Senior Product Marketing Manager, Homebase
Hiring Assistant
$161.5-225k
+ Stock options. Salary for Toronto is: CA$134.9K – CA$195.2K
More information about location
2 days a week in office
Employee scheduling software for small businesses
Be an early applicant
Employee scheduling software for small businesses
501-1000 employees
Be an early applicant
$161.5-225k
+ Stock options. Salary for Toronto is: CA$134.9K – CA$195.2K
More information about location
2 days a week in office
501-1000 employees
Company mission
To make work easier for small businesses and their teams.
Role
Who you are
- 7+ years of experience in product marketing, growth marketing, or strategy roles—preferably in SaaS, marketplaces, or AI-powered tools
- Ideal fit for candidates with experience in management consulting, strategy, or analytics, and those who hold MBAs from leading programs, bringing a structured, hypothesis-driven approach to go-to-market execution
- Strong analytical chops—you love digging into customer data, segment behavior, and funnel performance to guide strategy and improve results
- Proven ability to own GTM launches, lead cross-functional initiatives, and optimize campaigns for long-term value
- Experience in identifying and scaling ideal customer profiles, with a strong understanding of small business needs and behavior
- Comfort navigating AI tools and emerging tech, with a pragmatic approach to integrating them into workflows and value props
- Excellent written and verbal communication skills, with the ability to influence across teams and executive stakeholders
- (Bonus Points) Experience launching or scaling AI-powered or hiring-related tools
- (Bonus Points) Exposure to freemium → paid product models or cross-sell strategy
- (Bonus Points) Previous ownership of a new product or zero-to-one GTM
What the job involves
- We’re looking for a strategic, data-driven Senior Product Marketing Manager to lead go-to-market efforts for Hiring Assistant, one of Homebase’s most ambitious product lines. This AI-powered product is not only a new front door for net-new customer acquisition, but a key driver of higher customer lifetime value (LTV) and cross-product adoption
- As our Hiring Assistant PMM, you’ll help define our ideal customer segments, develop sharp positioning and messaging, and execute campaigns that drive usage and conversion. You’ll collaborate with Product, Sales, and Marketing to scale this business line—and play a critical role in helping small businesses hire faster, better, and smarter
- GTM Strategy & Execution: Own the end-to-end go-to-market strategy for Hiring Assistant—from positioning and messaging to launch execution and campaign optimization
- Customer Segmentation & Insights: Lead research to identify high-potential SMB customer segments and hiring use cases. Translate insights into actionable targeting strategies
- Growth Campaigns: Partner with Lifecycle, Growth, and Sales to craft integrated campaigns that drive product activation, retention, and expansion
- Cross-Product Attach: Work closely with Revenue and Product teams to align Hiring Assistant with broader monetization and attach strategies across Scheduling, Payroll, and HR
- Data-Driven Optimization: Define success metrics, build dashboards with Analytics, and apply A/B testing and cohort analysis to continuously improve impact
- Sales Enablement & Content: Develop compelling collateral, pitch decks, objection handling, and training to support frontline teams
Application process
- Meet the Talent Acquisition team, Lauren B
- Meet the Hiring Manager, Susie K
- Participate in a Technical Interview
- Meet the Leadership team, Katie D
- Background Check + Offer Stage
- Welcome to the team, Homie💜🎉
Our take
Homebase provide employees and businesses with time tracking applications, with a range of other HR functionality built in. Homebase automates the process of managing employee scheduling, and also helps companies improve internal communications.
The company contributes to the reduction of paperwork in an office by turning an array of devices into time clocks that track hours and overtime, while also providing payroll support. This makes it easier for companies to remain in sync, running a more efficient operation as a result.
Given that Homebase's customer base of small businesses is not able to pay a lot for its product, scale is the key driver in the company's future success. With over 100,000 customers already, its significant venture capital backing will ensure that the company will be able to grow (notably it's investing in Canadian talent) to provide its services on a profitable scale.
Freddie
Company Specialist at Welcome to the Jungle
Insights
29% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2024
$60m
SERIES D
Nov 2021
$30m
GROWTH EQUITY VC
Total funding: $189m
Company benefits
- Stock Options - everyone is an owner
- Comprehensive Insurance Plans
- 401(k) program +4% company match
- Hybrid and in office work based out of Houston, Texas
- Top-of-the-line equipment and home office $
- Annual Holidays and Accrued PTO
- A dynamic, well-connected, productive team
- Fun company activities
Company HQ
Yerba Buena, San Francisco, CA
Leadership
John Waldmann
(CEO)BA Political Science at Stanford. Associate at Boston Consulting Group, then KKR Capstone, before founding Homebase in 2014.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 7 more jobs at Homebase