Lifecycle Marketing Specialist, PlayStation

Contract

Salary not provided

This is a flexible role that can be remote, with varying pay ranges based on geographic location. For example, if you are based out of Seattle, the estimated base pay range for this role is $50 - $75 USD

Salesforce

Mid and Senior level

San Francisco Bay Area

Remote from UK, US

More information about location

Gaming and digital entertainment provider

Posted today

Gaming and digital entertainment provider

1001+ employees

B2CGamingEntertainmenteSports

Posted today

Salary not provided

Salesforce

Mid and Senior level

San Francisco Bay Area

Remote from UK, US

More information about location

1001+ employees

B2CGamingEntertainmenteSports

Company mission

To create a gaming experience without barriers that fits the needs of players of all abilities.

Job

Company

Role

Who you are

Hands-on experience building and deploying campaigns within lifecycle marketing platforms, with a strong understanding of how journeys, data and triggers interact
Self-starter who takes ownership of campaign delivery end-to-end, from setup through to troubleshooting and optimisation
Educated to degree level in a related field such as Business, Marketing or Mathematics and a strong academic record
3+ years of proven experience in B2C marketing, customer lifecycle management, engagement marketing
Highly organized - able to handle a full workload and progress multiple ambitious projects simultaneously thanks to your skill and work ethic
Passionate about the customer– you look at quantitative and qualitative consumer insights to make decisions and recommend improvements
Strong communicator who is comfortable briefing Creatives, Analysts, Engineers, Legal and management
Strong analytical and quantitative skills with a consistent track record in data-based decision making
Innovative and constantly exploring new ways of doing things and challenging the status quo
Sophisticated communicator with excellent influencing skills
Experience in Salesforce Marketing Cloud, Journey Builder, and Interactive Studio or equivalent ESP
Excellent interpersonal skills with expertise and integrity that will earn respect and trust with internal team members and external vendors
Experienced in establishing relationships and operating compassionately across cultures. This includes collaborating openly and bringing together different perspectives to drive well-informed decisions

What the job involves

The Consumer Engagement team is part of the broader Global Media and Omnichannel Marketing function within PlayStation and is responsible for implementing multi-channel digital programs and campaigns developing a relevant dialogue with tens of millions of customers across the globe
We are advocates for the player. Crafting unforgettable digital experiences that fulfill player curiosity, boost gameplay and drive revenue. We use data-driven insights to build one-to-one relationships and personalized journeys with players across web, email, mobile and on-console
The Lifecycle Marketing Specialist role is responsible for delivering lifecycle campaigns head to tail including planning, testing, executing and measurement
This creative and innovative individual will work closely with our Creative Studio, Data Science, Audience & Measurement and Marketing teams across the Americas, Europe, and Asia. Together, we are on a mission to redefine owned channel marketing and its relationship to company growth and player engagement
This role combines campaign strategy with hands-on execution, requiring both creative thinking and strong operational and technical capability within lifecycle marketing platforms
Own the end-to-end build and deployment of campaigns within lifecycle marketing platforms (e.g. channel build, journey configuration, audience segmentation, QA and troubleshooting)
Plan campaigns based on existing campaign blueprints, and collaborate with team to iterate and improve on prior campaign structures
Design, build and optimise automated and trigger-based messaging, spotting opportunities to scale our lifecycle programs
Collaborate with team to drive ‘Player Centricity’ through models, content and player insights to achieve 1:1 personalisation at scale across the channel mix
Analyze campaigns and journeys to understand the performance of these activities and build on the results for the next iteration. Share these results back to the business with clear insights and opportunities
Collaborate on test and learn strategy to optimise campaigns; feeding all insights gained back into a continuous process of testing and refinement
Keep pulse of lifecycle marketing landscape and evolutions, seek and understand emerging trends, technologies and innovation to provide ongoing learning for the marketing organization
This is a 12-month contract position, through our Staffing Partner

Our take

Since the release of the PS1 in 1994, PlayStation has been a consistent leader in the video gaming market. Its consoles are iconic in the gaming community - PlayStation has produced both the top-selling and fastest-selling console of all time - and the company is still pushing boundaries. Its current flagship - the PS5 - promises to revolutionise gaming, featuring new technology that will create improvements across the board.

As well as its consoles, PlayStation has also developed online services, connecting its users and giving them access to diversified media. A PlayStation can be used for a huge range of activities - from Netflix to guided workouts - which has led to the expansion of the company's audience over time and across generations.

PlayStation faces competition in its field from the likes of Microsoft, with its Xbox range, and PC gaming, which has been becoming more popular in recent years. Regardless, PlayStation shows no signs of slowing down. The upcoming implementation of in-game ads in free games looks to significantly increase revenue, and the wider PlayStation gaming experience also appears to be evolving from plans to launch live service games in upcoming years.