Senior Field Marketing Manager, Mixpanel

• We are searching for a strategic operator eager to grow in this role, with a strong track record in field marketing program development, stakeholder collaboration, and operations within a fast-paced B2B SaaS environment
• Experience: 7 years in field marketing and/or operations within a B2B SaaS environment
• Specialization: Knowledge in on/offline events, partner marketing, customer retention programs, or ABM
• Cross-Functional Collaboration: Ability to build close, trusting relationships with sales, marketing operations, revenue operations, design, and product teams
• Creativity and Execution: Proven experience executing impactful field marketing programs targeted at executive and technical audiences
• Operational Excellence: Strong track record in enablement, operations, demand generation, and marketing automation, delivering measurable results
• High Energy and Curiosity: A proactive attitude with a sense of urgency, intellectual curiosity, and adaptability
• Business and Data Acumen: Skilled in using data to measure and optimize activity performance and improve processes
• Organized and Detail-Oriented: Keen attention to detail and adaptability to new learnings and insights

Desirable

• Mixpanel is looking for a highly skilled Senior Field Marketing Manager to manage and scale our North American field marketing operations
• This role is crucial for driving early- to late-stage pipeline within our startup, mid-market, and enterprise segments, as well as engaging existing customers to foster upsell and expansion opportunities
• The ideal candidate will bring a strong operational focus to our field marketing efforts, placing infrastructure that supports pre- and post-event experiences, along with partnering proactively within our ecosystem to reach shared customers
• This role will involve building a cohesive approach to field marketing while ensuring alignment with our sales, partner, customer success, product, and global marketing teams
• The ideal candidate will develop a comprehensive understanding of Mixpanel’s value to both current and prospective customers
• Develop and Execute Field Marketing Strategies: Collaborate with cross-functional teams, including marketing, sales, and regional partners, to design a field marketing strategy that fills the top-of-funnel pipeline and supports deal progression using tactics like online/offline events, ABM campaigns, and partner co-marketing initiatives
• Create a Centralized Marketing Operations Hub: Build a centralized hub to house all field marketing materials and documentation, enhancing accessibility, collaboration, and accuracy
• Streamline Post-Event Follow-Up: Implement marketing automation workflows for personalized, engagement-based event follow-ups, allowing more efficient data entry and follow-up consistency
• Enhance Sales Visibility via Salesforce-Customer.io Integration: Work with RevOps to integrate customer.io with Salesforce, providing sales with visibility into customer and prospect email engagement to facilitate personalized, coordinated outreach
• Data-Driven Event Analysis: Establish a data framework to track and analyze event performance, linking attendance to opportunity creation and deal closures, with KPIs such as lead quality, closed deals, and average deal size
• Drive Brand Advocacy: Engage our happiest customers and advocates, ensuring their participation in field programs to amplify Mixpanel’s brand presence
• Quarterly Sales Support: Ensure field marketing operations are updated in advance for the quarterly business reviews of the sales teams
• Global Knowledge Sharing: Contribute to the global field marketing organization by sharing learnings, best practices, and standard processes