Principal Product Manager, Wellth

• This is a demanding, energetic role for individuals who love to do discovery, can’t stop asking questions, love talking to their colleagues about new ways to try things, dive into data, understand architecture, love to do research, follow up and organize what happens next
• Our product roles don’t passively gather requirements, they don’t just manage a nice and neat roadmap forward, and they don’t sit quietly and exclusively review data
• But if you want to establish and hold influence across a quickly growing company, solve real problems that matter in healthcare, get technical with engineers, creative with marketers and designers, strategic with customers, and be part of a very different approach to motivating healthy behaviors, this might be the role for you
• 5+ years experience as a product manager with experience in marketing and/or support workflows and tools
• Strong data analysis skills and ability to make decisions based on quantitative and qualitative research
• Ideally experience launching A/B tests and product experiments
• Excellent collaboration and communication skills to work effectively across teams
• Highly organized, detail-oriented and structured in approach to problem-solving
• Goal oriented - launching a feature isn’t the goal, it’s driving results
• Enthusiasm about organizing and building out user journey content
• High detail orientation - you love to capture ideas, action items, and make sure things get done whether you do them or you collaborate with others
• Relentlessly considers ways to make things better in ways that truly matter - does not spend time optimizing on little things out on the margins
• Constantly evangelizes what you are working on, why, what it means for different audiences, and how it connects to our mission
• Platform mentality - how do we build products that scale, not services

Desirable

• As Principal Product Manager at Wellth, you will be contributing directly and visibly to our behavior change product by owning the vision and evolution of our user acquisition and enrollment platforms
• You will interface directly with several internal stakeholder groups, including acquisition (consumer) marketing, enterprise marketing, data engineering, software engineering, and support
• Our platforms, tools and workflows are evolving rapidly with our scale, and we are in the early innings of incubating significant changes using the newest AI models for SMS, voice and other interactions
• You will do quantitative analysis to spot issues and opportunities and back your research with qualitative user research
• Improving our enrollment rates and user retention while reducing unit economics will be your primary goal
• Retention will be a primary goal, and you will add depth to our product journey and explore new use cases
• You will be highly organized and detail-oriented. You aren’t afraid of creating a spreadsheet model, or building a complex workflow in Figma or Lucidchart, or trying something manually that could eventually scale to hundreds of thousands of users
• Develop an in-depth understanding of our current acquisition marketing workflows and how the platform needs to evolve to support new workflows, new channels, and the use of AI
• Ensure that marketing activities create quality data and that this data flows to the appropriate infrastructure
• Create intuitive, accurate reporting and dashboarding that provides visibility to marketing performance and helps spot new opportunities
• Track A/B tests and identify results that should be fully implemented
• Connect the dots between key platforms like Customer.IO, Salesforce, and in-house AI tools
• Identify opportunities to replace rules with data-driven models, and with manual work with automation
• Analyze support workflows across SMS, voice, and in-app chat and identify streamlining opportunities
• Build a vision for internal support platform and own completion of design, development and maintenance
• Help drive improvements to our AI chatbot, ensuring a high-quality and personalized experience for users
• Collaborate with member support and acquisition teams to solve product problems, gather insights and translate them into actionable product solutions
• Front line for questions or issues with acquisition and support platform operations
• Ensure product changes are well communicated, documented and set up for success