Senior CRM Manager, Wallapop
+ Phantom shares package
More information about location
1+ day a week in office
Mobile marketplace for secondhand goods
Be an early applicant
Mobile marketplace for secondhand goods
201-500 employees
Be an early applicant
+ Phantom shares package
More information about location
1+ day a week in office
201-500 employees
Company mission
Wallapop's mission is to enable a connected trade ecosystem, making 2nd-hand the norm through smart use of technology.
Role
Who you are
- 8+ years of experience in CRM, CLM, or related fields, with at least 4+ years in a leadership role
- Proven track record of developing and scaling CRM strategies that significantly impact growth, retention, and engagement metrics
- Strong leadership and people management skills, with experience building and mentoring high-performing teams
- Expertise in marketing automation, personalization, and data-driven decision-making
- Proficiency in CRM platforms such as Braze, with experience overseeing platform architecture and cross-functional integration
- Excellent communication and stakeholder management skills, with the ability to influence senior leadership and collaborate across departments
- Deep analytical acumen, with the ability to translate data insights into actionable marketing strategies
- Familiarity with A/B testing, customer segmentation, and lifecycle optimization methodologies
- Experience in marketplaces, e-commerce, or app-first businesses is a plus
What the job involves
- We’re looking for an experienced and strategic Senior CRM Manager to take the lead on our customer lifecycle marketing efforts, driving growth, retention, and engagement
- In this role, you’ll have the opportunity to shape and implement innovative CRM strategies that directly support our company’s growth goals
- As Senior CRM Manager, you’ll play a key role in creating personalized and impactful messaging at every stage of the customer journey
- You’ll work closely with teams across Analytics, Product, Tech, and Marketing to ensure seamless collaboration and effective execution of CRM campaigns
- This is a chance to make a meaningful impact while advancing how we connect with and retain our customers
- Develop and implement a CRM strategy aligned with growth and retention goals, driving innovation across touchpoints like email, push notifications, in-app messaging, and automation
- Serve as the key link between CRM and leadership, Analytics, Product, Tech, Marketing, and partners, sharing strategic vision, campaign performance, and customer insights
- Lead, mentor, and grow a high-performing CRM team, enhancing their strategic, analytical, and operational skills while fostering continuous improvement
- Oversee the CRM platform’s design, implementation, and integration with other systems, ensuring seamless data flow and functionality
- Collaborate with Analytics, Product, and Tech teams to align CRM initiatives with business objectives and integrate them with product updates and customer data
- Plan, execute, and optimize retention strategies using consumer insights and behavioral data to create personalized, automated campaigns that boost engagement and conversions
- Own CRM reporting and analytics, driving data-driven decisions and presenting performance insights to executive leadership
- Identify opportunities for campaign and process improvements through A/B testing, segmentation, and customer behavior analysis
- Explore and adopt new CRM strategies and technologies, using agile, test-and-learn approaches to optimize performance and improve customer satisfaction
- Refine customer segmentation with insights and predictive analytics to deliver more personalized experiences across all touchpoints
- Manage external vendor relationships, including CRM platforms (e.g., Braze), ensuring effective collaboration and alignment with business goals
Application process
- What does the hiring process for this position look like? 👀**Please, note that all interviews take place remotely over hangouts.**
- Intro Call - run by talent acquisition, focus on providing more information about the role and the company as well as going over your experience, motivation, and expectations. This usually takes 45-60 minutes
- Leadership Interview - run by the hiring manager, focus on leadership and/or management skills aligned with the role requirements. This usually takes 45-60 minutes
- Case Study - you will be assigned a task to submit within 5 up to 7 days where you will be able to showcase your expertise / technical skills required for the role
- Expertise Interview - run by the hiring team, focusing on the required core skills and the ability to deliver in a given context. This usually takes 60-90 minutes
- Stakeholder Interview - run by relevant stakeholders reflecting the reality of the context of the role, focus on the ability to collaborate & deliver in a cross-functional set-up. This usually takes 60 minutes
- Culture Interview - run by culture interviewers, focus on adherence to Wallapop's purpose and business proposition. This usually takes 60 minutes
- Offer - should you be the right candidate, your offer will be discussed over a call with talent acquisition and will then be confirmed in writing
Our take
Wallapop has its sights set on becoming a major player in the second hand goods marketplace sector. The hyper-local marketplace helps connect sellers with buyers, much in the style of craigslist or eBay, but with a cleaner and more intuitive mobile-first approach.
Looking at transaction volume, Wallapop beats both Amazon and Ebay in its native Spain, where it has tapped into an increasingly popular consumer trend of mobile shopping, as well as both economic- and environmental-peaked interest in second hand. After a false start in the US market, the company's steps towards international expansion have been slowed - but it does have a modest UK presence and its eyes on much of the EU.
Focusing on the EU could prove to be a smart strategy. The size and popularity of its fashion resale second hand market is rapidly increasing, powered along by the runaway success of apps like Vinted, Depop, and Vestiaire Collective. Wallapop has secured impressive investment that will support existing operations and expansion in Italy, Spain, and Portugal, as well as funding developments in data science and other R&D.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (last 2 of 8 rounds)
Feb 2024
$21.7m
SERIES G
Jan 2023
$87.4m
SERIES G
Total funding: $447.8m
Company benefits
- Welcome Package with top hardware of your choice (latest Apple or Windows)
- 2k individual learning budget per year
- Competitive phantom shares package for all employees
- English/Spanish lessons as part of our working day
- Team trainings
- Access to our Wallalibrary
- Flexible working hours + intensive Fridays. Flexitime
- Private Health Insurance (Cigna)
- Andjoy Subscription giving access to a variety of fitness & wellness activities
- Flexible remuneration to deduct from gross salary (kindergarten/food/transport check)
- Extended newborn & adoption leave
- Bonus for weddings & newborns
- 26 days of annual leave
- Monthly plan for free Shipping, bumps & home-pick-up on our services
- Referral Program & Charity Donation
- Wallarenta (Tax Income Support)
- Wallanniversary loyalty program
- Team Building activities
- Team Breakfasts/Dinners
- Free office (virtual) sports classes
- Offsite trips
- 30EUR monthly towards your WIFI as part of your monthly payroll transfer
- One-off payment in your first payroll based on compensation package to go towards setting up your wallahome office
- Modern and inspirational office space with stunning views and a sunny terrace. All built with sustainable and recyclable materials!
- Free Happy Lunch from Monday to Thursday delivered directly to the office
- Gaming Room
- Wallaphysio
- Fruit and coffee
Company values
- ONE TEAM (communicative, trust, inclusive) - Collaboration & respect are fundamental to working towards our common goal.
- AIM FOR SIMPLICITY (intentional, uncomplicated, humble) - We focus above all on the essential value we offer to our users.
- LEARN & GROW (constructive, feedback, curious) - We learn from our mistakes & successes and are empowered to evolve as individuals & therefore as a team.
- DREAM & DELIVER (creative, impactful, pragmatic) - We innovate to deliver an outstanding experience and we’re not afraid of taking risks.
Company HQ
El Clot, Barcelona, Spain
Articles
Leadership
Miguel Vicente
(Co-Founder)Chairman and Founder of Tech Barcelona. Chairman and Co-Founder of Antai Ventures. Has also co-founded Glovo and LetsBonus.
Gerard Olivé
(Co-Founder)Co-CEO and Co-Founder of Antai Ventures. Co-founded the INCLIMO Climate Tech Fund. Also founded BeRepublic and Glovo.
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