UK Retention Manager, Warner Bros Discovery
Office located in Chiswick, London
Entertainment company
Job no longer available
Entertainment company
1001+ employees
Job no longer available
Office located in Chiswick, London
1001+ employees
Company mission
To take the world’s greatest possibilities and make them a reality - creating impact, inspiring imagination, and building connections.
Role
Who you are
- Experience in customer retention, CRM, or product management in the media or sports industry
- Strong analytical skills and ability to work with data to drive decision-making
- Ability to create and manage CRM campaigns and their reporting
- Familiarity with HTML is recommended
- Proficiency in Photoshop for designing visual elements for campaigns and presentations
- Excellent collaboration and communication skills to work with cross-functional teams
- Understanding of the UK market, specifically within sports and streaming services
What the job involves
- The UK Retention Manager is a key role responsible for developing and executing customer retention strategies for Discovery+ and TNT Sports in the UK
- This role also oversees the management of the Discovery+ and TNT Sports products, ensuring that customer engagement, loyalty, and satisfaction are maximized
- Additionally, this person will lead the creation and reporting of CRM campaigns. Familiarity with basic HTML and proficiency in Photoshop is highly recommended
- Retention Strategy Development: Design and implement effective customer retention strategies for Discovery+ and TNT Sports in the UK, ensuring they align with global business goals
- Customer Lifecycle Management: Understand and optimize the customer journey, identifying key touchpoints to drive engagement, reduce churn, and enhance customer lifetime value
- CRM Campaigns and Reporting: Develop, execute, and report on CRM campaigns to support retention efforts. Use data-driven insights to improve performance and drive customer loyalty
- Product Management: Manage the Discovery+ and TNT Sports products in the UK, ensuring product enhancements align with customer needs and business priorities
- Data-Driven Decision Making: Analyze customer data, behaviors, and trends to inform retention strategies and product decisions
- Cross-Functional Collaboration: Work closely with marketing, sales, and product teams to ensure retention initiatives are aligned with broader company strategies and campaigns
- Performance Reporting: Provide regular reports on retention and product performance, with insights and actionable recommendations for senior leadership
- Market Analysis: Keep up to date with market trends, competitor activities, and emerging technologies in the retention and product management space
- Stakeholder Engagement: Collaborate with key stakeholders across the organization to ensure alignment of retention objectives and product goals
- Team Leadership: If applicable, manage and mentor a team of specialists, fostering a culture of continuous improvement and learning
Salary benchmarks
Our take
Warner Bros Discovery (WBD) is an entertainment company formed from the 2022 merger of Warner Bros and Discovery. It is a leader in the creation, production, distribution, licensing, and marketing of content, with Warner Bros alone boasting a huge library – more than 100,000 hours of programming – before the companies were joined. WBD’s portfolio includes Discovery Channel, Warner Bros. Entertainment, Discovery+, HBO Max, and franchises like “Batman” and “Harry Potter”.
Both of the company’s previous businesses have operated throughout the digitisation of the media space. David Zaslav, CEO of WBD, headed Discovery during its expansion into digital media, to make it a “content company” over a “cable company”. The recent focus for Warner Bros has been on next-gen distribution efforts, expanding the availability of its content across platforms and devices to reach the modern viewer. The new company has plans to migrate to one tech stack, which will require extensive retooling, as well as exploring cost-saving automation opportunities for its operations.
Since the merger, the new giant that is Warner Bros Discovery has had a shaky start, forcing the company to wind down operations and cut back on content, which included the very public scrapping of the “Batgirl” movie. However, it now seems the company may have been ahead of the curve, as a wider trend of cutbacks has been seen from peers in the space. This early move, combined with a hyper-focus on cash generation, seeks to establish WBD as an outperformer in an industry on the downturn.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company values
- Act as One Team: Trust each other, succeed together, and growth together
- Create What's Next: Be curious, innovate, and focus on the future
- Empower Storytelling: Put creators, consumers and partners at the center, and share extraordinary stories
- Champion Inclusion: Empower others, have courage, and pursue equity
- Dream It & Own It: Advocate the mission, ove with speed, and drive results
Company HQ
Midtown Manhattan, New York, NY
Articles
Leadership
David Zaslav
(CEO, not founder)Spent 17 years at NBCUniversal including as President of NBC Cable LLC and NBC Media LLC.
Share this job
View 18 more jobs at Warner Bros Discovery