Senior Manager of Marketing Operations, Snowflake
$169-241.5k
+Bonus & Equity
3 days a week in office (San Mateo, CA)
Cloud data platform providing data warehouse-as-a-service for the cloud
Open for applications
Cloud data platform providing data warehouse-as-a-service for the cloud
1001+ employees
Open for applications
$169-241.5k
+Bonus & Equity
3 days a week in office (San Mateo, CA)
1001+ employees
Company mission
On a mission to mobilize the world's data.
Role
Who you are
- This role requires a strategic thinker with a strong background in marketing technology, data analysis, and process optimization, having led similar teams at high growth B2B software companies
- Have 8+ years of experience in marketing operations, including 4+ years of leadership experience
- Possess deep expertise in top-of-funnel strategies and processes that fuel conversion and meaningful pipeline growth
- Have defined and deployed privacy and consent management procedures to maintain compliance with regulations like GDPR and CCPA
- Understand how IT, sales, finance, marketing, and sales development interweave with each other from a planning perspective
- Can prove your ability to translate data into meaningful insights that drive business outcomes
- Can demonstrate your experience defining and delivering on global project plans, partnering with cross-functional and executive stakeholders
- Understand how to translate business process and policies into meaningful documentation
- Possess proficiency and familiarity with the following systems:
- Salesforce Sales Cloud administration, reporting & dashboarding
- Marketo marketing automation
- Outreach sales engagement administration
- Snowflake
- LeanData lead routing
- ZoomInfo and other best-in-class data providers
- Demandbase
- Workato
What the job involves
- The Senior Manager, Marketing Operations leads Snowflake’s Marketing Operations team, driving the development and implementation of processes, technology, and data strategies that enhance the efficiency and effectiveness of our marketing organization
- Guide the development of the marketing technology stack, ensuring seamless integration, operation, and optimization of software such as Salesforce, Marketo, Demandbase, and others
- Audit and enhance marketing’s data strategy to manage lead lists, data enrichment, and form handling across all channels. Ensure data integrity and accessibility across marketing functions
- Work with Marketing Intelligence to create and maintain dashboards and reports to monitor key marketing metrics, providing insights and recommendations to improve performance
- Optimize the campaign response-to-MQL process, collaborating with SDR, sales, and marketing teams to enhance lead management, routing, scoring, and nurturing
- Define and guide the end-to-end operations of Snowflake’s marketing email strategy
- Direct A/B testing efforts to identify and implement best practices, driving continuous improvement in marketing tactics and strategies across teams and geographies
- Manage the marketing operations budget and technology renewals, aligning resources with strategic goals and ensuring efficient use of funds
- Monitor and report on marketing performance against targets, providing insights and recommendations for improvement
- Align the marketing organization’s annual and quarterly targets with Snowflake’s sales organization, in partnership with Marketing Intelligence
- Lead and mentor a high-performing global marketing operations team based on Snowflake’s eight core values
- Direct the development and delivery of training programs to ensure the marketing team is proficient in using marketing technologies and processes
- Manage change effectively, communicating and aligning on operational changes and new initiatives across the marketing organization
- Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential
Our take
Developed as a fresh alternative to the archaic systems of data governance and information silos, Snowflake is a frictionless cloud data platform that removes the barriers preventing organizations of all sizes from unleashing the true value of their data.
The company equips organizations with a single, integrated platform that offers the only data warehouse built for the cloud; instant, secure and governed access to their entire network of data; and a core architecture to enable many types of data workloads, including a single platform for developing modern data applications.
Major competitors include Azure, SQL and AWS, and Snowflake has managed to keep ahead of the competition, cementing itself as a global force. Across its 1300+ partners, the company's cloud manages over 250PB of data (with more than 515 million data workloads running every day). Its continued focus on product R&D and partnership expansion have Snowflake well-positioned to manage itself amidst the competition.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 9 rounds)
Feb 2020
$479m
LATE VC
Oct 2018
$450m
LATE VC
Total funding: $1.4bn
Company benefits
- Comprehensive health insurance plans
- Health savings accounts
- Robust retirement plans
- Life and disability insurance
- Weekly online lunch and learns
- Virtual workout classes
- Ergonomic work-from-home equipment
- On-demand mental health and wellness programs
- Fertility benefits and family planning resources
- Generous time-off and various leave plans
- Onsite and Remote Work
- Employee discounts and pre-tax selections
- New hire equity + Employee Stock Purchase Plan (ESPP)
- Quarterly bonus or commission program
Company values
- Put Customers First - We only succeed when our customers succeed
- Integrity Always - Be open, honest and respectful
- Think Big - Be ambitious and have big goals
- Be Excellent - Quality and excellence count in everything we do
- Get It Done - Results matter. Work hard and smart
- Own It - Build our product and our company like it’s yours, because it is
- Make Each Other the Best - Treat people with kindness and respect
- Embrace Each Other's Differences - Accept and appreciate everyone from every walk of life
Company HQ
Bozeman, MT
Articles
Leadership
Benoit Dageville
(Co-Founder)Benoit, a leading expert in parallel execution and self-tuning databases, founded Snowflake after 10+ years at Oracle as a lead architect. He holds a PhD in Computer Science and has 270+ patents.
Thierry Cruanes
(Co-Founder)Thierry is a leading expert in query optimization and parallel execution. He has a PhD in Computer Science with a focus in Database Systems and is a named inventor on 200+ patents.
Salary benchmarks
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Diversity, Equity & Inclusion at Snowflake
- At Snowflake, embracing each others’ differences is a core value of our organization. We recognize and appreciate the importance of creating an environment in which all employees feel valued, included, and empowered to do their best work and bring great ideas to the table. Promoting the values of diversity and fostering an inclusive workplace culture takes each of us working together, caring deeply, and acting intentionally.
- Since Day 1, Snowflake and its culture belong to each of us, We “own it.” Owning it means we continually look for ways to improve and it’s in that spirit that our Diversity Council was formed. Our Council spans every functional area with an eye towards diverse representation across a range of demographics - 50% female, 50% persons of color, 21% LGBTQ, 7% persons with disabilities, and four generations. The Council narrowed in on three priority areas to focus our initiatives and impact positive change.
- 1. Enabling employee and community readiness by creating focus groups and using data to reveal deeper insights into our community and our specific needs and challenges to guide our future efforts and target initiatives.
- 2. Empowering employees’ voices by organizing outlets for conversation, spotlighting different employee stories, building mentorship programs, and supporting cultural inclusion.
- 3. Building external partnerships to broaden demographic representation in our candidate pipeline and educational partnerships to enable equitable opportunities for generations to come.
- As a company of action, we are committed to managing and measuring our forward progress around diversity and inclusion. And because we are a data company, the approach of gaining insights from the data, setting targets, measuring results, and iterating is in our DNA. We have put in place the foundational groundwork to ensure diversity, equity, and inclusion for right now and for the future of Snowflake.
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