Growth Marketing Manager, Retool
$138.2-190k
3 days a week in office
Low-code internal tools building software
Posted today
Low-code internal tools building software
201-500 employees
Posted today
$138.2-190k
3 days a week in office
201-500 employees
Company mission
Retool's mission is to create the future of internal software by making software development for engineers simpler and more accessible.
Role
Who you are
- 7+ years of marketing experience in technology companies
- 3+ years of B2B experience in growth marketing or growth product
- Strong experience with website optimization. Experience with growth strategies in other channels such as email or ads is a strong plus
- Experience with developer ICP or technical products a plus
- Familiarity with Salesforce and Hubspot (or other similar CRM and marketing automation tools)
- Strong data & analytics mindset. Ability to go deep to understand patterns in the data. Ability to creatively explore trends largely self-sufficiently.Takes a “learn how to fish” mentality to data
- Technical acumen to collaborate with RevOps, data and Web teams
- Experience with testing tools like Webflow, Intellimize, or equivalant
- Strong ownership mindset to do whatever is needed to deliver on targets
What the job involves
- Our growth marketing manager will use a deep understanding of our funnel dynamics along with user research to guide strategy and prioritization
- This role will initially focus on the Website to optimize conversions on the site
- They’ll identify specific flows and pages where we can improve our funnel performance and work with the PMM, design, Web, and the demand gen team to design new experiences that improve conversions and funnel health
- While the Website and CRO on the site will be the initial focus area, we have opportunities across the funnel
- Over time, you’ll have the opportunity to work on different areas of the funnel and problem solve on a variety of challenges across PLG and sales-led, top and mid funnel, Web and offline channels
- Problem solve for improving leaky or underperforming parts of the major flows on our Website
- Create a testing strategy that is goal-oriented and then work with cross-functional teams to execute
- Partner with demand generation and growth to ensure Web tests take into account experiences across other channels and stages of the funnel so that gains in one area are not lost in another and the customer gets a consistent message & experience
- Analyze data to understand what’s working and what’s not - from conducting customer interviews to diving into Excel. Self-sufficiency with SQL is a strong plus
- Report progress to marketing and broad Retool leadership. Shape strategy, goals, and resourcing for the overall growth team
- Help mature our data, systems, and processes that support growth
Our take
Retool allows developers to build internal applications quickly using a complete set of ready-made building blocks. These internal applications can be used to display company data from a range of sources, including Redis, Salesforce, Google Cloud, and Slack.
For a monthly fee, the platform enables companies to save time that they would have otherwise spent on developing their own internal applications. Retool brands itself as 'low-code,' meaning that it is easy to use and customize. There is a huge demand for systems that allow teams to analyze the data they already have. Retool already counts brands such as Amazon, Philips, Peloton, NBC, and Mercedes-Benz as customers.
Retool was founded in 2017, and the company is now valued at over $1 billion. Founded by Oxford graduate David Hsu, the management team includes ex-Stripe and ex-Airbnb employees with plenty of experience in taking a company from a start-up to a global brand. Retool was awarded $45 million in Series C in 2022, which it is using to expand its workforce, tweak its platform, and develop new products.
Steph
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2022
$45m
SERIES C
Dec 2021
$20m
SERIES C
Total funding: $165.2m
Company benefits
- Competitive healthcare, dental and vision benefits
- Breakfast, lunch and dinner at our San Francisco and New York offices
- $1,200 annual stipend for anything learning-related (books, conferences, classes, etc.)
- $1,000 work-from-home-setup stipend
- Flexible PTO
- Family planning support and paid parental leave
- 401(k) Matching
- Mental health and wellness benefits
Company HQ
Civic Center, San Francisco, CA
Articles
Leadership
David Hsu
(CEO)David studied Philosophy and Computer Science at the University of Oxford, before founding Retool in 2017. He has served as CEO ever since.
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