign performance and forecasting
- Working knowledge of our MarTech stack - SFDC, Marketo, Bizible/Marketo Measure, and Google Analytics
- Proven ability to thrive in a fast-paced startup environment, managing multiple projects and priorities simultaneously
- Expert communicator and collaborator. Experience in working with multiple stakeholders to drive a project or program to success
What the job involves
- As Pilot's (Sr.) Demand Generation Manager, you will play a pivotal role in accelerating our revenue growth
- Your charter will be to lead the creation and implementation of marketing programs and strategies that will grow and accelerate qualified pipeline and closed revenue in the Growing Small Business vertical
- Demand Generation Strategy Development:
- Develop and execute on a comprehensive demand generation strategy in the Growing SMB Vertical that supports our growth goals
- Ensure the strategy aligns with company goals, integrating with product priorities, sales initiatives, and marketing objectives
- Cross-functional Collaboration:
- Work closely with sales teams to understand their objectives, challenges, and feedback
- Align strategies and campaigns with sales goals to support lead and pipeline generation
- Facilitate sales and marketing alignment making sure were getting insights, sharing campaign performance, and adjusting tactics with feedback from sales
- Work with sales and product teams to develop messaging, positioning, and outreach tactics that engage prospects and accelerate pipeline generation
- Campaign Planning and Execution:
- Plan and implement omni-channel campaigns across web, SEO, email, social, content, outbound, and events. Forecast, track and report on campaign performance
- Run experiments in new channels and test campaign variables that will optimize performance
- Content Development to Support Demand Generation:
- Collaborate cross-functionally to create compelling content that resonates with the target audience and drives lead generation
- Utilize content across channels to engage prospects and nurture leads throughout the sales funnel
- Lead Generation and Nurture:
- Build omni-channel lead generation programs
- Oversee the lead lifecycle from lead creation through sales handoff, including lead gen, timely sales follow up, defining MQLs, building nurture programs that engage prospects
- Create repeatable, scalable, always-on nurture programs that drive SQLs, meetings, and pipeline
Our take
Back office operations such as bookkeeping are an unwelcome distraction and expense for businesses, but they don't have to be. Pilot is the largest provider of back office services for startups and small businesses in the US, aiming to take care of a company's back office so they can focus on their core activities.
Founded in 2016. Pilot has attracted an impressive range of customers including Bolt, r2c and Pathrise. The company's proposition is more than just bookkeeping software, providing services that would ordinarily be provided by a fractional chief financial officer. This empowers small businesses and startups to make better budgeting and spending decisions without the need of an expensive finance department hire.
The company's commitment to providing the best customer experience is a particular strength. Over 80% of the company’s business is driven by customer referrals and organic interest. It has also established a number of strategic partnerships with companies such as American Express, bill.com, Stripe and SVB, allowing it to offer a great deal of flexibility in supporting its customers whatever payment methods they use.
Going forward Pilot aims to be to startups and medium-sized firms what AWS is to cloud computing - a comprehensive, easily scalable solution that prevents the need to reinvent a necessary but non-core function from scratch. With rapid revenue growth and significant financial backing from investors, it is well poised to achieve this.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Mar 2021
$40m
SERIES C
Jan 2021
$60m
SERIES C
Total funding: $158.3m
Company benefits
- We invest in our employees’ development and happiness because our employees are the keys to our success and ensuring happy customers
- The opportunity to join a seasoned founding team that has led companies through two prior successful startups and acquisitions (by Oracle and Dropbox)
- Flexible vacation/time-off policy
- All federal holidays are observed
- Competitive benefits package including wellness benefits such as Modern Health, Headscape, One Medical, Aaptiv and Rightway
- Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks
- 401(k) plan
Company HQ
Financial District, San Francisco, CA
Leadership
Waseem Daher
(Co-Founder)They studied at MIT before founding Ksplice, where they spent 3 years as COO, and working at Oracle and Dropbox. Having founded Zulip in August 2012, they co-founded Pilot in January 2017.
Jessica McKellar
(CTO & Co-Founder)Previously, they were the founder and the VP of Engineering for a real-time collaboration startup acquired by Dropbox, where they then served as a Director of Engineering.
Jeff Arnold
(COO & Co-Founder)Formerly the Senior Director of Software Development at Oracle and Head of Product at Dropbox.
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