Lifecycle & Campaign Marketing Manager, Brightwheel

$77-120k

Offers Equity

Hubspot

Intercom

Mid and Senior level

Remote from US

Online platform for early education management

Be an early applicant

Online platform for early education management

501-1000 employees

B2BEducationCommunicationSaaS

Be an early applicant

$77-120k

Offers Equity

Hubspot

Intercom

Mid and Senior level

Remote from US

501-1000 employees

B2BEducationCommunicationSaaS

Company mission

To improve education for young children, given the vital importance of early education for later life.

Job

Company

Role

Who you are

You're a lifecycle marketer who thinks like a strategist and writes like a human. You understand that campaigns exist to move people — not fill a calendar — and you connect creative instinct to conversion goals in the same breath
You've owned funnel metrics before, you know what a good test looks like, and you bring enough creative range to develop a campaign concept from scratch. You thrive in a high-ownership environment where the work is genuinely consequential
3–5 years in lifecycle, campaign, or growth marketing with direct ownership of conversion metrics
Strong writer who can craft compelling email and in-app copy that's clear, on-brand, and built to convert
Hands-on experience with HubSpot, Intercom, or a comparable MAP — you understand how lifecycle programs work end to end
Built and run structured experiments with clear hypotheses and measurable outcomes
Comfortable pulling performance data, reading it clearly, and making decisions from it

What the job involves

Own campaign strategy across the prospect and customer lifecycle — seasonal programs, reengagement, upsell, and pipeline support
Develop campaign concepts, write or direct copy, and build the creative from brief to send
Design and maintain a structured testing agenda that produces documented learnings and drives real change
Partner with PMM to translate messaging frameworks into lifecycle campaigns, and close the loop so campaigns inform strategy
Work alongside the Lifecycle Marketing Manager to build a complementary, full-funnel lifecycle engine

Our take

Childcare and teaching is a profession fraught with pressures and paperwork and yet it remains relatively ill attended to by advances in tech and software. Brightwheel want to revolutionize this, focusing on facilitating the administrative and communicative relationship between schools, carers and parents or guardians.

As tech enters the classrooms there are various apps focusing on the education itself with fewer actually handling the communications for schools. Brightwheel's platform helps increase parental and teacher engagement with students everyday, while helping small education businesses save money, time, and to grow.

Brightwheel is carving out a name for itself as a service valuable for its exciting and useful new updates. It was quick to adapt to school closures too by offering distance learning capabilities and health testing. And on top of this, it also caters to childcare in lower-income areas with a freemium model. Making its a go-to platform for early education.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

-15% employee growth in 12 months

Glassdoor (3.5)

Trustpilot (1.6)

Company

Funding (last 2 of 5 rounds)

Feb 2021

$55m

SERIES C

Oct 2018

$21m

SERIES B

Total funding: $88.8m

Company HQ

Financial District, San Francisco, CA

Leadership

Dave Vasen

(Founder & CEO)

Dave began their career at Morgan Stanley, before spending a year at Cisco and 3 years as a Bain Consultant. They then worked at Amazon for 2 years, and after taking on several Advisory roles they founded Brightwheel in 2014, serving as the CEO since.

Share this job

View 19 more jobs at Brightwheel