Marketing Manager, Lime
+ Bonus. + Equity
Electric bike and scooter rentals
Job no longer available
Electric bike and scooter rentals
1001+ employees
Job no longer available
+ Bonus. + Equity
1001+ employees
Company mission
To build a future where transportation is shared, affordable and carbon-free.
Role
Who you are
- 5+ years experience working on integrated (multi-channel) marketing campaigns from strategy & creative development, campaign execution, media buying and measurement
- Experience managing multiple marketing campaigns, with channels including paid media buying and off-line activations, and experiential
- Proactive, detail-oriented, creative and high-energy team player
- Great instincts and ability to confidently communicate with and influence a diverse audience with diverse priorities
- Strong writer and communicator who can write creatively across channels, including social media, and who just “gets it”
- Able to seamlessly build trusted relationships across all levels
- Maintain cool and humor in times of stress
- You stay on top of culture, current marketing & social media trends and innovation
- Interest and passion to work for a transportation and sustainability focused mission-based company
- Experience working in a global company across time zones, with an understanding of how to both maintain consistency of global messaging as well as openness to understanding and applying cultural nuances
What the job involves
- Lime is the world’s largest shared electric vehicle company. We are on a mission to create a future of transportation that is shared, affordable and carbon-free
- As we tackle this ambition, we seek a Marketing Manager to join the Global Communications & Brand team to manage brand marketing and activation campaigns that strengthen Lime’s brand and reputation among riders, local city policymakers, key opinion leaders in our EMEA region
- This role reports to the Director of Brand Marketing, based in New York City
- Manage brand marketing efforts for our EMEA cities, with the goal of driving awareness for the brand and improving perception of Lime among our core audiences
- Work closely with local Lime teams (operations and government relations) to understand marketing and brand needs for the region, develop strategic marketing campaigns to address local needs while balancing the needs of the master brand
- Own all aspects of integrated brand campaigns in our cities across offline, experiential paid and owned channels, including goal-setting, message development, campaign execution and measurement
- Project manage the localization and adaptation of global campaigns to be on-brand, on-time and on-budget
- Effectively work with our team (Brand, Comms and Creative) as well as cross-functional partners to create campaigns, collateral and assets that support a consistent brand voice globally, while appropriately localizing to the needs of each city and its riders
- Proactively identify opportunities that bring the Lime brand into culture
- Track KPIs and evaluate results of launched initiatives and implement operational improvements
Our take
In recent years, electric-powered mobility companies have attracted an extraordinary amount of interest and funding, in part due to rising eco-friendly sentiment, and in part because of the race to "find the next Uber". Lime is one such company, that has rapidly scaled across multiple geographies to be a key player in the fight for market leadership.
Lime, along with its competitors, has had to grapple with regulation in many of its target markets, but nonetheless has steadily increased its footprint. Since its launch, the company has facilitated millions of trips, making it one of the biggest companies of its kind. Interestingly, the CEO has stated that "cars are our true business rivals—not other scooter companies", suggesting that its biggest business challenge will be to get families to give up their second cars.
With a presence that spans an impressive number of regions - in 2023, Lime began operating in Qatar - the company has cemented itself in the micromobility market and stands to profit from the increasing popularity of these types of services. A substantial increase in ridership enabled Lime to achieve "free cash flow positivity" two years in a row, with suggestions it will pursue a US IPO in 2027.
Freddie
Company Specialist at Welcome to the Jungle
Insights
17% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Nov 2021
$523m
CONVERTIBLE
May 2020
$170m
SERIES E
Total funding: $1.5bn
Company benefits
- Disability insurance
- 401(k)
Company HQ
The East Cut, San Francisco, CA
Leadership
Toby
(Co-Founder & Board Advisor)Founder and CEO of ZERO&. Was a Marketing Manager at Pepsi for 6 years before doing an MBA at Berkeley. Moved into consulting and VC for 5 years before starting Lime.
Brad
(Co-Founder & Chairman)VP of Business Development at Tencent for 8 years. Managing Partner of a VC firm for 3 years, where he worked with Toby. Has an MBA from Berkeley.
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