Lead Copywriter, Health-eCommerce
$70-90k
+ Discretionary Annual Bonus Eligibility: Up to 10%
More information about location
Connecting consumers to FSA & HSA eligible products
Posted today
Connecting consumers to FSA & HSA eligible products
101-200 employees
Posted today
$70-90k
+ Discretionary Annual Bonus Eligibility: Up to 10%
More information about location
101-200 employees
Company mission
To improve consumers' health and maximize their health savings through qualified shopping and education.
Role
Who you are
- Experience: Minimum 5 years of experience in copywriting, preferably in e-commerce, health/wellness, or a related field. Experience writing for digital channels (website, email, performance marketing) is a must
- Writing Skills: Strong writing, editing, and proofreading skills. Ability to craft clear, engaging, and informative content that speaks to customers at various stages of their journey
- Ecommerce Focus: Experience writing copy for websites with a strong focus on user experience, including navigation, product discovery, and calls to action
- Attention to Detail: A meticulous eye for detail, ensuring all content is consistent, accurate, and aligned with our brand guidelines
- Collaboration: Strong team player with the ability to collaborate effectively across different teams, including design, integrated and growth marketing
- Creativity: Ability to think creatively about content strategy and user experience, developing innovative ideas that engage and convert customers
- Tools & Software: Google Docs, Figma, Monday
- Education: A degree in Marketing, Communications, English, Journalism, Health Communications, or a related field is preferred but not required
What the job involves
- We are seeking a Copywriter to join our dynamic marketing team. In this role, you’ll be responsible for creating clear, persuasive, and engaging content across various marketing platforms, including email campaigns, social media, blog articles, including product descriptions, and more, while also playing an essential role in shaping the overall site experience.
- This is an exciting opportunity for a talented writer who is passionate about health, wellness, ecommerce and helping consumers make the most of their tax-free healthcare benefits
- Campaign Ideation: Partner closely with creative leads and designers to concept and write into campaigns as briefed by stakeholders
- Content Creation: Craft engaging headlines, ads, and body copy that align with brand tone and messaging for various marketing materials, including:
- Product descriptions and features
- Email marketing campaigns
- Homepage Site Experience
- Performance Marketing ads
- B2B2C Assets
- Social media posts and ad copy
- Landing pages, banners, and promotional materials
- Site Experience Optimization: Contribute to improving the overall user experience on our websites by writing copy that enhances navigation, product discovery, and customer journey. This includes:
- Crafting clear and persuasive calls to action (CTAs) across the site to drive engagement and conversions
- Collaborating with the web design and development teams to optimize content flow, enhance user experience, and ensure content is aligned with user needs
- Brand Voice & Tone: Ensure that all written content maintains a consistent brand voice that is friendly, trustworthy, and informative
- Customer-Centric Messaging: Create compelling, customer-focused copy that addresses shopping for 100% guaranteed eligible FSA/HSA eligible products. Focus on making complex topics easy to understand
- Conversion Optimization: Collaborate with the marketing team to develop copy that enhances conversion rates across the site and key landing pages
- Collaborate Across Teams: Work closely with cross-functional teams (design, Integrated marketing, and Growth Marketing) to ensure consistency and alignment across content and user experience
- Editorial Review: Review and edit content for voice, tone and strategic alignment against project briefs
- Proofreading & Editing: Review and edit content to ensure clarity, accuracy, and alignment with brand guidelines. Ensure all copy is error-free and polished before publication
- Stay Informed: Keep up-to-date with trends in the health, wellness, and e-commerce industries to ensure our content remains relevant and forward-thinking
Our take
Health-eCommerce is one of the digital health industry’s leading providers of direct-to-consumer pre-tax health and wellness accounts. It is the parent company for a family of brands including FSA Store, HSA Store and WellDeserved. Combined, these serve millions of consumers in the US.
The company has flourished as an increasing number of Americans are using their workplace benefits to design healthcare solutions at a time of rising costs. Health-eCommerce’s brands have become trusted solutions for millions of consumers shopping with FSA (Flexible Spending Account) and HSA (Health Savings Account) currency.
The company has remained focused on continuous improvement and development of new/expanded offerings. This sets up Health-E Commerce nicely to remain a top player in the space.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jul 2012
$2.2m
SERIES A
Apr 2011
$0.9m
SERIES A
Total funding: $3.1m
Company benefits
- Dental Insurance
- Medical Insurance
- Vision Insurance
- HSA w/ Employer Contribution
- FSA
- Long-Term Disability
- Short-Term Disability
- Life Insurance
- Wellness Program
- Mental Health Benefit
- Fitness Subsidies
- Virtual Fitness Classes
- Paid Family Leave
- Family Support Resources
- Work From Home Stipend
- Unlimited PTO
- 401K W/ Company Matching
- Performance Bonus
- Commuter Benefits Program
- Happy Hours
- Company Outings
- Snacks
- Some Meals Provided
- Lunch & Learns
Company HQ
Garment District, New York, NY
Leadership
Preston Farrington
(CEO)Previoulsy CFO at the company, CFO and COO at 1A Auto, and CFO at Commercial Water Distributing.
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