Events Marketing Manager, Persona
$120-150k
+ Equity
Identity verification infrastructure solution
Be an early applicant
Identity verification infrastructure solution
201-500 employees
Be an early applicant
$120-150k
+ Equity
201-500 employees
Company mission
To create the ideal identity verification experience for your business and customers.
Role
Who you are
- 4+ years of events marketing experience, preferably within B2B SaaS
- Proven success executing large trade shows, including booth creation/design, staff planning, onsite management, budgeting, and post-event follow up
- Excellent verbal and written communication skills
- Strong attention to detail, highly organized and proactive approach to troubleshooting
- Self-motivated, resourceful, results-driven, and able to thrive in a fast-paced environment
- Familiarity with Marketo and SFDC is a plus
- Ability to travel ~40%-50% of the time
What the job involves
- Persona is working on an exciting suite of products, and we are looking for an Events Marketer to support and expand Persona’s events strategy
- You will work closely with the Marketing and Sales teams to grow brand awareness, generate demand, and engage with both prospects and customers through various in-person and virtual events
- This role will have a direct impact on Persona’s long-term growth goals and work with various teams, including, but not limited to, Sales, Product Marketing, Demand Generation, and Customer Success to grow brand awareness and generate pipelines
- As our ideal candidate, you are resourceful and have a “get it done” attitude
- You are passionate about leveraging both in-person and virtual events to delight prospects and customers with a differentiated brand experience
- You are collaborative, creative, and customer-obsessed
- Drive and align with key stakeholders across Sales and Demand Generation on event strategies, with a focus on (but not limited to) trade shows
- Manage end-to-end planning and execution of events. This includes strategic planning, event marketing, budget, logistics, communication, event tech, gifting, execution, and conducting post event analysis/ROI
- Set events KPI, monitor performance, analyze results, and provide actionable recommendations to optimize future event strategies with a focus on driving pipeline growth
- Work closely with Content and Demand Generation on marketing campaigns to help drive sales goals and deal acceleration via events
- Build processes for repeatability and scalability of events activities. Drive and deliver best practices and process improvement documents
- Partner with customer-facing teams and work with champions, user, and partner groups to host ancillary and support events around our trade show strategy
- Support events team on ad-hoc projects, including both internal and external events
- Stay informed on industry research and trends to explore and test new event opportunities
Our take
Persona enables businesses to verify customer identities, fostering trust in online interactions and aiding in age verification, fraud prevention, and account recovery. It offers a comprehensive suite of automated identity verification components with worldwide coverage that can be configured, branded, and themed to create custom-tailored flows for any use case
Businesses and governmental organizations can access Persona’s platform via an API, which supports various documents from government-issued IDs to biometrics, ensuring customers are who they claim to be. Persona’s platform also collects passive signals such as a user’s device, location, and behavioral patterns to provide a more holistic risk profile, beneficial in financial and insurance contexts
Recently, Persona partnered with Member Driven Technologies (MDT) to enhance identity verification for credit unions. This partnership enables credit unions to adjust their identity verification flows in real-time based on risk signals, improving user conversion and fraud deterrence. The collaboration aims to streamline operations and strengthen fraud prevention, both digitally and in branches. Since founding, Persona has been scaling its offerings and now boasts a worldwide presence, serving clients in nearly every country and supporting 20 languages.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
40% employee growth in 12 months
Company
Employee endorsements
Nice people
"Everyone who I have met and worked with so far have been intelligent and welcoming, and I feel like I can dive in and ask for help from anyone at..."
Funding (last 2 of 4 rounds)
Sep 2021
$150m
SERIES C
May 2021
$50m
SERIES B
Total funding: $217.6m
Company benefits
- Professional Development
- Catered meals
- Wellness benefit
- 401(k)
- Unlimited time off
- Parental benefits
- Mental health
- Health and wellness
- Bevsday (free drink on Wednesday)
- Family planning
Company values
- People first. We will not make decisions that are good for the business but are not good for people — whether those people are our customers, their customers, or our team.
- Pursue relentlessly high standards. We hold ourselves to a high bar today and a higher one tomorrow. While we celebrate our wins, we constantly strive to raise the bar.
- Lead by serving. We share early and often to push our work forward, creating a space where it’s ok to ask questions and show unpolished demos instead of waiting for a perfect spec.
- Work in public. We encourage collaboration and transparency, sharing early and often to push our work forward. We create a space that makes others comfortable to ask questions, share unfinished thoughts, and show unpolished demos instead of waiting for a perfect spec.
- Start small, think big. Starting small allows us to provide value while learning lessons without losing sight of our vision.
- Speed is not a tradeoff. Speed is important, but so is quality. We strive to find ways to optimize and increase both. Going fast does not imply that our quality will suffer. Instead, it means we focus on being more efficient while continuing to operate at a high level.
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Rick Song
(CEO)Bachelor's in Computer Science, Maths, Economics at Rice University. KPCB Engineering Fellow, then Engineer at Square.
Charles Yeh
(CTO)Studied Computer Science at Brown. Software Engineer at Zynga, and Technical Lead at Dropbox.
Salary benchmarks
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