Demand Generation Manager, Netradyne
$145-175k
+ Eligibility for yearly bonus + Company equity
AI-driven dash cams for commercial vehicle fleets
Be an early applicant
AI-driven dash cams for commercial vehicle fleets
501-1000 employees
Be an early applicant
$145-175k
+ Eligibility for yearly bonus + Company equity
501-1000 employees
Company mission
To transform road and fleet safety by using advanced vision technology to change the way drivers interact with the road around them, therefore creating safer roadways for today and smarter roadways for tomorrow.
Role
Who you are
- 5 to 8 years experience in demand generation, marketing campaign management, or a similar B2B SaaS marketing role
- Exceptional attention to detail with strong organizational and project management skills and the ability to manage multiple campaigns and priorities simultaneously
- Strong experience executing multi-channel demand generation programs including email marketing, webinars, paid media, ABM, and digital campaigns
- Expert experience with Asana (or equivalent project management tools) required
- Expert experience with HubSpot (or equivalent marketing automation platform) required; HubSpot certification highly desired
- Experience working with marketing and sales technologies including CRM (Salesforce.com), ABM platforms (Demandbase), and sales engagement platforms (Outreach)
- Strong analytical skills with the ability to analyze campaign performance and optimize programs using data and funnel metrics
- Self-starter with a passion for building scalable marketing programs and improving processes
- Ability to develop or introduce program management tools, campaign frameworks, and best practice processes is a strong plus
- EDUCATION:
- Bachelor's or Master's degree in Marketing, Business, or a related field
What the job involves
- As our Demand Generation Manager, you live to build pipeline for our SDR and Sales teams. Your primary responsibility is to plan, project manage, execute, and optimize integrated campaigns designed to drive qualified leads, meetings, and pipeline into our Sales and Marketing funnel. You are highly organized because you will drive the successful execution and optimization of programs across multiple channels including email, direct mail, webinars, advertising, digital media, ABM, and content syndication
- You will juggle project timelines, competing priorities, and manage programs like a pro while ensuring campaigns deliver measurable results against lead and pipeline goals
- You will also have a chance to flex your creative muscles. You will collaborate on campaign strategy, messaging, and channel selection to support multiple product lines and help accelerate revenue growth
- Work closely with stakeholders and contributors across Marketing, Sales, SDR, and Product teams to drive campaign execution and optimization that supports pipeline generation and revenue growth
- Own end-to-end coordination and execution of integrated demand generation campaigns including email, direct mail, webinars, paid advertising, digital programs, social media, ABM programs, and content syndication
- Develop and manage program timelines and communicate regularly with stakeholders on campaign status and results. You will utilize Asana to drive programs to completion
- Build and launch email campaigns, landing pages, nurture programs, and webinars using HubSpot and related tools
- Execute multi-touch nurture and lifecycle campaigns that engage prospects throughout the buyer journey and convert leads into meetings and opportunities
- Work with sales and SDR teams to support inbound and outbound programs that generate qualified meetings and pipeline
- Collaborate with ABM manager on campaigns using tools such as Demandbase to engage target accounts and buying groups
- Manage digital demand generation channels including paid social, digital advertising, and retargeting programs
- Data management including segmentation analysis, list management, and lead lifecycle processes within Salesforce, HubSpot, Demandbase, Outreach, and other marketing systems
- Manage external vendors including program planning, budgeting, deliverables, timelines, and performance management
- Analyze campaign performance and optimize programs based on lead generation, pipeline contribution, conversion rates, and ROI
- Partner with marketing operations and analytics teams to monitor funnel performance and improve campaign efficiency
Our take
Ensuring safe driving is essential for the smooth operation of commercial vehicle fleets, but this is difficult without insight into the way workers drive. Whilst fleets use dash cams to diagnose what went wrong in the event of a collision, such details are limited and can only be provided after it is too late to improve safety standards.
Netradyne provides AI-driven dash cams for commercial vehicle fleets, leveraging computer vision to provide visibility into data points such as driver distraction and distance from other cars. This data is provided in real-time to provide audio alerts to correct the behavior of drivers, whilst also being aggregated into compliance scores to calculate the safety standards of each driver.
Whilst dash cams are nothing new, Netradyne stands out by applying them to computer vision and AI, helping businesses to improve visibility into the safety of their commercial fleets. The company claims to improve the compliance scores of drivers by 90%, reducing the likelihood of accidents that could ultimately be detrimental to driver safety and business operations. 2022 funding of $65 million will be used to accelerate Netradyne's business growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2025
$90m
SERIES D
Jul 2021
$150m
SERIES C
Total funding: $287.6m
Company benefits
- Yearly Bonus
- Company Paid Health Care, Dental, and Vision Coverage
- Three Health Care Plan Options
- Generous PTO and Sick Leave
- 401(K)
- Disability and Life Insurance Benefits
- $50 phone stipend per pay period
Company HQ
University City, San Diego, CA
Leadership
Avneesh Agrawa
(CEO)Senior Vice President of Technology and Product Management, and President of the India & South Asia Branch of Qualcomm from 2005 to 2015.
David Julian
(CTO)Principal Engineer and Manager of Qualcomm from 2003 to 2015. Experience as PhD Student of Information Theory at Standford University from 1997 to 2003.
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