Growth Marketing Lead, Copilot Money
$135-180k
+ Equity
More information about location
2+ days a week in office ( Brooklyn, NY)
Money tracking app
Open for applications
Money tracking app
1-20 employees
Open for applications
$135-180k
+ Equity
More information about location
2+ days a week in office ( Brooklyn, NY)
1-20 employees
Company mission
To help customers reclaim their data from the banks.
Role
Who you are
- 5+ years of experience in a growth marketing role, ideally in a consumer subscription or mobile-first product
- Mastery of growth marketing platforms like Google Ads Manager and Facebook Ads Manager
- Experience marketing an app or consumer service — ideally one that people use daily or emotionally connect to
- A builder mentality — you’ve tested new AI tools, explored emerging channels, or found scrappy ways to scale what others might overlook
- Strong analytical and statistical skills—comfortable with A/B testing, performance reporting, and experimentation frameworks
- Experience collaborating closely with designers and content creators to develop engaging ad creatives
- Strategic thinker who’s not afraid to roll up their sleeves—you can operate autonomously while also thriving in a collaborative team environment
- A genuine interest in consumer apps and helping people make better financial decisions
- Must be based in New York City
What the job involves
- We’re looking for a hands-on, data-savvy, and creative Growth Marketing Lead to join Copilot Money as one of the first hires on our marketing team
- We’ve got traction — but we’re just getting started
- You’ll build on a solid foundation, but your superpower is knowing when to optimize, when to test something new, and how to do both without overcomplicating things
- Own and operate Copilot Money’s growth marketing engine—you’ll manage day-to-day performance across paid media, campaign development, creative testing, and more
- Lead our current channel mix including:
- Meta ads (Facebook & Instagram)
- Google Search ads
- Apple App Store Search ads
- Content partnerships on Meta and YouTube
- Use structured prioritization to focus on what matters most — you’ll balance short-term wins with long-term experiments without chasing every shiny object
- Work closely with our design team to conduct weekly creative testing to identify effective messaging, new high-performing creative concepts, and BAU optimizations
- Translate product insights and customer behavior into high-performing acquisition strategies — your curiosity about ‘why users convert’ will shape how we go to market
- Set and manage paid media budgets across all channels. Report on how the budget is being used, with a focus on customer acquisition cost and return on ad spend
- Identify and pilot new opportunities for growth marketing, such as new channels, new concepts, and new modes of advertising (experiential, content marketing, SEO optimization, etc)
- Analyze performance across all touch points and regularly share insights and learnings with the broader team and leadership
Our take
Nowadays, despite the vast number of personal finance apps, many do not meet the evolving needs of consumers. Even when they are received well, they can struggle to make money - which is what led to the closing down of the popular Mint app by Intuit.
Following the downfall of Mint, Copilot recognized the market gap and embarked on a mission to provide users with a solution. Its offering focuses on analysis, allowing users to make informed financial decisions by distilling complex financial data into actionable insights.
Learning from the mistakes of free-to-use personal finance apps, Copilot charges a monthly fee, and impressively achieved profitability in 2023. With a solid foundation of venture capital, the company is primed to develop new features, including AI-driven insights and Android compatibility, further cementing its position as a leader in the personal finance app market.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Mar 2024
$6m
SERIES A
Total funding: $6m
Company benefits
- Equity in the company
- Health, dental & vision Insurance (company pays 100% premium for employee)
- 401k matching up to 4%
- Home office setup, and monthly Internet reimbursement (up to $80/month)
- Wellness reimbursement ($100/month)
- 4 weeks of PTO (after 2 years in the company you get 5 extra vacation days, and 5 more after 4 years)
- Annual company retreats
- Annual week-long rotations between the US and Chile
Company HQ
Civic Center, New York, NY
Leadership
Andrés Ugarte
(CEO)Previously a Senior Software Engineer at Google, YouTube and Vouch.
Currently a Lecturer at the Pontifical Catholic University of Chile. Previously a Software Engineer/Project Manager at Magnet SPA and an Android Developer at Hadza.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 2 more jobs at Copilot Money