Event Marketing Manager, Persona
$120-150k
+ Equity
More information about location
Identity verification infrastructure solution
Job no longer available
Identity verification infrastructure solution
501-1000 employees
Job no longer available
$120-150k
+ Equity
More information about location
501-1000 employees
Company mission
To humanize online identity by helping companies verify that their users are who they say they are.
Role
Who you are
- 4+ years of events marketing experience, preferably within B2B SaaS
- Proven success executing large trade shows, including booth creation/design, staff planning, onsite management, budgeting, and post-event follow up
- Excellent verbal and written communication skills
- Strong attention to detail, highly organized and proactive approach to troubleshooting
- Self-motivated, resourceful, results-driven, and able to thrive in a fast-paced environment
- Familiarity with Marketo and SFDC is a plus
- Ability to travel ~40%-50% of the time
What the job involves
- Persona is working on an exciting suite of products, and we are looking for an Events Marketer to support and expand Persona’s events strategy
- You will work closely with the Marketing and Sales teams to grow brand awareness, generate demand, and engage with both prospects and customers through various in-person and virtual events
- This role will have a direct impact on Persona’s long-term growth goals and work with various teams, including, but not limited to, Sales, Product Marketing, Demand Generation, and Customer Success to grow brand awareness and generate pipelines
- As our ideal candidate, you are resourceful and have a “get it done” attitude
- You are passionate about leveraging both in-person and virtual events to delight prospects and customers with a differentiated brand experience
- You are collaborative, creative, and customer-obsessed
- Drive and align with key stakeholders across Sales and Demand Generation on event strategies, with a focus on (but not limited to) trade shows
- Manage end-to-end planning and execution of events. This includes strategic planning, event marketing, budget, logistics, communication, event tech, gifting, execution, and conducting post event analysis/ROI
- Set events KPI, monitor performance, analyze results, and provide actionable recommendations to optimize future event strategies with a focus on driving pipeline growth
- Work closely with Content and Demand Generation on marketing campaigns to help drive sales goals and deal acceleration via events
- Build processes for repeatability and scalability of events activities. Drive and deliver best practices and process improvement documents
- Partner with customer-facing teams and work with champions, user, and partner groups to host ancillary and support events around our trade show strategy
- Support events team on ad-hoc projects, including both internal and external events
- Stay informed on industry research and trends to explore and test new event opportunities
Our take
Persona enables businesses to verify customer identities, fostering trust in online interactions and aiding in age verification, fraud prevention and account recovery. It offers a comprehensive suite of automated identity verification components with worldwide coverage that can be configured, branded and themed to create custom-tailored flows for any use case.
Businesses and governmental organizations can access Persona’s platform via an API, which supports various documents from government-issued IDs to biometrics, ensuring customers are who they claim to be. Persona’s platform also collects passive signals such as a user’s device, location and behavioural patterns to provide a more holistic risk profile, beneficial in financial and insurance contexts.
An impressive partnership with MDT saw Persona enable credit unions to adjust their identity verification flows in real-time, strengthening fraud prevention. The company continues to attract funding which supports the scaling of its offerings and reach. In fact, in 2025, it reached a $2 billion valuation, which showcases the success it has had.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2025
$200m
SERIES D
Sep 2021
$150m
SERIES C
Total funding: $417.6m
Company benefits
- Professional Development
- Catered meals
- Wellness benefit
- 401(k)
- Unlimited time off
- Parental benefits
- Mental health
- Health and wellness
- Bevsday (free drink on Wednesday)
- Family planning
Company HQ
SoMa, San Francisco, CA
Leadership
Rick Song
(CEO & Co-founder)Bachelor's in Computer Science, Maths, Economics at Rice University. KPCB Engineering Fellow, then Engineer at Square.
Charles Yeh
(CTO & Co-founder)Studied Computer Science at Brown. Software Engineer at Zynga, and Technical Lead at Dropbox.
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