Senior Director, Nexxen
Measurement Product Management
$200-240k
+ with the potential of an incentive or bonus
Video marketing platform
Job no longer available
Video marketing platform
501-1000 employees
Job no longer available
$200-240k
+ with the potential of an incentive or bonus
501-1000 employees
Company mission
Nexxen's mission is to empower brands to captivate and activate the audiences that matter most through its end-to-end CTV and video marketing self-serve platform.
Role
Who you are
- 10+ years of product management experience within the ad tech industry, with a good mix of measurement, digital advertising, and data platforms
- Proven ability to collaborate directly with clients (e.g., advertisers, agencies) to understand their measurement needs, challenges, and objectives, and translate those into effective product solutions
- Experience in leading client presentations and product demonstrations, effectively communicating the value and benefits of complex measurement solutions
- Adept at gathering and analyzing customer feedback to inform product development and prioritization, ensuring that solutions address real-world needs and use cases
- Deep understanding of ad measurement challenges, data partnerships, methodologies, technologies, and ecosystem
- Proven ability to lead the development and launch of successful data-driven products
- Experience utilizing product frameworks and methodologies (e.g., Jobs To Be Done (JTBD), design thinking) to define product requirements, prioritize features, and develop user-centric measurement solutions
- Demonstrated understanding of agency needs and workflows, with the ability to develop measurement products that seamlessly integrate into their planning, execution, and reporting processes
- Strong technical acumen and understanding of APIs, data infrastructure, and data workflows
- Exceptional analytical and problem-solving skills, with the ability to translate complex data into actionable insights
- Excellent communication and presentation skills, with the ability to effectively communicate technical concepts to both technical and non-technical audiences
- Experience working cross-functionally with engineering, data science, sales, and marketing teams
- Lastly, a passion for innovation and a desire to shape the future of advertising and measurement
What the job involves
- Nexxen is seeking a Senior Director, Nexxen Measurement Product Management to drive the evolution of our industry-leading measurement solutions, covering display, mobile, connected TVs, linear TV, and emerging channels
- In this role, you will build strategies and solutions to address the most pressing challenges in ad measurement
- Our advertisers demand the maximum effectiveness of their campaigns in today's fragmented media landscape
- You will be responsible for shaping our product roadmap, focusing on Nexxen's unique strengths in providing a holistic view of the audiences across channels and their ad exposures to enable advertisers to measure various media campaigns
- Build and evolve products that provide actionable insights into advertising effectiveness across display, mobile, CTV, linear TV and emerging channels, leveraging Nexxen’s unique data and technologies like SSP, DSP, Data, and ACR
- Drive the development and enhancement of integrations that support seamless data availability in downstream advertising platforms and campaign reporting for Nexxen's clients and partners
- Define, implement, and optimize data flows across internal and external systems to ensure efficient data ingestion, transformation, and delivery, supporting Nexxen’s focus on a unified view of the audience
- Collaborate closely with engineering and analytics teams to structure data tables and reporting solutions that address key challenges, such as:
- Lack of standardized measurement tools across various media channels
- Holistic reach and frequency methodologies
- Measuring outcomes, attribution and incremental reach across channels
- Measurement reports for various advertising tactics
- Create and communicate product strategy, roadmap, plans, and progress to internal and external stakeholders
- Keep pace with industry trends, emerging technologies, and privacy regulations (e.g., GDPR, CCPA etc.) to ensure Nexxen's measurement solutions remains compliant
- Define and track key metrics and KPIs to measure campaign success, drive adoption, and bring continuous improvements
Our take
Video has been an invaluable marketing tool for businesses since the beginning of TV advertisement, but modern technology has dramatically changed how such content is consumed. On-demand omnichannel streaming services and CTV has provided unique opportunities for advertisers to develop their audience engagement strategies, but without the appropriate technology platform, this can be difficult to navigate.
Nexxen provides an end-to-end self-service CTV & video marketing platform, helping to provide businesses with the appropriate engagement tools to future-proof their video marketing. The platform includes AI-driven analytic tools based on audience data, marketplaces for the self-serving of media for campaigns, in addition to analytic tools to assess the success of campaigns in real-time.
Whilst several other start-ups provide either video engagement tools or self-serve video marketing marketplaces, Nexxen has taken the smart angle of combining both into a single platform, whilst specialising in futureproofing companies for the rise in CTV engagement demands. The company aims to save clients money, time, and operational complexity by unifying where they operate their video advertisement campaigns into a single platform.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2011
$37m
LATE VC
Apr 2011
$3.8m
SERIES A
Total funding: $120.2m
Company benefits
- Comprehensive health benefits
- Flexible Time Off policy
- Matching 401k plan
- Commuter Benefits Plan
Company HQ
Theater District, New York, NY
Leadership
Ofer Druker
(CEO)CEO and co-founder of Matomy Group since 2011, and of AdsMarket since 2007.
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