Channel Marketing Manager, Kiavi
$82.9-124.3k
+ 5% Bonus
More information about location
Simplifying the financing process for real estate projects
Job no longer available
Simplifying the financing process for real estate projects
201-500 employees
Job no longer available
$82.9-124.3k
+ 5% Bonus
More information about location
201-500 employees
Company mission
Kiavi's mission is to bring technology-driven and innovative products and services to real estate investors.
Role
Who you are
- 5+ years of marketing experience, preferably in a fast-paced environment
- Degree in Marketing, Communications, or a related field of study preferred
- Experience in managing integrated, multi-channel, marketing programs and have worked closely with in-house creative and cross-functional partners
- Track record of amazing customer experience through excellent account management skills to delivers results with key partners
- Self-starter with a collaborative mindset with a passion for targeting key audiences and driving leads/opportunities
- Strong attention to detail and comfortable handling multiple ongoing programs with varying priorities, deliverables, and deadlines
- Ability to understand data, derive impactful insights, and analyze opportunities
- Excellent communicator (both verbally & written)
- Familiarity with creating clear KPIs and measuring the success of campaigns through the funnel
- Partner effectively with cross-functional teams, including Marketing, Sales, SalesOps, BizOps, Operations, Legal, Product, Engineering, and FP&A
- Working knowledge of platforms like Salesforce, Tableau, Marketo, Hubspot, GoTo Webinar, Asana, and more
- Nice to have, but not required: you love real estate or finance!
What the job involves
- As a Kiavi Channel Marketing Manager, you are responsible for accelerating the growth of key channel segments by leading discovery, execution, reporting, and account management initiatives
- You will align closely with cross-functional leaders to drive top-of-funnel demand gen, opportunity pipeline, and revenue
- Executes a growth marketing strategy with in-market campaigns including media placements, content development, sales enablement, digital advertising campaigns, in-person and virtual events/ webinars, and support
- Oversee end-to-end campaign workflows, including creative briefings, execution and evaluation to increase lead quantity and quality among key channel segments
- Execute marketing programs 3-4x per quarter (i.e. email, event, sponsorship, content, social media) to support outbound/inbound lead development
- Deploy tests/pilots to drive the most effective CAC through a variety of new growth marketing and partnership initiatives
- Own the tracking, payout, and reporting frameworks for key stakeholders and help identify winning channels to execute on them
- Maintain strong relationships with channel partners and key stakeholders
- Own, execute, and track the channel growth segment (i.e. strategic partners, mastermind groups, affiliates, referral program, and content partners)
- Manage the growth channel’s day-to-day activities for lead generation and revenue opportunities
- Maintain account management tasks for channel partners (i.e. check-in meetings, sales feedback, leading working groups)
- Discover, onboard, and execute new partnership and content partner placement opportunities
- Collaborate, develop, and execute marketing campaigns (i.e. co-branded promotions, case studies, webinars, events, blogs, etc.)
- Provide monthly partner reporting and monthly payouts with FP&A for all channels
- Be the point of contact of all channel segments for external and internal stakeholders
- Work with stakeholders to establish the reporting, data and tracking for the channel segment to reconcile reporting to the larger organization
- Work cross-functionally with Marketing, Sales, RevOps, Operations, Legal, Product, Engineering, and FP&A
- You Will Be Measured By:
- Your ability to develop and execute marketing campaigns
- Your ability to hit targets and drive revenue through your channels
- The enablement of your channels
- The reporting and tracking of your channel performance
Our take
Whether flipping or renting houses, real estate investors often require quick financing to close a transaction. Kiavi (previously LendingHome) is a lending company that focuses exclusively on lending to real estate investors, with an automated platform that makes use of machine learning and predictive-analytics to help prevent investors overstretching.
The company has grown to become one of the leading lenders to real estate investors in the country. The company has provided more than $13 billion in funded loans. Following the closing of another successful funding round in early 2023, the company is well set to help revitalize the $25 trillion worth of aged US housing stock to help ensure housing for millions of Americans.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Dec 2020
$75m
SERIES E
Oct 2017
$57m
SERIES C
Total funding: $241.2m
Company benefits
- Lunch & snacks
- Paid parental leave
- Commuter benefits
- Equity
- Work from home opportunities
- Health insurance
- Flexible PTO
Company values
- We do better for our customers to deliver results
- We innovate and simplify to win together
- We think like owners and work with purpose
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Arvind Mohan
(CEO, not founder)Began working for the company in 2016 as the Chief Operating Officer until being promoted to CEO in Feb 2023. Former Director of Securitized Products Trading at Barclays.
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