Marketing & Communications Lead, Dance
Plus employee stock ownership plan
E-bike subscription service
Job no longer available
E-bike subscription service
501-1000 employees
Job no longer available
Plus employee stock ownership plan
501-1000 employees
Company mission
To make cities more livable, by facilitating access to electric mobility for everyone.
Role
Who you are
- You have a minimum of 2-3+ Years of Experience in a Marketing Role (preferably in scale-ups)
- You have a strong sense of building a great brand and telling compelling stories
- You excel at creative thinking to drive brand awareness and attract new members locally in our 4 Cities, even on a limited budget
- You’re a self-starter who thrives in a small team: you’re not afraid to roll up your sleeves and do things yourself
- You communicate clearly and effectively, both internally and externally
- You have a solid understanding of performance marketing and data, and can confidently manage performance campaigns—whether in-house or with external partners
- You have experience in subscription models and are familiar with the underlying metrics like churn
- You ideally know the French market well, bringing insights that help shape our growth in France
- You are ideally based in Paris or Berlin
- You are fluent in English and in either German or French
What the job involves
- You manage the communication and messaging for all markets. This includes everything from ads to website to transaction emails and our social channels like instagram and linkedin
- You own and maintain email campaigns both to acquire interested customers as well as retaining existing ones
- You manage Influencer Campaigns and come up with creative ideas to extend these
- You will own our Dance for Business program. You develop sales strategies to grow the channel
- You upsell campaigns and pricing and packaging ideas for further revenue growth
- You manage partnerships with adjacent models to drive traffic and brand awareness
- You come up with creative marketing stunts to drive awareness locally in the markets we operate in and coordinate with the local teams for execution
- You identify opportunities across growth channels, both online and offline, and build a roadmap for testing
- You analyze the impact of growth experiments and communicate insights with stakeholders
Application process
- Did we just describe you? Let us know by sending over a CV and portfolio, with an outline of what motivates you most about becoming part of Dance
Our take
More than 1,000 kilometres of new cycling infrastructure have been implemented in Europe since 2020 and nearly half of Germans are interested in owning an e-bike. The European market is now projected to double by 2025. However, with an average purchasing price of €2,300, e-bikes are expensive and have a higher probability of being stolen, leaving many consumers out of the market.
Dance offers a cheaper, more flexible alternative to buying an e-bike. Dance’s “E-bikes-as-a-service” solution allows users to pay a subscription service for e-bikes. For a set monthly cost, e-bikes are delivered directly to users’ doors, plus, the subscription also covers servicing, repairs, theft insurance, and replacement bike in the case of theft. Dance was founded by the team behind SoundCloud and Jimdo, which has lent the company considerable credibility, and attracted impressive funding.
Dance has gained a solid foothold in Germany, France, and Austria. Its largest market is Paris as the city is set to build +1,000 km of bike lanes. it will face significant challenges in other markets. If Dance is to scale its operations in new territories - such as the UK, where there are large competitors such as DASH, LYTE, and Zoomo - its early 2023 funding will need to be put to good use, further optimising and expanding its offerings.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Flexible working hours
- Flexible vacation framework, because disconnecting is important!
- Career development opportunities
- Generous learning and development allowances, to guarantee you increasing progress and concrete development prospects
- Access to nilo.health services for your mental well-being
- Workation opportunities
- Relocation support
- Generous allowance for setting up your home office
- Employee stock ownership plan
- Your own Dance ebike or emoped
- Remote-first, with a comfortable co-working space in Berlin's Prenzlauer Berg for those who want to make use of it
- Optional private pension with employer matching
Company HQ
Mitte, Berlin, Germany
Leadership
Alexander Ljung
(Chairman)Alexander co-founded Soundcloud in 2007 after studying at KTH Royal Institute of Technology in Sweden, and serves as its CEO and managing director. Alexander founded Dance in 2020 alongside Christian Springub (ex-Jimdo) and Eric Quidenus-Wahlforss (formerly of SoundCloud).
Eric Quidenus-Wahlforss
(CEO)Eric Wahlforss holds a Master of Science in Industrial Economics from the Royal Institute of Technology in Stockholm, and studied Business at the Stockholm School of Economics. Eric is the Co-Founder and CEO of Dance. He co-Founded SoundCloud Limited in 2007 and served as its Chief Technology Officer.
Christian Springub
(CPO)Christian Springub started his first company while still in school. Christian is a co-founder of Jimdo and currently heads Jimdo USA. Christian is the COO & Co-Founder of Dance.
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