Senior Manager of Integrated Campaigns and ABX, Observe.AI

• 8+ years of experience in B2B demand generation, integrated campaign management, growth marketing, or account-based marketing, preferably within SaaS or technology organizations
• Proven experience developing and executing integrated marketing campaigns that generate measurable pipeline and revenue impact
• Hands-on experience building and scaling ABM/ABX programs targeting enterprise and strategic accounts
• Strong understanding of multi-channel marketing including email, webinars, paid media, content syndication, events, social, and outbound sales engagement
• Experience partnering closely with sales organizations to align marketing campaigns with account and revenue goals
• Strong analytical skills with the ability to translate performance data into actionable insights and strategic recommendations
• Experience working with marketing automation platforms (Marketo, HubSpot, Eloqua) and CRM systems (Salesforce)
• Strong project management and organizational skills with the ability to manage multiple complex initiatives simultaneously
• Exceptional communication, collaboration, and stakeholder management capabilities
• Demonstrated ability to balance strategic thinking with hands-on execution in a fast-paced growth environment

Desirable

• We're looking for a strategic, results-oriented Senior Manager, Integrated Campaigns & ABX to lead the planning, execution, and optimization of integrated marketing campaigns that drive awareness, engagement, pipeline, and revenue growth
• This role will own both broad-based demand generation campaigns and highly targeted Account-Based Experience (ABX) programs designed to engage priority accounts and buying groups
• Working across Marketing, Sales, SDRs, Customer Success, Product Marketing, and Revenue Operations, you'll create coordinated multi-channel programs that deliver measurable business impact across every stage of the buyer journey
• The ideal candidate combines strong campaign strategy, exceptional cross-functional leadership, and a data-driven mindset with hands-on execution expertise
• You'll play a critical role in scaling our growth engine and ensuring our go-to-market teams are aligned around integrated campaign execution and account engagement
• Develop and execute integrated, multi-channel marketing campaigns that drive awareness, engagement, pipeline creation, and revenue
• Build campaign plans spanning digital, content, webinars, events, email, social, partner, and outbound channels
• Partner with Product Marketing to translate messaging, launches, industry priorities, and thought leadership into high-impact campaigns
• Own campaign calendars, timelines, execution plans, and performance measurement across the organization
• Continuously optimize campaigns based on performance insights, market trends, and business priorities
• Lead the development and execution of ABX programs focused on strategic target accounts and buying groups
• Partner closely with Sales leadership and SDR teams to identify target account segments, engagement strategies, and campaign priorities
• Create personalized account journeys leveraging digital channels, content, events, executive engagement, and sales plays
• Drive alignment between marketing and sales around account engagement, pipeline progression, and revenue outcomes
• Measure account-level engagement, buying group penetration, pipeline influence, and account progression through the funnel
• Collaborate with Product Marketing, Content, Revenue Operations, Sales, SDRs, and Customer Success to develop coordinated campaign strategies
• Ensure campaign messaging, targeting, and execution are aligned across all customer-facing teams
• Work with Marketing Operations to establish campaign infrastructure, reporting frameworks, and attribution models
• Support executive visibility through regular campaign performance reviews and strategic recommendations
• Define campaign KPIs and success metrics tied to pipeline generation, account engagement, opportunity creation, and revenue impact
• Analyze campaign performance and buyer engagement trends to identify optimization opportunities
• Monitor funnel conversion, campaign influence, and account progression metrics to improve effectiveness
• Provide clear reporting and insights to stakeholders, highlighting business impact and recommendations for future investment
• Establish scalable campaign planning and execution processes
• Develop repeatable ABX frameworks and playbooks that can be expanded across segments and regions
• Identify opportunities to improve campaign efficiency, audience targeting, personalization, and performance
• Drive operational excellence across campaign management, execution, and measurement