Event & Field Marketing Lead, Flex
GTM
$115-132k
+ Equity
More information about location
3 days a week in office
Flexible rent payment application
Open for applications
Flexible rent payment application
501-1000 employees
Open for applications
$115-132k
+ Equity
More information about location
3 days a week in office
501-1000 employees
Company mission
Flex's mission is to empower as many renters as possible with flexibility over their most significant recurring expense.
Role
Who you are
- This role is perfect for someone who thrives in fast-paced environments, has a passion for storytelling, and knows how to turn logistics into strategic opportunities
- You’re a hands-on event expert, willing to roll up your sleeves to get the job done right – and on time. You’re a storyteller at heart constantly thinking about creative ways to engage customers and prospects
- You are extremely organized, have a meticulous attention to detail, and, perhaps most importantly, you are able to stay calm, cool, and collected under pressure or tight deadlines
- 3-5 years of event management experience in a B2B or B2B2C industry
- Strong project management and organization skills
- Understanding of the marketing funnel and how events support demand generation
- Hands on experience using Google Suite, HubSpot, Salesforce, and virtual event platforms (ie: Hopin, Zoom webinar)
- Exceptional verbal and written communication skills, with a strong customer-facing presence and a service-oriented mindset
- Action-oriented and a willingness to embrace learning through experimentation in a fast-paced, hyper-growth environment
- Ability to think beyond logistics and execute events as part of a broader marketing campaign strategy
- Experience working cross-functionally to identify, coordinate, and prepare customer advocates for public-facing opportunities
What the job involves
- We're seeking a strategic and creative Event & Field Marketing Lead to build and scale a best-in-class events program that drives pipeline, deepens customer relationships, and elevates the Flex brand
- In this role, you'll own the end-to-end strategy and execution of in-person and virtual events—while also developing integrated marketing campaigns that amplify our presence and spotlight customer voices
- You’ll collaborate across Sales, Customer Success, and Brand Marketing to plan memorable experiences, identify and prep customer advocates, and ensure every event delivers measurable impact
- Support integrated event campaigns that drive sales and customer marketing goals—including awareness, lead generation, retention, and customer advocacy
- Strategize with leadership and execute multichannel pre-, during-, and post-event marketing tactics to maximize reach, engagement, and conversion. This includes drafting messaging for event promotion and assets (ie: emails, landing pages),event email nurtures, and customer pitches for speaking opportunities
- Manage customer marketing initiatives for in-person and virtual events, including sourcing, coordinating, and promoting customer speakers and success stories. You will own our burgeoning webinar series, which includes planning, promoting, and hosting webinars
- Work closely with Customer Success and Sales to identify ideal customer advocates for panels, research or testimonials, and webinars
- Develop thought-provoking speaking topics, and craft compelling, tailored submissions for conferences, panels, and other speaking opportunities
- Brief and prepare customer speakers and internal spokespeople ahead of events to ensure alignment on messaging, delivery, and audience engagement
- Collaborate with content and design teams to create compelling messaging and materials that elevate Flex’s presence at events
- Execute localized event programs to deepen engagement with prospects and customers in key markets; proactively research and plan how to optimize these events for maximum success
- Ensure all events are on-brand, from booth design to talking points to follow-up nurture sequences
- Measure and report on campaign and event performance, including contribution to pipeline, influenced revenue, and partner/customer engagement
Our take
Many people struggle to pay their rent every month, with a variety of bills hitting their bank accounts simultaneously. Whilst many of these people earn enough money to cover their bills, the inflexible nature of monthly bills can make the all-in-one payment a harder obstacle.
Flex provides a mobile application for the flexible payment of rent, allowing users to pay their landlords through flexible payment plans, reschedule payments when necessary, and protect their funds through Overdraft Protection. The company achieves this by partnering with estate agents and paying their resident's bills upfront, taking on the challenges that landlords would normally have due to late payments.
Flex has experienced extremely rapid growth since its founding which has caused some issues, as it struggled to keep up with the surge in new customers. Having made improvements to its product and scaled its customer service team, it is set to continue providing a service that has come to be highly valued by both tenants and landlords.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2022
$160m
SERIES C
Apr 2021
$46.6m
SERIES B
Total funding: $225.1m
Company benefits
- 100% company-paid medical, dental, and vision
- 401(k) + company stock options
- Unlimited paid time off + company paid holidays
- Parental leave + IVF and adoption support
- Flex Cares Program: Non-profit company match + pet adoption coverage
- Pet Insurance
- Free Flex subscription
Company HQ
Midtown Manhattan, New York, NY
Leadership
Shragie Lichtenstein
(CEO)Experience working in venture capital investments for Point72 and TVC. Also co-founded Boundless Reality.
YeTong Shao
(CPO)Experience as Data Science Researcher. Also co-founded Boundless Reality.
Salary benchmarks
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