Content Specialist, Kalepa
$85-110k
Salary is USD rates only and may vary on further locations. Offers equity
AI-driven commercial insurance provider
Be an early applicant
AI-driven commercial insurance provider
21-100 employees
Be an early applicant
$85-110k
Salary is USD rates only and may vary on further locations. Offers equity
21-100 employees
Company mission
To help commercial and specialty insurers bind with confidence.
Role
Who you are
- Have 4-5 years of professional content experience (B2B preferred; SaaS, fintech, insurance, or technical content strongly preferred)
- Have exceptional writing and editing skills, with a proven ability to simplify complex technical and domain-heavy topics
- Have demonstrated experience writing content that supports SEO outcomes
- Have strong ghostwriting capability and can match tone/voice across different stakeholders
- Have strong editorial instincts: structure, flow, clarity, accuracy, and quality control
- Excellent project management: deadlines, approvals, coordination, content pipeline
- Experience writing data led stories is highly desirable
What the job involves
- We’re looking for a Content Specialist to own and execute Kalepa’s content engine - primarily blog strategy and long-form content, plus LinkedIn thought leadership across key leaders and subject-matter experts (SMEs)
- This person will take complex AI and commercial insurance concepts and turn them into clear, compelling narratives that educate the market, build trust, and strengthen Kalepa’s credibility as a category leader
- This role will report to and work closely with the Marketing Director
- Together, you’ll help grow the marketing function and drive meaningful commercial impact by building a content engine that supports pipeline, strengthens positioning, and enables sales
- You’ll collaborate closely with SMEs and leaders to ghostwrite in their voice, maintaining consistency and high editorial standards across multiple contributors
- You should be comfortable using AI as a workflow accelerator for outlining, ideation, research synthesis, editing, and versioning - while applying strong editorial judgment and holding a high bar for quality and accuracy
- In this role, you’ll create and optimize content that builds category authority and drives demand, from blog posts and ebooks to LinkedIn copy and web messaging
- You’ll also own how our content performs across both traditional search engines and AI-powered answer engines - ensuring it’s discoverable, trusted, and accurately represented wherever people search and learn
- Own Kalepa’s blog strategy and editorial calendar, aligned to brand, product, and GTM priorities
- Write, edit, and publish high-quality long-form content including educational posts, industry POV pieces, deep dives, and playbooks
- Write and edit content across formats as needed: landing pages, case studies, one-pagers, newsletters, webinars, product explainers, and sales enablement content
- Own SEO execution and content structure to drive organic growth and improve performance across search engines and AI answer engines (LLM visibility)
- Build and run a LinkedIn thought leadership program, ghostwriting for leaders and SMEs while matching their voice and point of view
- Use AI tools responsibly to accelerate production (ideation, outlining, summaries, editing, versioning), while owning end-to-end quality control
- Track and report on performance (engagement, traffic, rankings, conversion signals, and sales usage) and continuously refine topics, formats, and distribution strategy
Our take
Insurance products that are underwritten at the Efficient Frontier are essential for businesses to mitigate financial risk, but one-size-fits-all approaches to insurance results in many coverage plans being unfairly priced. The reason for this is that whilst businesses each present their own unique set of hazards, identifying them for each company is an incredibly lengthy process for human underwriters.
Kalepa leverages human-interrupted artificial intelligence to identify the true hazards of a business through a data-driven approach and provide insurance that is priced accordingly. The company claims that it reduces the time that insurance providers take to provide quotes by over 40% and helps businesses save over $15M in losses, whilst also improving coverage uptake for insurance providers.
Whilst the commercial insurance sector is certainly oversaturated, Kalepa stands out by providing its AI-driven underwriting platform to insurance providers, helping them compete through faster quotes and lower prices. In addition to its underwriting platform, the company also provides its solutions in the form of embeddable APIs, and recently formed a new MGA that will underwrite excess casualty risks using Everspan paper.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company HQ
Flatiron District, New York, NY
Leadership
Paul Monasterio
(Co-Founder & CEO)Prior to co-founding Kalepa in 2018, Paul worked in Strategy and Measurement at Facebook and served as the VP at Applied Predictive Technologies.
Daniel Hillman
(Co-Founder & COO)Previously a VP of Sales at Mastercard and Applied PRedictive Technologies.
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