Senior Marketing Analyst, 2U
B2B
$82-94k
+ Potential bonus eligibility
Global online learning platform
Open for applications
Global online learning platform
1001+ employees
Open for applications
$82-94k
+ Potential bonus eligibility
1001+ employees
Company mission
To help their partners create educational opportunities that enable lifelong learners to unlock their human potential and solve society’s critical needs.
Role
Who you are
- Experience: Proven experience in B2B digital marketing, specifically with paid media campaigns across Google Ads, LinkedIn, Facebook, and other digital platforms
- Skills: Strong understanding of paid media best practices, campaign optimization techniques, and data analysis tools (e.g., Google Analytics, Excel, Tableau, knowledge of SQL a plus)
- Tools: Experience in ad management platforms, including Google Ads, LinkedIn Ads, Facebook Ads Manager, and experience with marketing automation tools and Salesforce
- Data-Driven: Strong analytical mindset with the ability to interpret campaign data and make data-backed decisions to optimize performance
- Collaboration: Excellent communication and interpersonal skills to collaborate across teams and influence stakeholders
- Creativity: Ability to think creatively and strategically to design compelling paid media campaigns that drive results
- Education: Bachelor's degree in Marketing, Business, or math related field (preferred)
- Flexibility is required to accommodate global time zones for collaboration across teams based in the USA, UK, and South Africa
What the job involves
- We are seeking a data-driven and innovative Sr. Digital Marketing Analyst specializing in B2B funnel analytics to join our team
- In this role, you will be responsible for analyzing funnel metrics across channels and creating, and optimizing organic and paid media strategies to drive lead generation, brand awareness, and conversions for both the B2C and enterprise sales teams
- This role has ownership of day-to-day optimizing of the health of these programs against KPI’s and is responsible for accurate management of spend
- You will work closely with cross-functional teams, including content, creative, and RevOps, to deliver high-performance paid media strategies and support integrated cross-channel campaigns
- You will partner with B2C and B2B teams to ensure a holistic approach and strategies across B2C and B2B opportunities that maximize returns
- Analyst is responsible for monitoring and reporting on the revenue, spend, and enrollments vs. forecast for the enterprise business line
- Actively manage the marketing spend for the enterprise programs and 2-3 moderate to high complexity B2C programs
- Use statistics and analytical methods to strategically approach programs within scope
- Define key performance indicators (KPIs) for each campaign, including cost-per-lead (CPL), return on ad spend (ROAS), and lead-to-conversion rates
- Provide regular reports and analysis to senior leadership, highlighting campaign performance and recommendations for future strategies
- Develop and execute comprehensive paid media strategies for our enterprise product lines, and B2C product lines, focusing on lead generation, brand awareness, and conversion goals
- Owns oversight and alignment on investment, revenue, enrollments actuals vs. forecast for the business line, including short term and long term actuals vs goals
- Develop and execute enhancements that introduce and promote B2B opportunities in our existing funnel
- Manage B2C strategies and optimize tradeoffs between B2C and B2B opportunities
- Collaborate with the creative team to develop compelling ad creatives and messaging that resonate with target B2B audiences
- Conduct in-depth market and competitive research to inform digital media strategies and keep up-to-date with industry trends
- Oversee the day-to-day management of paid media campaigns, including campaign setup, performance tracking, and reporting
- Analyze campaign performance metrics, generate insights, and recommend actionable improvements
- Collaborate with product marketing and sales teams to align digital strategies with sales goals and ensure smooth lead flow
- Work closely with internal teams, including content, design, and sales, to ensure paid media strategies align with overall marketing goals and business objectives
- Provide training and support to junior team members or agencies in executing paid media tactics and strategies
Our take
Enabling education providers to offer students anything from free courses to full degrees, the leading global online learning platform 2U has positioned itself to provide high-quality education at scale.
Following its acquisition of edX, the company has made edX the face of its products and services, taking on more of a parent company role. This acquisition was a major shift compared to the company’s typical focus on partnering with universities to offer master’s degrees. However, edX has enabled it to expand into other projects, providing its 230+ partners with thousands of digital education offerings.
Though 2U established itself as a leader in the space, with over 40 million learners using the platform, it filed for bankruptcy in 2024. A significant financial restructuring and leadership change saw it bounce back in 2025 with new partnerships with the likes of Lancaster University.
Steph
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2013
$5.1m
SERIES D
Apr 2012
$26m
SERIES D
Total funding: $95.9m
Company benefits
- Medical, Vision, and Dental
- Parental Leave
- Wellness Programs
- Employee Stock Purchase Program
- Leadership Training
- Volunteer Time Off
- LinkedIn Learning
- Referral Bonus
- Military Leave
Company HQ
Crystal City, Arlington, VA
Leadership
Kees Bol
(CEO)Previously CEO at Boundless Learning, was the Managing Director at Pearson, Chief Marketing Officer at Strategic Education Inc and was a Senior Business Director at Capital One.
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