User Retention Specialist, Airalo

• Remote-first within the UK or Spain. To be considered for this role, candidates must live in and possess valid work authorization for one of these two countries
• 4+ years of extensive experience in user retention: Proven track record of developing and implementing successful user retention strategies in performance-focused businesses
• Knowledge of retention use cases: Strong understanding of various user retention use cases, including churn prevention, win-back campaigns, loyalty programs, personalized recommendations, and engagement tactics
• Hands-on experience with CRM and retention tools: Proficiency in working with CRM platforms and retention tools like Clevertap/Braze/Moengage or similar platforms. Ability to leverage these tools to execute retention campaigns, segment customers, and analyze data
• Data-driven mindset: Excellent analytical skills with the ability to interpret complex data sets, draw actionable insights, and make data-backed recommendations. Experience in analyzing user behavior, segmentation, and retention metrics
• Continuous learner: Enthusiasm for staying updated on industry trends, best practices, and emerging technologies in user retention. Proactive approach to acquiring new skills and knowledge to enhance professional expertise
• We hope that you care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team
• You are self-disciplined and do not require micromanagement in terms of your skillset and work ethic
• You do your best to flourish as an individual every day while working hard to foster a collaborative team environment
• You believe in the importance of being — and staying — authentic, honest, positive, and kind
• You are a good interlocutor with clear and concise communication
• You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty
• You are cognizant, tolerant, and welcoming of vulnerabilities and cultural differences

Desirable

• We are seeking a highly skilled and experienced User Retention Specialist to join our team. As a User Retention Specialist, you will play a crucial role in developing and implementing strategies to enhance customer engagement, reduce churn, and maximize user retention
• This is a position that requires in-depth knowledge and hands-on experience in user retention, specifically within performance-focused businesses
• Develop and execute user retention strategies: Collaborate with cross-functional teams to design and implement comprehensive user retention strategies
• Conduct data analysis: Utilize data-driven insights to identify user retention patterns, trends, and areas of improvement. Analyze customer behavior, engagement metrics, and churn rates to develop actionable recommendations
• Implement retention campaigns: Utilize CRM and retention tools like Clevertap/Braze/Moengage to execute targeted retention campaigns with personalized messaging, and behavioral triggers. Optimize customer journeys to increase engagement, loyalty, and repeat purchases
• Customer segmentation: Develop and refine customer segmentation strategies to identify different user segments based on behavior, demographics, and preferences. Tailor retention initiatives and messaging for each segment to drive maximum impact
• Monitor and analyze retention metrics: Continuously track and analyze key retention metrics such as churn rate, customer lifetime value (CLTV), and repeat purchase rate. Generate regular reports to monitor progress, identify areas for improvement
• Test and optimize retention initiatives: Conduct A/B tests and experiments to evaluate the effectiveness of different retention initiatives. Optimize campaigns, messaging, and tactics based on data-driven insights to maximize user retention
• Stay updated on industry trends: Keep abreast of the latest industry trends, best practices, and emerging technologies in user retention. Apply knowledge and insights to enhance the effectiveness of retention strategies and campaigns