Senior Lifecycle Marketing Manager, Self Financial
$90-120k
+ Stock options and performance-based bonuses
Credit and savings-building platform
Be an early applicant
Credit and savings-building platform
501-1000 employees
Be an early applicant
$90-120k
+ Stock options and performance-based bonuses
501-1000 employees
Company mission
To enable people to build credit, build savings, and reach their goals.
Role
Who you are
- 5+ years of hands-on lifecycle marketing experience, including direct ownership of financial product account lifecycle management - payment communications strategy is a plus
- Fintech, subscription, or financial services environment is a plus
- Expert-level proficiency with Braze (or similar: Iterable, Customer.io) for creating complex canvases and engagement strategies
- Deep understanding of email, push, SMS, and in-app best practices—deliverability, content design, and channel mix
- Data-driven mindset: Comfortable with SQL or BI tools for data pulls, and statistically sound A/B testing
- Proven track record optimizing payment lifecycle flows—from reminders through collections—plus credit card utilization and credit-line increase messaging
- Strong project management skills, juggling multiple concurrent campaigns and priorities
- Excellent communication & storytelling—able to translate metrics into clear narratives and recommendations
- Self-starter mentality: you own your roadmap, identify opportunities, and drive them to completion with minimal oversight
What the job involves
- We’re seeking a Senior Lifecycle Manager Marketing to architect and execute all payment and account lifecycle communications. You will be the go-to expert for timing, frequency, tone, and channel strategy across:
- Payment reminders & delinquency recovery for all financial products (a must-have skillset)
- Credit account lifecycle communications (line increase offers, utilization check-ins)
- Other Product launches: Provide Lifecycle suppor
- This is a high-visibility, hands-on individual-contributor role. You’ll collaborate closely with Product Marketing, Analytics, Product, and Ops while owning end-to-end campaign design, execution, and optimization in Braze (and related channels)
- Design messaging frameworks for all product lifecycles: onboarding, payment cadence, delinquency recovery, credit line growth, utilization monitoring, and re-engagement
- Build quarterly roadmaps of campaigns tied to key metrics (open rates, CTR, payment-rate lift, credit utilization improvements)
- Configure and launch email, push, SMS, and in-app journeys in Braze, ensuring flawless segmentation, timing, and personalization
- Develop and iterate multi-variant tests to identify optimal subject lines, creative, cadences, and channel mixes
- Monitor performance in real time; pull insights from BI dashboards and adjust tactics rapidly
- Partner with Analytics to define high-value segments (e.g., upcoming payment due, past-due by X days, high-utilization cardholders)
- Leverage dynamic content and liquid templating for hyper-relevant, behavior-driven messaging
- Work with Product Marketing to align messaging on new features (e.g., credit line increases, card rewards)
- Sync with Growth and Paid teams to ensure cohesive omnichannel experiences
- Liaise with Compliance and Ops to maintain CAN-SPAM, TCPA, and other regulatory adherence
- Maintain a “Test Library” of hypotheses, variants, and results to drive knowledge sharing
- Present learnings and recommendations to senior leadership in regular retrospectives
Our take
Almost 50 million Americans are “credit invisible” with no credit score at all, while there are also around the same number with low credit scores. The ramifications of this are profound, as it goes on to affect mortgage and rental applications, personal loans, and even job prospects.
Self is one of many fintechs, along with the likes of Better, TomoCredit and SoFi, that are attempting to help people get easier access to loans, and in turn credit scores. The company offers consumers instalment loans and its own Visa credit card, regardless of their current credit score.
While there’s lots of competition in this particular fintech niche, Self has been scaling up rapidly over the last few years, increasing its headcount and expanding into credit reporting for rent with its acquisition of RentTrack. With its innovative approach and growing range of services, Self is positioned to continue making a meaningful impact on financial inclusion.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Sep 2021
$50m
SERIES E
Dec 2020
$40m
SERIES D
Total funding: $127.6m
Company benefits
- Healthcare including medical, dental, vision, life, disability, FSA, HSA
- 401(k) investment plan
- Equity incentive plan
- Flexible time off
- Paid Parental Leave for primary and secondary care givers
- Wellness programs and fitness benefits
- Professional development reimbursement
- Reward and recognition program
- Hybrid work environment
Company HQ
East Cesar Chavez, Austin, TX
Leadership
James Garvey
(Founder & Member of the Board of Directors)Founded Self Financial in 2014 and served as the CEO until 2023. Previously founded GK Equity and co-founded Objective Loyalty where they served as the CTO for 5 years.
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