Senior Director of Marketing, Pryon
$200-215k
More information about location
AI-enhanced enterprise knowledge management
Open for applications
AI-enhanced enterprise knowledge management
101-200 employees
Open for applications
$200-215k
More information about location
101-200 employees
Company mission
To help enterprises close knowledge gaps, improve employee productivity, and enhance customer experiences.
Role
Who you are
- Pryon is seeking an experienced and talented marketing leader with a successful track record owning, performing, and driving direct marketing campaigns and strategies that result in positive metrics for demand generation, leads, and opportunities for sales
- The successful candidate will possess a strong track record of collaborating with sales and cross-functional teams to develop, execute, and measure strategic, integrated programs that result in a qualified pipeline for revenue growth
- The ideal candidate will bring a "roll-up-your-sleeves” mindset and attitude with prior experience building, scaling, and mentoring an end-to-end Marketing team across content, demand gen, product marketing and PR/communications/analyst briefings
- Candidates must possess strong technical knowledge and engineering experience of knowledge or document management markets along with AI and ML principles and practices
- He/she will have proven abilities to work jointly with AI engineers, data scientists, and development teams to build the next generation of AI-first knowledge management systems, document processing workflows, and question/answer chatbot applications
- A strong work ethic, agility, and the ability to work under pressure are essential
- Experience managing multiple Marketing disciplines and strategy at an enterprise AI and/or software company, with a minimum of 12-15 years of total experience and 5-7 years as a Marketing leader
- Proven ability to build a world class B2B enterprise SaaS brand while in a Marketing leadership role; growth hacker mentality
- Track record in a high growth, product-first, hands-on culture; prior experience in a venture-backed company, scaling from a start up to an organization of significant size and revenue
- Driven, success-oriented, flexible team player who can juggle multiple and/or changing priorities in a fast-paced, entrepreneurial environment
- Prior success working closely with Sales to drive lead gen demand
- Experience interfacing with media and industry analysts to influence their perception of the company’s products
- Strong, persuasive communication skills will an ability to synthesize complex market and technology messages into sales drivers
- Excellent leadership skills with the ability to mentor and inspire high performance
- Business-critical thinker on pricing, analytics, GTM, and branding
- Bachelor’s degree required; MBA preferred
What the job involves
- This is an opportunity to lead our marketing efforts, and design, implement and monitor effective marketing strategies that align with well-defined business goals and objectives for sales
- In conjunction with our Product and Go to Market organizations, this hire will develop compelling product positioning, messaging programs, go-to-market strategy and execution, corporate and field marketing, industry thought leadership, and awareness among our target customers, partners, analysts, and press audiences
- Additionally, they will recognize, research and pursue new markets, verticals and use cases where Pryon can leverage its solutions for the benefit of its customers and itself, with the goal of generating demand in previously untapped areas
- Lead all aspects of the company’s marketing initiatives, including brand strategy and positioning, B2B marketing, and digital strategy; operate as a senior leader as well as an individual contributor
- Manage MQL end-to-end analytics and attribution for all lead generation while executing key KPIs for net new and expansion revenue
- Own and deliver the top-of-the-funnel demand generation for all sales channels and efforts
- Collaborate with Solutions Engineering, Product, and Sales teams to understand existing and potential customers’ needs and deliver marketing collateral that resonates with our different market segments and buyer personas
- Develop the strategic vision for Pryon’s brand and ensure flawless execution of our mission
- Evaluate the overall marketing function and design a scalable organization structure to keep pace with expected growth; grow and manage a Marketing team that will execute the strategies that support company revenue goals
- Build relationships with media and stakeholders through creative PR strategies
- Provide direction and set standards for creation of tactical content to support strategic objectives
- Generate internal enthusiasm and training to enable the field team to take messaging to the market
- Monitor all marketing campaigns and improve them when necessary
- Create metrics to demonstrate value of marketing efforts and provide a blueprint for course correction as needed
- Prioritize marketing projects and allocate resources accordingly
- Conduct market analysis to identify challenges and opportunities for growth
- Provide guidance and ideas to organize effective marketing events
- Forecast hiring needs for the Marketing department
- Participate in the quarterly and annual planning of the company’s objectives
- Track competitors’ activities
- Create metrics to demonstrate the value of marketing efforts and provide a blueprint for course correction as needed
- Drive data-driven decisions and establish effective frameworks, metrics, and strategies to inform the company’s approach to direct and channel marketing
Our take
Theknowledge gap continues to drain time, money and momentum from organisations of all sizes. Pryon tackles this head-on by turning complex enterprise content into interactive knowledge experiences, delivering fast, accurate answers for internal IT teams, customer contact centres and AI-powered chatbots alike.
Founded by the original inventors of the natural language processing technology behind Amazon's Alexa, Pryon brings rae technical credibility to the enterprise AI space. This pedigree boasts a platform designed not just to sound intelligent, but to truly understand and surface the right information when it matters most.
That momentum is reflected in Pryon's recent progress too. As the company has raised some significant funding, earned recognition from the KMWorld AI50 for Knowledge Management, and was named "AI Data Management Solution of the Year" for its pioneering enterprise AI memory layer technology. Alongside this, Pryon has rolled out major platform updates that significantly reduce model training times while improving accuracy, further strengthening its position as a standout player in enterprise AI.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Company HQ
East Raleigh, Raleigh, NC
Leadership
Chris Mahl
(CEO, COO & President)Previously, Chris was an Executive VP & Chief Revenue Officer at Opentrons labworks. He is also the co-author of Botkeeper for Dummies.
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